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Click here or scroll down to respond to this candidateCandidate's Name
Bedford, NY PHONE NUMBER AVAILABLE EMAIL AVAILABLELINKEDIN LINK AVAILABLE https://barnstormer.mediaCareer SummaryVideo Production and Post Production Executive with experience focused on driving innovative content development, brand positioning, and strategic marketing initiatives, leveraging expertise in digital media, creative direction, and business development to deliver impactful results for global brands across diverse industries.Led all creative content development for a team of 22, delivering top-tier TV promotion campaigns, live-action commercials, digital/social media promotions, and impactful advertisements.Founded Pelorus Studio, a 2-wall cyc soundstage and live remote studio in ManhattanCreated and Directed an animated series for preschool children (2 seasons) and DVD series for pilots transitioning to tailwheel aircraft, grossing $400K from $30K budget.Partnered with Tony Robbins at high-profile events, growing franchise leads by 400% and generating 1,400+ new franchise opportunities from a single event.Developed the brand story and go-to-market strategy for a new tech startup, positioning the company for growth in the virtual and augmented reality advertising space.Experienced in working with high-profile clients such as NBC, Nickelodeon, HBO, McDonalds, Blue Cross & Blue Shield, Food Network, USA Network, WWE, and more to deliver impactful marketing campaigns, creative content, and innovative branding solutions across diverse industries.Professional Work ExperienceBarnstormer Media Bedford, NY (Hybrid/Remote)Executive Marketing Consultant/Publisher 2024 CurrentCurrently working as a Fractional CMO and part-time marketing director for several start-ups and SMBs.Developing and producing video advertising and communications content.Managing Google, Meta, and Facebook media strategiesBarnstormer Pictures, LLC Stamford, CTExecutive Producer / Head of Content 2010 2023Co-founded and built the company from the ground up, establishing operational structures, business frameworks, marketing strategies, creative leadership, new business acquisition, and financial management.Led all creative content development for a team of 22, delivering top-tier TV promotion campaigns, live-action commercials, digital/social media promotions, and impactful advertisements.Expanded company services from TV promos to print ads and event management, establishing brand partnerships with Facebook, Instagram, LinkedIn, and Google.Took YouTube followers of the Learning Experience from 13K to 180K in 18 months through innovative content strategy and execution.Drove a 400% sales increase for NuChair in 3 months by overhauling marketing strategy and social media presence.Directed the creation of an animated series for preschool children (2 seasons) and a DVD series for pilots transitioning to tailwheel aircraft, grossing $400K from a $30K budget.Spearheaded programs with brand ambassadors across the US, enhancing engagement and visibility across various platforms.Established relationships with well-known celebrities and large production crews, contributing to successful Broadway, film, and television projects.Conceived and developed 3 shows currently in production, expanding the company's content portfolio.Osteostrong RemoteFractional CMO 2018 2021Led the creative direction and execution of all franchise advertising campaigns, producing massive amounts of sales materials and distilling complex brand stories into engaging content for wide-ranging audiences.Envisioned, produced, and launched podcast to enhance CEOs public image and PR, contributing to increased visibility and brand recognition.Managed lead demand at both the franchise level to drive customer acquisition and at the corporate level to attract new franchisees, significantly increasing engagement and sales.Grew franchise locations from 60 to 160 during the global pandemic by developing and executing innovative marketing strategies, including an automated client retention system.Developed a nationwide Ambassador Program from scratch, enhancing brand presence across the US and fostering stronger customer connections.Partnered with Tony Robbins at high-profile events, growing franchise leads by 400% and generating 3,000+ new franchise opportunities from a single event.Directed marketing efforts for 15 team members, overseeing commercial production and franchise marketing, successfully expanding brand reach despite global challenges.Trivver RemoteMarketing Director 2020 2022Developed the brand story and go-to-market strategy for a new tech startup, positioning the company for growth in the virtual and augmented reality advertising space.Directed the creation of explainer videos that simplified complex product offerings, enabling customers to better understand and adopt the platform.Led the creative direction and build of the startups initial website, ensuring the brand story and visual identity were clearly communicated.Managed lead demand and strategic messaging for multiple products, directly collaborating with the CEO and President to align the brand's vision and market approach.Transformed the companys technical concepts into a compelling, digestible brand identity, improving customer engagement and market positioning.Pelorus Studio ManhattanFounder / Live Action Director 2012 2015Designed and supervised construction of multi-cam live video production studio and single-cam soundstageSupported live remote broadcastsDeveloped business strategy, processes and workforce developmentBlack Spot ManhattanFounder / Editor 2010 2015Partnered with an industry leader to create the premier network television promo studio in NYC.Developed all business frameworks and talent acquisition.Engineered rapid expansion into diverse businesses maximizing ROIAdditional Experience:Northern Lights - Senior Editor (5 years)Eyeball NYC - Live-Action Director / Editor (3 yrs.)EducationIthaca CollegeBachelors Degree, Cinema & PhotographyUndergraduate studies in engineering and businessTechnical SkillsVideo Production Motion Graphics Design & Ad Copy Google Ads Facebook Business Manager Email Marketing Adobe SuiteCore CompetenciesContent Development & StrategyBrand Management & PromotionCreative Direction & LeadershipStrategic Planning & ExecutionROI / KPI / P&L AnalysisBusiness Development & AcquisitionB2B and B2C Marketing ExpertiseGo-To-Market Strategy & PlanningConsumer Engagement & RetentionWorkforce Development & Team LeadershipVideo Production & Post-ProductionSocial Media & Digital Advertising StrategyInfluencer / Ambassador Development |
