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Click here or scroll down to respond to this candidateCandidate's Name
EMAIL AVAILABLE PHONE NUMBER AVAILABLE Middleton, WI LINKEDIN LINK AVAILABLEEDUCATIONChamplain College, Burlington, VT May Street Address
Bachelor of Science in MarketingSKILLSCRMs: HubSpot, GetResponse, Klaviyo-Specialized Skills: A/B Testing, Workflow Automation, B2B and B2C, List SegmentationERPs: OdooSocial Media: Meta (Facebook & Instagram), Tiktok, X, LinkedInSocial Media Management: Sprout Social, Hootsuite, Buffer, SEMRush SocialPaid Ads: Google Ads, LinkedIn, Meta (Instagram & Facebook), PinterestAnalytics & Reporting: Google Analytics, Power BISEO: SEMRush, HTMLWebsite & Design: WordPress, Adobe, Canva, InDesign, Photoshop, Odoo Website HostingTask Management Softwares: Asana, Optimizely, monday.com, JiraEXPERIENCEDigital Marketing Manager March 2024 - Sept 2024Heritage Tile - Verona, WI - Contract PositionOversaw Instagram account growth with a 645% increase in followers, a 390% increase in reach, and a 275% increase in profile visitsEnhanced Pinterest account performance with a 171% increase in outbound clicks, a 41% growth in audience, and 417,000 monthly viewersDeveloped and managed targeted paid ad campaigns across Instagram and Pinterest, optimizing ad performance to drive engagement and achieve key marketing objectivesManaged GetResponse CRM creating weekly email campaigns maintaining a 49% open rate and a 5% click rate; with a conversion rate of 7% across all call-to-actionsCreated and managed monthly Google Ads campaigns, generating over 15,500 clicks and 420,000 impressions, while maintaining an average cost-per-click (CPC) of $0.32Utilized SEMRush for keyword research, bidding strategies, website copy optimization, competitor analysis, and HTML adjustmentsEnhanced SEO keyword rankings, achieving a 56-position improvement and elevating the average organic position to top 20 on Google across all domainsBoosted organic domain visibility by 24%, significantly expanding overall search engine presenceManaged Google Analytics for comprehensive website monitoring and created dashboards for landing pages, traffic sources, and campaignsUsed Odoo ERP to monitor and analyze conversions from social media, email marketing, Linktree, and Google AdsManaged marketing interns, providing guidance and oversight throughout their internshipsMarketing Manager Sept 2023 - March 2024Restorix Restoration - Philadelphia, PA - Contract PositionIntegrated HubSpot CRM into the existing WordPress website, optimizing customer relationship management and data flowCreated and distributed monthly newsletters through HubSpot, maintaining a 32% open rate and featuring promotions, new services, and company updatesDeployed and managed a live chat bot on the website to enhance user interaction and supportOversaw social media accounts to strengthen brand presence, drive engagement, and foster audience growth, ensuring consistency across platformsManaged Google Ads accounts, including budget allocation and the creation of display and search ads, to achieve targeted marketing objectivesDeveloped and executed Google Local Business ads to enhance local search visibility and attract nearby customersLeveraged SEMRush for competitor analysis and keyword research, supporting effective Google Ads bidding strategies and SEO optimizationDigital Marketing Specialist June 2022 - June 2023ManpowerGroup - Milwaukee, WI - Contract PositionManage HubSpot Marketing Portals for B2B and B2C communicationsProject manager for email communication using Asana and Optimizely, ensuring timely execution and seamless collaboration between stakeholders and creative teamDesign and execute A/B testing strategies using HubSpot, conducting A/B testing on subject lines and CTAs to improve open rates and click ratesConduct monthly KPI reporting to internal marketing directors and stakeholders sharing performance results from HubSpot, Sprout Social, and Google AnalyticsManage campaigns as large as 500,000+ contacts, 30+ campaigns weekly, 20+ emails weekly while maintaining a 38% open rate and a 4% click rateDevelop and execute Google Ads campaigns, conducting keyword research with decided budgets and timelines using broad, phase, and exact keyword searchesDigital Media Specialist Aug 2021 - Apr 2022Ann Clark Cookie Cutters - Burlington, VTUse Klayvio to build weekly emails and SMS messages for holiday promotions, new products, and company and product updatesCreate automated workflows for customers shopping anniversary, abandoned carts, and targeted coupon codesCreate Meta ads assist in analyzing target audience for ad campaigns, completed end of campaign performance reporting to company CEO on a monthly cadenceDigital Marketing Intern July 2021 - Dec 2021Inspired Social - Port St. Lucie, FLWrite weekly blog posts for Inspired Socials website relating to relevant company material and increase brand awarenessDevelop creative campaigns and strengthen current campaigns to exceed clients expectationsSocial media content creation using Canva and managing content posting schedules for internal accounts and client accounts |
