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Treasured Talk Network, St. Petersburg, FL December Street Address - CurrentFreelance Marketing ManagerLed end-to-end development of brand identity and positioning strategy that captured the essence of the brands story, values, and mission, resulting in a consistent and compelling narrative across all platforms for dozens of small businesses and corporations (insert type of ex: real estate agent) Develop and execute social media strategies that increase followers by 5%, engagement by 3.5%, and overall social reach by 3.5% within the first three months of launch. Conduct in-depth market research and competitive analysis to inform branding decisions, identifying key market trends and consumer insights that shaped the brands messaging and positioning. Engage photographers and videographers to produce visual content that matches the desired aesthetic and effectively conveys the brands story across multiple channels (website, social media, ads). Mantic Media Group, St. Petersburg, FL April Street Address - December 2022 Marketing and Operations ManagerLed end-to-end development, execution, and optimization of comprehensive brand development and marketing campaigns for a diverse range of clients, focusing on enhancing brand identity, driving customer engagement,Spearheaded brand development for initiatives for large national organizations like, BioOne and Royal Tree, shaping the image, voice, and culture through tailored branding strategies, resulting in enhanced market positioning and customer engagement.Managed and curated social media content for a diverse portfolio of clients, including businesses, influencers, and entrepreneurs across various industries, driving a 25% increase in follower growth and engagement metrics. Developed and executed integrated marketing campaigns utilizing social media advertising, SEO, email marketing, and CRM strategies, leading to a 30% boost in online conversions and a 20% increase in lead generation. St. Petersburg EDC, St. Petersburg, FL August 2020 - April 2021 Marketing and Operations ManagerLed end-to-end development and execution of marketing initiatives in collaboration with the City of St. Petersburg, Florida, focusing on driving business investments and fostering public-private partnerships. Executed strategic marketing initiatives in partnership with the City of St. Petersburg, Florida, driving economic development and fostering public-private collaborations, resulting in increased business investments and community engagement.Oversaw internal and external communications, including investor relations, ensuring consistent and effective messaging across the Economic Development Corporation (EDC) website, newsletter, and marketing materials, leading to a 15% increase in investor engagement.Managed and optimized the EDC's Customer Relationship Management (CRM) system, leveraging data to design and execute targeted digital campaigns that successfully attracted prospective companies and facilitated business expansions.QUALIFICATIONS:Focus Areas: Social Media Management, Project Management, Marketing, Brand Management, StorytellingSoftware: Trello, Microsoft Office, Power Automate, Google Suite, Social Media, VN Video Editor, Adobe, Wix, WordPressStrategy: Cross-Functional Team Work, Product Release, Innovation, Automation, Lean Startup, Software Development LifecycleOther: SEO, Trend Awareness, Crisis Management, Conversational Spanish EXPERIENCEPHONE NUMBER AVAILABLESt. Petersburg, FLCandidate's Name
EMAIL AVAILABLEWake Forest University Bachelor of Arts, Communication May 2017 EDUCATIONCox Media Group, Tampa, FL October 2018 - August 2019 Digital Media StrategistLed end-to-end development, release, and post-release iterations of campaign strategies for 13 clients, billing$5 million annually resulting in year-over-year sales growth and optimized revenue generation. Optimized the digital footprint and social media presence of Ferman Automotive, the companys leading digital client, contributing to $5 million in annual revenue and fostering year-over-year sales growth through robust digital marketing strategies.Ensured content compliance and alignment with brand goals, while effectively growing the social media following of each client through targeted, engaging campaigns that increased visibility and customer loyalty. Drove year-over-year sales growth for clients by implementing strong digital campaigns and social media strategies, directly contributing to increased customer acquisition and retention. Cox Media Group, Tampa, FL February 2018 - October 2018 Program ManagerLed end-to-end development, release, and post-release iterations of promotional events, products, and digital campaigns that successfully transitioned radio talent and content onto digital and social media platforms, enhancing client visibility and driving revenue growth through expanded audience engagement and optimized digital strategysManaged national-level projects for the top Account Executive, successfully increasing billing and company revenue from $8 million to $9 million annually through innovative product development and strategic marketing initiatives. Spearheaded the evolution of traditional radio talent and content, transitioning them onto digital and social media platforms, significantly expanding audience reach, and enhancing the overall digital presence. Optimized client marketing efforts, contributing to increased revenue and customer retention by implementing robust digital campaigns and promotions that aligned with client goals and market trends. EXPERIENCE CONT.Candidate's Name |