| | | 20,000+ Fresh Resumes Monthly | |
|
|
| |
Click here or scroll down to respond to this candidateCandidate's Name
PHONE NUMBER AVAILABLE Brooklyn, NY Street Address
EMAIL AVAILABLEhttps://LINKEDIN LINK AVAILABLECareer Summary:Seasoned Marketeer with Extensive Experience in Program and Project Management, Strategic Investment Initiatives, Account Management, Channel Enablement and Transformation, Startups Engagements and Mentorship.Key Achievements and Skills: I am a storyteller, and I like it best when it's endorsed with numbers. Proven track record in driving growth, managing cross-functional initiatives, driving transformation and business strategy. Successfully leading marketing campaigns with a strong attention to detail. Sound knowledge of SaaS, PaaS, and IaaS. Microsoft Azure Fundamentals (AZ900) Certified. Expertise in Microsoft Excel and other Office suite applications. Self-motivated with strong interpersonal and communication skills, detail-oriented, sound analytical skills, proficient in business analysis, data analytics and process optimization. Career Experience:Microsoft CEMA, Program Manager Discretionary Investments (Dec. 2022 May 2024) Spearheaded strategic initiatives to boost growth among selected Microsoft Partners, focusing on specific solution areas and geographic expansions. Key responsibilities:1. End-to-End Program Management: Partner Selection, Contract Preparation, Performance Tracking(ROI) and Reporting.2. Growth Forecasting: Sales Pipeline Analysis3. Go-to-Market (GTM) Campaign Planning with Partners 4. Cross-Functional Liaison: Working with Finance, Marketing, Legal, and Compliance teams to ensure best-in-class execution.5. Governance: Defining Program Framework, Process Improvement and Incentive Calculation. Microsoft MEA, Program Manager Channel Transformation (SureStep) (July 2020 May 2022) SureStep is an umbrella initiative by Microsoft aimed at enabling channel business. This role, situated within the Global Partner Solutions (GPS) segment, focuses on transforming Distributors across MEA by developing strategies to increase reach by recruiting new Partners (resellers), driving readiness for onboard Partners, and endorsing their enablement with certifications. The program emphasizes metrics such as Reach, Frequency, and Yield (RFY). SureStep represents the biggest investment in the channel, with budget management being a crucial responsibility. Key responsibilities:1. Partner Recruitment and Enablement: Supporting distributors in recruiting new partners and implementing strong enablement plans for newly onboarded partners. 2. Existing Partner Support: Assisting existing partners in business growth by highlighting their competencies to differentiate themselves in the market and accelerate sales. 3. Data-Driven Insights: Collecting insights and feedback from Distributor Business Reviews and sharing key pointers, return on investment (ROI), status updates and recommendations with the Leadership. 4. Cross-Functional Collaboration: Collaborating with subregions to execute channel enablement activities smoothly.5. Community Management: Managing the SureStep Ambassadors Community. 6. Performance Monitoring: Utilizing data analytics to monitor and track the performance of enabled partners.Additional Responsibilities: Designing strong Go-to-Market (GTM) campaigns for distributors, highlighting their competencies to ensure scalability and market differentiation. Collaborating with cross-functional teams including Finance, Marketing, Legal, and Compliance for effective execution of initiatives.Microsoft MEA, Program Manager for Startups (Aug. 2018 June 2020) In this role, my job responsibilities were to identify and recruit Startups & ISVs (mainly B2B) on a broad scale through Digital and Social channels, and onboard them into the Microsoft for Startups (MS4S) Program. Additionally, I collaborated with key accelerators and incubators in the MEA region, mentored startup founders in developing their Marketing and Business Development strategies. I also supported the first Microsoft Reactor in the region in driving their digital and social strategy. As part of the GPS team, I engaged with many ISVs across MEA to drive their co-sell motion and help them publish their solutions on the marketplace.Key responsibilities:1. Digital Marketing Campaigns: Executing digital marketing campaigns and engagements for Startups across MEA.2. Startup Recruitment: Recruiting Startups into the MS4S Program and routing non-qualifying Startups to the key partners (LSP and Distributors).3. Onsite Campaign Facilitation: Facilitating onsite planning and execution of marketing campaigns for Startups.4. Localization: Helping with the localization of campaigns to meet market needs and sharing best practices.Additional Responsibilities: C3 (Three Cloud) Project: End to end project management of C3 Project. This project was launched for selected SMB partners to leverage partners resources in their GTM campaigns which resulted in exponential growth.Wunderman Thompson, Account Director for Microsoft MEA (Sept. 2017 June 2018) Led the largest retainer vertical of Microsoft in MEA from the agency side, covering Cloud Marketing and Partner Marketing.Cloud Marketing:1. Content Development, Campaigns Planning and Execution: Planned, executed, and monitored cloud marketing campaigns under Microsoft Cloud Society (Localized LMS of Microsoft in MEA). 2. Digital Enablement: Focused on digitally enabling developers and IT professionals in the region through the Microsoft Cloud Society web portal.3. Integrated Marketing Practices: Managed overall Portal Content including Monthly Newsletters, Webinar Series, Organic and Paid social media, and Public Relations with Regional Influencers. Partner Marketing:4. Campaign Implementation: Implemented Partner Marketing campaigns covering Partner Readiness and Promotions.5. Campaign in a Box Kits: Developed kits for Partners to leverage for their own marketing campaigns. 6. Marketing advisor to Microsoft stakeholders on selecting the best marketing tactics for optimum CTR.Microsoft Pakistan, MARCOM Manager (Dec. 2012 Aug. 2017) Ensured quality and impactful positioning of Microsoft products, solutions, and initiatives among Customers, Partners, and Media.Key responsibilities:1. Planning and Execution of Marketing Campaigns: Event Management: Organizing product launches, workshops, and awareness sessions.2. Telemarketing: Generating demand, customer profiling, and maintenance. 3. Digital Marketing: Generating demand, writing digital content, raising product awareness, and nurturing leads.4. Customer Success & Change Management: Engaging in business analysis to enhance customer engagement strategies, especially for enterprise customers. 5. Public Relations and Media Management: Managing public relations, media interactions, and storytelling through written and video case studies. 6. Market Research: Conducting market research to analyze competitive landscapes and industry trends.7. Compliance and Audit Champ: Served as the focal point for driving internal and external audits and acted as an advisor to the internal team on best compliance practices. Awards & Recognitions: Best Performer in M&O Group across Microsoft NEPA during Q1-FY16. Received Newshound Gold Award (Worldwide) in FY14 for positioning the Best Devices and Services Corporate Transformation Story in media. Awarded NEPA GM Award as Best Performer in Pakistan during Q3-FY14. Recognized with a Country Award for delivering the most impactful execution of work in FY13. Microsoft Innovation Center (MIC) Pakistan, Business Lead (Dec. 2010 Nov. 2012) As the MIC Business Lead, I served as the key point of contact for overall MIC activities, information, and reporting. I was responsible for developing strategic relationships with key stakeholders in Academia and Software companies (Startups and ISVs). This role was my first people-management position, where I executed innovative programs and ensured high quality and consistency in deliverables. Key Projects & Achievements: Imagine Cup (Pakistan): Led the worlds premier student technology competition focused on solving real-world problems through technology. Under my ownership in 2012, Pakistan achieved the highest number of student registrations across the Middle East and Africa (MEA) region. BizSpark: Supported early-stage startups by upgrading their business and technical skillsets. Organized boot camps, mentoring sessions with industry experts, and ensured the development of sustainable business models. MIC Internship Program: Bridged the gap between academia and industry by providing final-year students with firsthand professional exposure to application development. This initiative became a best practice in the MEA region.Educational:Master of Business Administration (2008-2010)Institute of Business Management (Marketing)BS of Telecommunication Engineering (2003-2007)National University of Computer & Emerging Sciences |
