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Click here or scroll down to respond to this candidateCandidate's Name
Brooklyn, NY Street Address PHONE NUMBER AVAILABLE EMAIL AVAILABLE LINKEDIN LINK AVAILABLEPortfolio: https://www.Candidate's Name creative.comCreative and Production Services Director* A performance-driven leader with over fifteen years of experience in building and managing creative, production, and brand content operations, with expertise in optimizing processes and delivering innovative solutions across all touchpoints, including digital platforms, advertising, social, packaging, event, and physical spaces.* Mastery in collaborating with cross-functional teams to define strategic initiatives, driving seasonal planning and key execution milestones to create a prioritized plan to drive growth.* Oversaw the entire project lifecycle from inception to completion, including large-scale budget management, marketing calendar support, resource planning, risk mitigation, and progress monitoring.* Implemented and advocated best management practices with a servant leadership style, which cultivated a workplace fueled by lifting others with inspiration, vision, empathy, and inclusion.* Proven ability to implement and refine project management practices, ensuring clear, timely communication, execution of creative briefs, review & approval milestones, and seamless traffic of asset delivery.* Deep commitment to continuous process improvements, monitoring key performance indicators (KPIs)such as project completion rate, studio client revenue, customer acquisition, and engagement metricsand leveraging the latest tools and technologies to enhance brand expression and production efficiency.* Skilled in overseeing external vendor communication and offshore and third-party partnerships while ensuring optimization of the end-to-end operational process is delivered on time and within scope.CORE PROFICIENCIESMulti-channel Marketing Creative Content Production Large-Scale Budget Solutions Creative OperationsTeam Leadership & Development Market Trend Analysis Photography Studios Change ManagementUX & UI Design Support Creative & Design Strategy Continuous Process ImprovementPROFESSIONAL EXPERIENCEMacys Inc., New York, NY Sept 2008 Feb 2024Promoted through 3 positions of increasing scope and responsibility to build and direct a diverse team of 50+ colleagues spanning various roles in Marketing creative and the photo content studio, including creative directors, video creators & editors, photo art directors, production managers, photographers, operations and stylists.Senior Director, Creative & Production Services 2017 - 2024Played a pivotal role in creating visual assets aligned with brand strategy, collaborating with cross-functional team leaders to drive sales, and reinvigorating the online and store customer experience. Oversaw annual production budgets of $8M, consistently surpassing financial goals and obtaining greater asset allocation, even within budget limitations.SELECTED ACCOMPLISHMENTS:Led the strategic shift from a contractor model with seven NYC content studios to an in-house creative teamof 75+, resulting in $6M annual savings and high-volume production of 1,200 images weekly across 12 fashion studios and 25 still life and home photo sets, building and balancing the right mix of in-house, freelance, and agency talent was crucial for optimizing efficiency and maintaining flexibility.Orchestrated and implemented innovative workflows, digital platforms, and project management tools toenhance speed and streamline processes for content creation: digital, video, broadcast, and print content.Championed exceptional creative execution and experimentation by fostering an inspiring and collaborativeenvironment and pushing boundaries for creating marketing assets, including e-commerce, website design, mobile applications, social campaigns, and digital advertising.Excelled at collaborating with cross-functional teams to elevate brand equity, enhance the overall customerexperience, and drive online and store sales through visually appealing and on-brand imagery for Macy's Inc.This includes Macys women's fashion, home, men's fashion, jewelry, beauty, furniture, the Blue Mercury beauty division, and Bloomingdales Home across all marketing channels.Senior Director, Creative - Photography Production and Operations 2010 - 2016Led photo art direction, studio operations, and production teams, spearheading innovative visuals for digital content strategies to capture the evolving consumer landscape and propel Macy's into the future of retail marketing. Managed annual production budgets of $6M, consistently exceeding financial expectations and securing increased asset allocation despite budgetary constraints.Selected Accomplishments:Implemented photography standards for macys.com to enhance brand identity, align with strategy, and increase both online and in-store sales, resulting in a 20% - 200% year-over-year growth and an increase from 1% to 35% in total business.Streamlined Macy's creative, production, and studio operations by centralizing photo and video teams to save $3M annually and recoup a $2M capital investment within two years.Cultivated a thriving, unique workplace environment within a corporate structure where photo art directors,operations, photo producers, and stylists could collaborate, excel and experiment.Manager, Art Director 2008 - 2010Spearheaded art direction team, overseeing graphic design and photography creation for corporate marketing branded assets. Managed all facets of the design process, presentations, photoshoot vision, casting, and art production.Selected Accomplishments:Conceived and developed brand ideas for women's and men's fashion, including seasonal and promotional campaigns.Created impactful designs and visuals for various marketing platforms.Managed pre-press & post-production process, print and digital retouchingADDITIONAL EXPERIENCESenior Art Director, Estee Lauder Companies 1995-2001Led the Art Direction team overseeing global beauty brands such as Estee Lauder, Donna Karan Beauty, and AVEDA within the Estee Lauder companies. Conceptualized, designed, and art-directed high-profile campaigns, print, and packaging for luxury fragrance and skincare brands.EDUCATIONBachelor of Science (BS), Communications and Advertising, minor in Visual CommunicationsFlorida State University, Tallahassee, FL |
