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Click here or scroll down to respond to this candidateCandidate's Name
EMAIL AVAILABLEPHONE NUMBER AVAILABLECharlotte, NC Street Address
Ravi KumarObjective Professional Experience3x Certified Salesforce Professional with over 10 years of expertisedelivering impactful marketing solutions for top global brands including Amazon, Otsuka, Bayer, Johnson & Johnson, Astellas, Novartis, Macro Genics and Evoke Pharma. Proven experience leading integration and migration projects, collaborating with internal and external teams, and ensuring seamless integration of SFMC, MCP, MCI/Datorama, CDP, MuleSoft, and Salesforce CRM. Certified in Salesforce Marketing Cloud Administrator, Email Specialist and Developer, with deep technical knowledge in HTML, CSS, SQL, AMP script, SSJS, Python, Java, REST/SOAP APIs, and AWS S3.Specialized in optimizing multi-channel marketing campaigns, enhancing operational efficiency, and leveraging cutting-edge marketing tools like Email Studio, Journey Builder, Content builder, Automation Studio, Einstein Analytics and Mobile Studio. Extensive hands-on experience with real-time data integrations (MCC), creating automated email alerts through Journey Builder, Contact Builder, and Data Extensions. Masters degrees in information technology providing a strong foundation for data-driven marketing strategies and business solutions. Proven ability to manage cross-functional teams, streamline processes, and deliver high-performing marketing campaigns, while ensuring compliance and data governance.Eversana Intouch - FulltimeCloud Engineer (Salesforce Marketing Cloud) Kansas City, USA 11/2021 to CurrentLed the development and optimization of Salesforce Marketing Cloud solutions, managing complex automation and multi-channel marketing campaigns across email, SMS, and webArchitected custom solutions using Server-Side JavaScript (SSJS), AMP script, and SQL, addressing unique business needs and improving customer engagementSpearheaded platform integration projects between Salesforce CRM and SFMC, enhancing customer data synchronization through APIs (REST/SOAP) enabling real-time data synchronization for personalized marketing campaigns via Marketing cloud connectConducted performance analysis using Analytics Build er, providing insights into key marketing metrics such as open rates, click-through rates, and conversion ratesCollaborated with cross-functional teams to optimize the Journey Builder and Automation Studio workflows, increasing process efficiency by 25%Managed and trained junior cloud engineers, guiding them in SFMC best practices, coding standards, and platform optimizationsDeveloped and maintained API integrations between Salesforce Marketing Cloud and external systems, streamlining customer data imports and exports via Marketing cloud connect and EMR systemsConfigured and implemented advanced automations in Automation Studio and Journey Builder for high-volume email campaignsBuilt custom Preference Centers and Subscription Management tools, improving customer opt-in/opt-out handling and enhancing user retentionCollaborated with client stakeholders to ensure smooth execution of marketing initiatives and provided technical support for integration-related issuesPassionate about using AI-driven marketing technologies to elevate customer experiences and drive measurable business outcomes.Technical SkillsJourney BuilderAutomation StudioEmail StudioContent BuilderMobile StudioVeroAcousticAdobeLitmusWorkfrontAzureHTMLCSSAMP scriptSQLJavaScriptSSJSREST/SOAP APIsSalesforce CRMMuleSoftData ExtensionsMCCCampaign managementSegmentationLead scoringLead routingDynamic contentA/B testingPerformance metricsEmail deliverabilityEmail design optimizationMonday.comJiraAgileCross-functional collaborationCampaign trackingPerformance analysisOpt-in database growthMarketing attributionPostmaniFrameData Analysis/ReviewFinancial PlanningSenior Campaign Specialist (Salesforce Marketing Cloud) Kansas City, USAManaged end-to-end campaign execution in Salesforce Marketing Cloud, utilizing Email Studio, Automation Studio, and Journey Builder to drive personalized and automated marketing communicationsDesigned and developed responsive, dynamic email templates using AMP script, HTML/CSS, improving mobile-first email design by 20%Led A/B testing and optimization strategies, improving engagement rates and ensuring that campaign messages resonated with the target audienceEnsured compliance with CAN-SPAM and GDPR regulations, protecting email deliverability and ensuring legal adherenceBuilt complex data-driven workflows for customer segmentation, maximizing the effectiveness of marketing automation processesCCSOLTECH LLC - FulltimeSalesforce Marketing Cloud Developer Nashua, NH 02/2021 to 07/2021Analyze, Design and develop specifications of an IT software solutions on the Salesforce Marketing Cloud platform based on business requirementsTranslating designs and wireframes into responsive interfaces using modern web technologies and advanced HTML coding skills (HTML5, CSS3, jQuery/JavaScript)Follow up with sites (Doctors & Study Coordinators) to ensure the required documents are providedDocument and analyze existing business processes, workflows and functionality to deploy email marketing campaignsSegment audiences within Salesforce Marketing Cloud and ensure data is clean and accurateProduce comprehensive reporting on email marketing campaignsExecute A/B testing around content, creative, subject lines, etc.Generate analysis for campaign planning, strategic briefing,ad hoc requests, etc.Strengthen relationships with cross functional teamsResponsible for the overall configuration, design, and functionality of the Marketing Cloud automation platformAmazon.com - FulltimeTeam Lead Resolution Specialist Hyderabad, India 09/2015 to 01/2019Responsible for monitoring and blocking fraud attacks on day- to-day basis against Amazon and its hundreds of millions ofDocumentationProblem SolvingDecision MakingManagerial SkillsTechnical Challenges and SolutionsBusiness analysisTeam LeadershipRequirement analysisWaterfall methodologyData analysisReportingLeadershipTeamworkOperations managementKPI managementSLA managementEducationMaster's DegreeEastern Illinois University Charleston, IL, Information TechnologyBachelor's degreeJNTU UniversityMalla Reddy Engineering College Electronic EngineeringCertificationsSalesforce Marketing Cloud AdministratorSalesforce Marketing Cloud Email SpecialistSalesforce Marketing Cloud DeveloperOracle Cloud Infrastructure Foundations 2020 Certified AssociateCertified Scrum Mastercustomers by using data applications that are applicable across all business lines, geographies, product types, and payment methodsSkilled in identifying and analyzing team performances, anddriving customer service operations to meet expectationsResponsible for managing internal projects and working with software developers and managers to improve the AI driven Fraud management systemUsed Identity access management application to identify fraudulent activities by learning concession abuse patternsAnalyzed customer account data using e-commerce fraud analysis techniques in order to detect and provide consolidated reports to alert the service agents while taking escalation callsC3i Support Services - FulltimeClinical Data Analyst Hyderabad, India 02/2012 to 08/2015Study coordination and relate user admin and lab admin line of serviceContact patients to complete the post treatment surveysFollow up with sites (Doctors & Study Coordinators) to ensure the required documents are providedConduct Site selection visits and Site Initiation visitsProvide access to the users to EDC tool and resolve queries if there are anyInteract with client daily to provide best customer support and to facilitate easy operations of the processReview the resolutions provided by Oracle and use them in cases of similar issue thereby ensuring first call resolution whenever possibleProvide a first call resolution as many times as possible and maintain a high-quality protocol adherenceCoordinate with other departments to provide effective customer servicesTake care of the workload distribution and floor assistance in the absence of a L2 or SupervisorsLinkedInhttps://LINKEDIN LINK AVAILABLE 401878b8/ |
