| | | 20,000+ Fresh Resumes Monthly | |
|
|
| |
Click here or scroll down to respond to this candidateCandidate's Name
Washington,DC PHONE NUMBER AVAILABLE EMAIL AVAILABLEGRAPHIC & MARKETINGHighly skilled Graphic Designer with over 5 years of experience specializing in marketingand event collateral. Proven expertise in conceptualizing and designing graphics forexperiential events, including digital and print materials. Adept at producing mockups,creating environmental designs, and managing installations. Strong creative skills with akeen eye for clean, refined aesthetics and effective brand iteration across diversedeliverables.AREAS OF EXPERTISEDigital Marketing, Project Management, Event Planning, Social Media Marketing,SEO/SEM, Marketing Research & Analytics, Data Analysis & Interpretation, Communication& Interpersonal Relationships, Analytical and Problem Solving, Product Promotions,Informz, Excel, InDesign, WordPress, Microsoft Office, Adobe, Mailchimp, MarketingStrategy, Drupal, ROI Calculation, SalesForce, Adobe Creative Suite (Illustrator, Photoshop,InDesign), Event/Experiential Design, Traditional Print Design, Digital Event Design,Environmental GraphicsHIGHLIGHT OF ACHIEVEMENTSMarcus Graham Project 2021 Google Data Analytics Certified 2022 Digital MarketingCertified 2022 Digital Advertising Certified 2022 Publc Trust 2022 Security +2023SKILLS OVERVIEWDemonstrable experience leading and managing Analytical Skills (KPI, SEO, and SEM,marketing database, CRM), email campaign, social media and content managementand display advertising campaigns. Content Creation,Customer Success Stories,DigitalMarketing, Excellent writing and editing skills with a keen eye for detail. Multitasking,Time Management, Attention to Detail, Client Communication, AdaptabilityEXPERIENCEDIGITAL MARKETING SPECIALIST, VOICE OF AMERICA, WASHINGTON,DC 2023- PRESENTDeveloped and implemented image branding campaigns, including logos andpromotional materials, to enhance VOA brand presence and reputation.Created and managed engaging content across digital platforms, boosting audienceengagmentDrove initiatives to strengthen VOAs industry position analyzing and advise onimprovements for marketing automation and sales automation effectivenessSuccesfully implements 7 promotional campaings, leading to a notable increase inyearly revenueCreated visual assets for marketing and event collateral, including print and digitalmaterials.Designed graphics for various event elements, from stage visuals to registration arealayouts.Managed multiple projects simultaneously, ensuring timely delivery and adherence toclient specifications.Developed and executed creative concepts, translating them into high-qualitydesigns across various platforms.Provided strategic advice to the Program Director and staff on communications strategy,managing the website, online communication tools, press releases, print publications, andevent planning and coordination.Contributed budget input for assigned programs/projects, supplying justification forfunding needs and outlining the consequences of not providing necessary resources.MARKETING TOUR MANAGER, BRENT FIAYAZ LLC, SUMMER 2023Developed and executed comprehensive marketing strategies to promote the artist stour, focusing on ticket sales, brand awareness, and fan engagement.Managed marketing efforts for each tour location, coordinating with local promoters,venues, and media outlets to maximize visibility.Directed the creation and scheduling of social media content across platforms likeInstagram and Twitter, ensuring consistent branding and fan interaction.Organized meet-and-greet events, exclusive pre-show activities, and other fanengagement opportunities to strengthen the artist s connection with their audience.Worked closely with the merchandising team to market tour-specific products,boosting revenue through online and at-venue sales.Managed the marketing budget, ensuring cost-effective spending while maximizingpromotional reach.h their audience.Creates dynamic and intuitive data visualizations to represent customer feedback,supply chain analytics, and quality control metrics. These visualizations effectivelycommunicate complex data sets in an accessible format to stakeholders at all levels.Interprets and applies statutes, regulations, directives, and marketing theories toresearch, plan, and coordinate marketing programsEstablishes survey instruments on customer satisfaction; identifies and assessescustomer trends, buying patterns, and budgets.TEACHER, MLK MIDDLE SCHOOL, BELTSVILLE, MD, 2022-2023DIGITAL MARKETING COORDINATOR CONTRATOR, ELITE OPTIMAL, HOUSTON,TX2020-2022Achieved a 60% increase in engagement on all social media platforms.Developed and maintained a content calendar supporting key brand initiatives andbusiness objectives.Analyzed and advised on improvements for marketing automation and salesautomation effectiveness.Built a self-serve model for basic campaign dashboards for events and productmarketing.Developed an overall plan for marketing reporting, testing, analysis, and forecastingto support marketing decision-making and improve understanding of social mediaperformance.Developed and updated the team's standard operating procedure (SOP) documents.Maintained a central source for marketing performance information, along with adhoc reporting/analytics and supported requests for information from the analyticsteam.Promptly processed all unsubscribe requests.Consulted with clients for email marketing campaign planning.Collaborated with the Customer Experience team to maintain a 100% response rateon all social comments, reviews, tags, and direct messages.Addressed attendee concerns and ensured events proceeded smoothly.Penetrated new segments through strategic marketing initiatives.Performed market research and competitive analysis to understand and effectivelycommunicate product value propositions.Managed data entry in Azul and Excel.Handled a high volume of DMs, comments, and output on multiple platforms(Facebook, LinkedIn, Twitter, Instagram) in an engaging manner.Researched competitive solutions and maintained competitive market comparisonsand evaluations.MARKETING COORDINATOR CONTRACTOR, NATIONAL ASSOCIATION OF EDUCATIONFOR YOUTH CHILDREN (NAEYC), WASHINGTON, DC 2020-2021Interim Worked with the marketing team to create and launch campaigns via webediting.Monitored and planned social media activities.Managed email campaigns through Mailchimp.Stayed up-to-date with social media strategies through competitor research, platformexploration, and performance analytics.Communicated marketing activities to the Customer Care Team.Researched customer behavior and market trends.Implemented tracking and reporting infrastructure globally.Created and distributed weekly performance reports and more in-depthmonthly/quarterly look-backs capturing shifts in audience sentiment on social mediaplatforms.Assisted in designing marketing materials for various events, including flyers, posters,and social media graphics.Contributed to the design and production of event signage and promotional items,supporting larger creative projects.Created and modified digital graphics and layouts based on feedback and projectrequirements.Provided support in preparing presentation materials and mockups for client meetings.Gained experience in working with architectural specs and integrating designs intophysical spaces.EDUCATIONCALIFORNIA UNIVERSITY, CALIFORNIA, PA BACHELORS IN COMMUNICATIONS, 2013-2017 |
