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Candidate's Name
Bridgeport, WV Street Address
EMAIL AVAILABLE
PHONE NUMBER AVAILABLE
Dynamic and achievement oriented professional with over Street Address years of successful healthcare sales and marketing
experience with a proven record of generating and building relationships. Skilled in managing projects from concept to
completion, design successful social strategies that increase brand awareness and promote customer engagement while
demonstrating exceptional communication skills. Adaptable and contributing team member with the ability to work
independently, creating effective presentations, and developing opportunities that further establish orginizational goals.
WORK EXPERIENCE
Director of Marketing and Sales
Harmony at White Oaks - Bridgeport, WV
September 2019 to Present
Oversees the internal and external marketing efforts of the community in order to meet or exceed the budgeted census
while exceeding sales objectives:
Responsibilities include but are not limited to:
Build community relationships through participation in networking groups
Develop Resident Referrals through promotion of incentives and housewarming parties
Establish relationships with local skilled nursing facilities to ensure smooth discharge planning when necessary Resident
And Family Relations
Develop family events according to corporate guidelines and in collaboration with other members of the marketing team
Help serve as community spokesperson for local media
Develop positive relationships with local media to promote coverage of the community
Build census
Analyze data and develop and implement a marketing plan
Train all staff on achieving the best first impressions with residents, family and prospects to Market Planning
Develop quarterly marketing plan in concert with marketing team, in compliance with corporate standards
Lead internal marketing meetings
Promote all appropriate sales enhancements
Respond to inquiries within an appropriate time frame
Identify needs, barriers, and next steps for each inquiry
Generate required reports related to marketing activity
Conduct external marketing calls according to corporate schedule, and dependent on census
Host community events according to predetermined schedule
Establish relationships and connections with prospective clients and their families, employees, community resource
groups, and management team
Business Development Executive
Stonerise at Home - Bridgeport, WV
March 2018 to August 2019
Developing and maintaining Home Health services with Hospitals, Skilled Nursing Facilities and Physicians Offices in the
Marion, Harrison and Taylor County areas.
Collaborative marketing and planning with Community, Wound care, Skilled Nursing Facilities and Hospitals to
development and educate on Home Health services available while establishing rapport, promoting effective questioning
skills, proposing solutions, handling objectives and providing the best care.
Built trusting relationships with Case managers/Social Workers/referral sources to achieve quality care and support for
their patients/families.
Work closely with SNF to provide admission opportunities.
Successfully execute weekly, monthly, and quarterly strategy to increase market share through key account development
including prospecting/diversification and call frequency/routing.
Responsible for executing effective sales calls that identify and meet the needs of the referral community and clearly
communicate the features and benefits.
MEDICAL SALES REPRESENTATIVE
ROTECH HEALTHCARE
July 2015 to January 2018
Personally managed North Central WV focusing on Family Medicine, Pulmonologists,
Internists, Cardiologists, Hospitals, Sleep labs, and Sleep Specialists to promote and sell durable home medical equipment,
respiratory care services, and home sleep
testing/treatment. Established and maintained relationships with MD's, RN's, MA's
Hospitalists, Case Managers, Social Workers, and other referral sources in the medical
community, educating them on disease states/equipment/services while also researching and qualifying patients for DME
per insurance guidelines.
RESPIRATORY SALES SPECIALIST
ADAMS RESPIRATORY THERAPEUTICS
November 2004 to August 2014
Promoted Mucinex, Delsym, Megared, Digestive Advantage and Cepacol to Primary Care, Internists, Allergists,
Pulmonologists, Pediatricians and Emergency Care.
Managed sales territory comprised of 420 target HCP's
Challenged and achieved territory RX and scan sales growth for RB Healthcare and VMS Brands
Achieved territory share of HCP recommendation growth for RB Healthcare portfolio
Exceeded daily Key Performance Indicator objectives on all levels - reach, sample ratio, targets, total office call, territory
management
Successfully launched 5 products in a very large West Virginia territory
Coordinated and executed medical education meetings/programs to educate physicians on disease states and product
messaging
Consistently sold core sales strategy for each promoted product to create demand
Focused on gaining each customer's commitment to proposed action
Excellent communication, independent, organizational, and time management skills
Sales Achievements:
Presidents Club/Top Achiever winner FY 05/06.
Marketing team member FY07.
Core Value Winner "Team Spirit" in 2009
Region Budget/ROI Analyst FY10.
LEAP Award Nov 2009 and March 2010
Presenter at POA March 2010 "Selling Outside The Box - (developed and launched)
ACCOUNT EXECUTIVE
THE STATE JOURNAL
2001 to 2004
Personally managed North Central WV accounts to ensure continuous client satisfaction and expand business. Developed
proposals and conferred with clients to define and develop effective print campaigns. Identified and implemented sales and
account development strategies in alignment with growth and volume targets. Sourced and secured new client accounts.
Created and delivered presentations tailored to individual needs while coordinating with account managers throughout
campaign implementation.
Contributed to rapid business growth of up to 30% through innovation of highly effective advertising strategies.
Identified and secured relationships with key clients, boosting annual revenue more than 30k.
Transformed bottom ranked territory to become top producing revenue generator.
Received 2 awards for top rank sales and creative design
Account Representative
ADVERTISING SALES
1998 to 2001
Responsibilities included outside sales on established and new accounts for newspaper
advertising, building long lasting relationships with professional businesses, create
advertising design, proof- read ads and secure approval from clients, coordinate with production staff to ensure accuracy,
assisted accounting team with resolving billing
concerns and promote client satisfaction.
EDUCATION
Bachelor of Arts in Communications
West Virginia University
1997
ADDITIONAL INFORMATION
SKILLS
Team Leadership, Community Relations, Territory Growth/Development, Organizational
Effectiveness, Excellent presentation, negotiation and relationship-building skills, Branding Ideas, Self Motivated, Time
Management, Ethical, Compliant, Trusting, and Positive Energy
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