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Click here or scroll down to respond to this candidateCandidate's Name
PHONE NUMBER AVAILABLEEMAIL AVAILABLERichmond, VALINKEDIN LINK AVAILABLEPROFESSIONALSUMMARYDynamic marketing manager and content strategist adept at crafting and executing innovative B2B campaigns and technical content. Proven track record in driving lead generation, nurturing client relationships, and optimizing marketing strategies. Skilled in leveraging data analytics to refine targeting and maximize ROI. Experienced in working with cross-functional teams across marketing, operations, and technology. Passionate about staying abreast of industry trends and implementing cutting-edge tactics to achieve business objectives. ACCOMPLISHMENTS Directed a $2.5M print, TV, and radio ad campaign for Turner Broadcasting's Goodwill Games. Managed media and public relations for the $7.5M Tour DuPont, America's premier cycling event. Launched a new media campaign for Lifetime Television, achieving a 3.7 Nielsen rating share, the highest in 19 years. Executed cross-country street marketing events for Lifetime's reality series, generating 508K consumer impressions.SKILLS Project Management &Content StrategySEO Marketing & DataAnalysisConsumer Behavior &MarketingLead Generation & DigitalMarketingB2B CampaignManagementMarketing StrategyDevelopmentEXPERIENCE Marketing Manager Oct 2023 - CurrentAcoustics America Richmond, VA Develops and enhances marketing materials, product lines, and website aesthetics to align with brand strategy and customer habits and behaviors. Provides comprehensive customer service, handling inquiries via phone, email, and social media with a customer-focused approach. Collaborates closely with Production, Warehousing, Accounting, and Supply Chain teams to ensure seamless operations and customer satisfaction. Fosters collaborative relationships across departments, facilitating cross-functional initiatives to enhance customer experience. Acquired foundational knowledge in SEO marketing to optimize online content and improve search engine rankings. Instituted customer service enhancements that improved response times and customer engagement on digital platforms.Content Strategist Dec 2017 - Aug 2023Capital One Financial Corp Richmond, VA Collaborated with over 20 content authors to deliver precise instructional materials ahead of schedule. Advised on web content strategies to educate Call Center Associates on role-specific tasks, essential for optimal performance. Streamlined operations by identifying inefficiencies and implementing process enhancements, achieving consistent and efficient workflow. Managed a diverse team of writers, providing critical feedback and guidance. Enhanced content quality and team productivity through strategic process improvements. Maintained rigorous adherence to publication deadlines, contributing to team efficiency and content reliability.Content Manager Nov 2010 - Dec 2017Capital One Financial Corp Richmond, VA Updated and enhanced technical content for Customer Associate Help System, ensuring clarity and accessibility for Call Center Associates. Identified and filled content gaps through meticulous research, optimizing effectiveness of instructional materials. Managed multiple content requests concurrently, maintaining a track record of meeting 100% of deadlines. Identified and resolved content discrepancies, leading to improved support for Call Center Associates' customer service efforts. Implemented new research strategies that enhanced accuracy and effectiveness of help system instructions. Streamlined content management processes, improving efficiency and accuracy of information provided to associates.Director of Operations and Co-Owner Jun 2008 - Jun 2010 Posh Belly Richmond, VA Led the marketing and operational strategies for a boutique specializing in high-end maternity and baby products, driving increased foot traffic and sales. Orchestrated comprehensive marketing strategies, including digital campaigns, social media presence, and cross-promotional activities with local businesses to enhance brand visibility and market penetration. Boosted brand awareness and customer engagement through strategic social media campaigns and content creation. Created and executed a customer loyalty program that significantly improved client retention and repeat business. Designed and oversaw production of marketing materials that effectively communicated brand values and product benefits.Director of Marketing and Development Jun 2004 - Jun 2008 Rudlin Torah Academy Richmond, VA Directed operations and marketing strategies for a boutique retail establishment and a private school, specializing in enhancing brand visibility, customer engagement, and student enrollment through comprehensive digital and traditional marketing campaigns. Analyzed consumer behavior, market trends, and pricing strategies to optimize product offerings, drive sales, and ensure competitive positioning in both retail and educational environments. Created and executed customer and donor loyalty programs that significantly improved retention, repeat business, and attracted new donors through tailored communications and targeted outreach. Designed, produced, and managed marketing and promotional materials, including digital campaigns, direct mail, advertising, newsletters, websites, and event planning, effectively communicating brand values and attracting diverse audiences. Project Manager Sep 1999 - Jun 2004PowerPact LLC Richmond, VAMarketing Manager Sep 1997 - Oct 1998Goodwill Games, Inc. A Division of Time Warner, Inc. Atlanta, GA Communications Coordinator Oct 1993 - Dec 1996Medalist Sports Inc. Richmond, VAEDUCATION Bachelor of Arts in JournalismThe Ohio State University |
