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Click here or scroll down to respond to this candidateCandidate's Name
10+ years passionate and experienced advertising, marketing and eventsprofessional based in the Midwest region. I have a deep love for marketing concepts, consumer psyche, creative aesthetics, digital platforms and the growth of capabilities it creates. I indulge in connections to consult and work 1-1 as well as thrive within a team for campaigns that change lives with each conversion.STAY IN TOUCHCell:Email:LinkedInResiding:PHONE NUMBER AVAILABLEEMAIL AVAILABLELINKEDIN LINK AVAILABLEEvansville, IndianaHello, EveryoneCHELSEA KEY-JONESDIGITAL MARKETING & ADVERTISING STRATEGIST2024Digital Strategist & Digital Sales ManagerIncreased Revenue 300% in first year as DSM at WEVV Increased Digital Revenue an additional 144% in second year#1 in Digital Sales Growth in AMB North American Stations 2023 Hit every quarterly sales goal since 2020, hitting 2023s annual budget before the end of Q2 2023Increased from 6% market share to 46% market share 2020-2023 Creates and executes digital marketing strategies to help grow small and large corporations/businesses and exceed corporate budgets Interviews/Recruits/Hires and educates all incoming Account Executives to understand digital advertising across multiple platforms Managed Account Executives, Agency Reps, Marketing Directors and Business Owners/Boards to develop tailored advertising strategies, utilizing digital media outlets across multiple platforms and products 44News WEVV Allen Media Broadcasting July 2020 - October 2023 (contract) PROFESSIONAL SKILLSProficient in Microsoft OfficeProficient in Canva Create ProProficient in Wide Orbit SalesSecond Street CampaignsAdMall CertifiedComScore CertifiedMeta Blueprint / Meta AdsGoogle Analytics GAMSEO / SEM SkilledSkilled in targeted ad campaignsSkilled in various OTT platformsSocial PilotAdobe Premiere - BasicsEvent/Project ManagementSocial Media MarketingConsultant Sales/ Client RelationsSponsor/MembershipsStrategic/Contingency PlanningMeida Buying/Vendor NegotiationsObjective Alignment and multipleindustries within marketing andadvertising (B2B, D2C/B2C)Operational Business StrategiesBrand Strategy AlignmentEvent and Project ManagementTeam BuildingMarketing Manager & Media BuyerWonder Boy Media, Owensboro, KY October 2023 - Present Increased Agency Revenue 160% in first yearPioneered and implemented the Ad Buying Revenue for WB Media Introduced WB Media to new platforms, local reps, resources and clientele as well as brojught in sales for new clients at the agency Created new contract structures, capabilites and processing for operations to compete with other agencies in the DMA Creates and executes all media and digital marketing strategies - majority focused in tourism and healthcare marketingManaged 14+ social media accounts for clients on various platforms Partnered with Media Reps, Marketing Directors and Business Owners/Boards to develop tailored advertising strategies, utilizing traditional and digital media outlets across multiple platforms and products Conducted Client Needs Analysis and Audits, pulling avails, creating the pitch and pitching the strategy to the client to close all digital portions of all deals for the agency as well as creating campaign analysis and summary reports Conceptualized/Created Ads of Various formats for social and ad campaigns Educate clients and staff on digital trends, marketing strategies, and economical trends that affect businessesCoordinated all media buys/orders with vendors and platforms, checking analytics and reporting timely analysis and case studies to clients End of Month reporting to agency and clients with reconciling and invoice billingGOALS TO FOCUSIncrease knowledge on specificindustries and operation of agenciesPursue further certifications andassessments in digital products andplatforms for next generational reachPROFESSIONAL EXPERIENCE CONTINUEDCHELSEA KEY-JONES2024Wedding and Event Coordinator / OwnerUtilize all social and professional skills to plan, negotiate, organize and execute events according to demands from clients in a timely and professional manner representing the company thats hired my services as well as my personal brand. Events ranged from luncheons and showers to corporate meetings and fine weddings as well as non-profit events and trade show branding.Chelsea Jones Weddings & Events, LLC March 2015 - March 2020 Marketing, Media & Project CoordinatorOversaw all social media, marketing projects, events and contracts. Collaborated with local businesses for sponsorships and advertising, implementing budgets on projects and the basic administration of races in compliance with USA BMX, the Evansville Visitors Bureau and Evansvilles City Sports Commission.Burdette Park BMX (Board Position) March 2014 - March 2020 EDUCATIONUniversity of Southern IndianaUniversity of LouisvilleBusiness Management and Marketingwith a minor in Public Relations(emphasis on advertising PR, andEntrepreneurship - incomplete / workexperience interim2011Associates of ScienceHealth Sciences: Nursing LPNJune 2014 to August 2016Business Professionals of AmericamemberMember of the USA BMX OlympicCommittee for the Midwest regionPTA Chairman in EVSC 2018-2022Volunteer with J.D Sheth Foundationassisting in 2019 mission trip inGuatemala for special needs familiesVolunteer in Indonesia Mission Tripfor children and educationVolunteer in Bali Mission Trip foranimals and wellnessVolunteer of Andrew PepperFoundation for suicide awarenessVolunteer for The Village FosterHomesMember of Women of Business BNIPrevious member of EARNNetworking GroupPrevious Member of EvansvilleChamber of CommercePrevious Member of EvansvilleRegional Economic Partnershipguest blogger/associate forInfluenster, BeYouTiful and We AreTravel GirlsVOLUNTEER SERVICESRE/MAX Revolution Real Estate November 2019 - May 2020 Marketing & Media DirectorCreated, planned and executed all graphic, communication and marketing projects with agents for their target markets and branding, utilizing several social and industry specific platforms per 41 active agents.Managed all social media accounts on 4 platforms for all 3 locations Buyer of all traditional spot tv, billboard and digital media outlets to advertise the RE/MAX brand within the DMA for both locations in Southern Indiana.Taught marketing strategies to contracted agents and helped promote their services to assist with closing deals.Coordinate and network real estate professionals in the community to clients and vendors, including but not limited to - mixers, home parades, open houses, meetings, family nights, brokers opens, team building parties, nonprofit and charitable events, etc. Implement strategies for agent growth and any marketing needs while studying to get my Indiana real estate brokers license. 812 499 7705EMAIL AVAILABLEPulling avails, creating the pitch and pitching the strategy to the client to close all digital portions of all deals for the AE Conceptualized/Created Ads of Various formats to assist Creative Services Curates budgets and plans with Account Executives to develop new accounts and maximize existing accounts for each rep's goals Educate clients and staff on digital trends, marketing strategies, and economical trends that affect businessesCreate and Execute all contests and promotions on the website Concept Create/Assist in LIVE news features and local event sponsorships Input all digital orders with vendors and platforms for the AEs and manage all ONO digital inventory and pricingConduct Weekly 1-1 meetings with AEs and balance internal workflow Coordinates with Digital Content Manager, Newsroom, Creative Service, Traffic and other departments to execute features and sponsorships End of Month reporting to corporate with reconciling and invoice billing Continued DSM / DMS |
