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Click here or scroll down to respond to this candidateCandidate's Name
Product Designer UI UX Designer UXRPHONE NUMBER AVAILABLE EMAIL AVAILABLE LINKEDIN LINK AVAILABLE prasannakarnan.com SummaryProduct Designer with strong visual skills and 2+ years of experience in agile environments coordinating end-to-end, client-facing interactive experiences with proven success. I like crafting bold, minimal, intuitive UI designs backed by thought and detail to solve ambiguous problems. Work ExperienceProduct Designer Thomas Jefferson University, Philadelphia Aug 2022 - May 2024 Ideated, designed, and prototyped iOS mobile app interfaces, and conducted usability tests to iterate, leading to 90% success. Revamped product websites of Borax and Hair Food to integrate e-commerce and SAAS solutions, leveraging industry best practices and strategic enhancements to boost sales and customer retention, resulting in a 30% improvement in Baymard usability analysis scores. Conducted a comprehensive research initiative at Cedar Avenue Hospital, Philadelphia, with surveys, interviews, and contextual inquiry to develop and implement strategies to mitigate neighborhood mistrust, facilitating its rebrand with Penn Medicine to boost patient walk-ins. UI UX Designer Firebrand Labs, India April 2022 - July 2022 Led a four-person cross-functional team managing deliverables, executing B2B and B2C design projects achieving 100% client satisfaction. Performed a UX audit and redesigned the existing website of a cloud computing software company by leveraging usability testing, card sorting, heuristic analysis, unstructured interviews with users and stakeholders, and online tools like Google Analytics while adhering to provided deadlines, which increased traffic by 60%. Created a comprehensive design system that was in line with the brand guidelines. Interviewed and collaborated with clients Subject Matter Experts from SAP, AI, QA to identify and prioritize B2B needs and requirements to emphasize in design with the right content strategy and Iterative design process User Journey Competitive analysis Responsive behavior Generated compelling data visualization assets, including infographics and digital creatives for web and social, amplifying the redesigned website, personal branding, and marketing campaigns of leading corporate clients, resulting in a 40% increase in audience engagement. Actively collaborated with in-house SEO and Development teams, as well as external cross-functional teams, to ensure design alignment with business objectives and consistency across channels. Participated in UX design thinking sessions with teams across parallel projects. Creative Designer Piqual digital, India Jan 2022 - Apr 2022 Crafted Piqual websites blog and key interior pages with intuitive design enhancing navigation, increasing page views by 60%. Produced layouts and wireframes for interfaces of enterprise SaaS solutions tailored to unique user flows and requirements. Executed graphic design initiatives, from social media visuals, logos, icons, illustrations, and infographics, boosting brand visibility and engagement across digital platforms by 40%.UI UX Designer RV Matrix, India Dec 2020 - Dec 2021 Conceptualized wireframes and web layouts to optimize user experience, focusing on client-driven design and user flow analysis. Created pitch decks and compelling product proposals, with data visualization, imagery, and mockups to effectively communicate product visions to stakeholders and potential investors with an 80% conversion rate. EducationMasters in User Experience and Interaction Design Thomas Jefferson University, Philadelphia, USA. Aug 2022 - May 2024 Masters in Electronic Media Anna University, Chennai, India. Aug 2018 - Apr 2020 Bachelor in Visual Communication DG Vaishnav College, Chennai, India. Aug 2015 - Apr 2018 CertificationsHuman-Computer Interaction Interaction Design Foundation Aug 2020 User Experience Bootcamp RV Matrix Software Technologies Jul 2020 Web Accessibility Udacity Jul 2023SkillsSoftware skills / Tools Figma, Sketch, Adobe XD Adobe creative suite Basics of HTML, CSS, JavaScript, WordPress Google Analytics Miro, FigJam WIX, Framer, Sharepoint, G Sites, CMS tools WAVE, VoiceoverDesign skills User flow Interaction Design Design System Information Architecture Wireframing Rapid Prototyping Web Responsive Design Mobile App DesignResearch skills Competitor Analysis Research Synthesis Semi-Structured Interviews Journey Mapping Usability Testing Heuristic Analysis WCAG Accessibility Audit User research |
