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Click here or scroll down to respond to this candidateCandidate's Name
Bellevue, WA PHONE NUMBER AVAILABLE EMAIL AVAILABLEExperienced marketing leader with 15+ years in driving customer acquisition, retention, and revenue growth across telecom, technology, and retail sectors. Skilled in strategic marketing, data-driven decision-making, and leading cross-functional teams to deliver measurable business results. Recognized for transforming business segments and launching high-impact products that boost market share and engagement.PROFESSIONAL EXPERIENCEMarketing Director 01/2018 PresentBasil & Co. Houston, TX Created and executed comprehensive marketing strategies that drive traffic and sales across all retail and digital channels, ensuring an integrated customer experience. Lead the development of brand positioning and oversee the execution of marketing campaigns, promotions, and activations, ensuring consistent brand messaging across all channels (retail stores, e-commerce, social media, email, paid media, etc.). Identified, developed and optimized initiatives to acquire new customers while maintaining strategies to drive customer loyalty, repeat business, and lifetime value. Utilized customer data and insights to analyze market trends, understand customer behavior, and drive performance improvements through personalization and segmentation strategies. Ensure that retail and digital marketing efforts are aligned by collaborating with merchandising, operations, and digital teams to create cohesive campaigns that leverage the unique strengths of each channel. Worked closely with product, operations, and sales teams to ensure marketing campaigns align with business objectives and that customer journeys are optimized across touchpoints. Oversaw the marketing budget, allocate resources effectively, and measure ROI on campaigns and initiatives. Provide regular reporting on campaign performance, market trends, and competitor activities. Lead and developed a high-performing marketing team, fostering collaboration and encouraging a culture of innovation and continuous improvement.Marketing Director, B2B 01/2015 01/2018Turk Telekom Istanbul, Turkey, Turkey s Leading telecom service provider, NYSE: TTKOM Built and led a high-performing team focused on driving customer acquisition, retention, and marketing analytics for the SMB, SME and public segments. Worked collaboratively with both internal and external stakeholders, including product management leaders, to launch best-in-class products and services, aligning marketing efforts with product roadmaps and partnership development plans. Created and executed integrated marketing lead generation campaigns across multiple channels, successfully scaling cross-functional marketing programs to enhance customer engagement and acquisition. Demonstrated strong project management skills by autonomously managing multiple projects and internal stakeholders simultaneously. Successfully delivered marketing initiatives across different time zones and languages, ensuring smooth execution and alignment with business objectives. Leveraged customer listening mechanisms and marketing analytics to optimize campaign performance, improve customer segmentation, and increase overall marketing effectiveness. Used data-driven insights to adapt and scale marketing programs that resulted in significant growth across key performance metrics. Led the transformation of the total business segment's marketing efforts, resulting in 30% YoY revenue growth, 41% YoY increase in customer acquisition, 15% YoY growth in cross-sales, and an 8% YoY reduction in customer churn. Played a key role in developing and managing acquisition marketing and channel programs, which boosted subscription growth and retention through targeted marketing efforts and cross-selling initiatives. Growth Marketing Manager, B2B 11/2012 01/2015TTNET Istanbul, Turkey, Turkey s leading broadband internet provider, acquired by Turk Telekom. Built and led a high-performing team of marketers, establishing clear goals and KPIs to drive customer acquisition in underperforming regions. Provided guidance to ensure the team achieved measurable success in line with the companys objectives. Identified key regions for growth and developed targeted campaign strategies, including merchandising marketing placements. Executed field marketing initiatives that successfully captured new subscribers, while aligning with the broader business goals. Achieved a 34% YoY increase in customer acquisition in the selected regions by setting clear KPIs and leveraging data analytics. Prioritized high-potential regions to ensure efficient allocation of marketing resources, maximizing ROI, and improving market penetration. Developed and evolved integrated marketing programs across a variety of channels, including email, paid social, and web, to engage targeted customer segments and drive subscription growth. Effectively managed marketing placements across these channels to boost customer engagement and acquisition. Led the development and execution of go-to-market plans, driving experimentation roadmaps that tested and optimized campaign strategies. Successfully tailored marketing efforts to regional market dynamics, playing a pivotal role in expanding the subscription base.Product Marketing Manager, B2B 08/2008 11/2012Turkcell Istanbul, Turkey, Turkey s leading mobile phone operator, NYSE: TKC Analyzed customer usage data to develop and manage detailed product configurations and strategic offers, enabling flexible bundling and reuse across multiple variants. Ensured that product solutions aligned with business goals and could be scaled efficiently. Worked closely with cross-functional teams, including sales, billing and operations to define product behavior across multiple modules. Ensured seamless integration and scalability of product solutions across the business. Led the successful relaunch of flagship voice line tariffs during a critical strategic inflection point, significantly boosting revenue and market share. Demonstrated strong project management and execution skills and was recognized by the CEO for delivering high-impact results. Managed end-to-end product marketing initiatives, including training and empowering a world-class B2B sales force. Drove the adoption of the top 85% revenue-generating products in the portfolio through effective program management and sales enablement. Played a key role in increasing market share and driving revenue growth through strategic product marketing initiatives, program development, and successful cross-functional execution. Delivered on business objectives by aligning product strategy with market expansion efforts. EDUCATION INSEAD: Executive Education: Strategic Leadership Program Certificate France (04/2015) Marmara University: Bachelor of Science, Industrial Engineering, Turkey (06/2008) |
