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Click here or scroll down to respond to this candidateCandidate's Name
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PHONE NUMBER AVAILABLEEMAIL AVAILABLEWORK EXPERIENCECommunications Manager (Marketing, Public Relations, Digital Media) 10/2020 to 09/2024Zeal Credit Union17250 Newburgh Rd. Livonia MI, 48152Online reputation Management; Monitoring Google Analytics; Manage/oversee social media channels; Conduct consumer/market research; identify potential market trends and potential new initiatives; Lead public relations/reputation management efforts including executive coaching, press releases, publications, media relations, crisis communications, annual report content, speeches, thought leadership articles/blog posts; Manage/write digital email distributions/ measure& monitor response; Build/manage annual email calendar; Work with leadership to uphold brand and reputation through channels such as Google Business, social media platforms, job ranking sites such as Indeed and Glassdoor; Organizational strategic communications; Analyze market reactions to advertising programs; Prepare marketing reports as needed (Google Analytics/GA4, campaign, initiative tracking, executive summaries); Make marketing/PR-related recommendations and presentations to the Vice-President of Marketing and Sr. Management as appropriate; Support and work with the VP Marketing to develop and execute a comprehensive and dynamic communications plan. This includes goals/objectives, timing, methodology and measurements to achieve desired outcomes; Support and act as a coach to other departments as it relates to the organization; Maintain the integrity of secured information; Write and coordinate production of marketing communications materials and satisfy any regulation requirements (monthly board reports, emails, direct, web site, and social media content and other promotional materials/Digital Marketing); Manage/Meet Goals for Non- Interest Income Partners; Marketing Compliance/Contractual obligations; Internal marketing and Organizational Communications; Manage marketing plan; Manage new media/digital media including website build/content/audit; Updating/writing/managing content in the website CMS; Trouble-shoot, monitor and build reports from Google Analytics/online alerts, etc.Public Relations Specialist + Organizational Strategic Communications 01/2018 to 09/2018Lake Trust Credit Union4605 S. Old US 23 Brighton MI, 48114Public Relations, reputation management, strategic internal communications for CEO/Leadership team to internal staff; Assisting in creating, building and upholding a consistent internal culture and internal brand; working independently and with various project managers/committees to create internal communication initiatives/communicate internal projects and timelines; conducting, analyzing and proposing strategies in relation to internal communications audit; planning all- staff/success share meetings.Public Relations Specialist06/2012 to 09/2018Lake Trust Credit UnionBrighton, MICarrying out proactive/reactive Public Relations duties; Telling the brand story in alignment with the Credit Union s Brand Promise; ensuring the Credit Union s story is consistently told throughout the Credit Union by the Lake Trust team; working with the Community Development Team to create and uphold meaningful and lasting relationships and experiences in our communities throughout Michigan; proactively seeking relationships with media and trade partners; reputation management; gauging, tracking and reporting interactions/online mentions to senior leadership and Board of Directors. New Media Specialist04/2010 to 06/2012Lake Trust Credit UnionHowell, MIMember Service/reputation management via online channels; Proactively engaging in social media on behalf of the organization, including recommending new strategies for engaging in online conversations; researching effective ways to market through social media; measuring the impact of new media strategies on organizational efforts; planning and implementing various new media tactics, including promotional ideas, e-news communication, e-marketing; collaborating with marketing field operations and advertising colleagues to create relevant and meaningful online communication for members and potential members.Marketing Assistant11/2007 to 04/2010Lake Trust Credit Union (formerly Detroit Edison)Livonia, MICarrying out daily administrative tasks to ensure the functionality and coordination of the department s activities; supporting marketing executives in organizing various projects, budgeting; conducting market research and assisting with design; writing/designing marketing promotional materials. Loan Processor01/2006 to 11/2007Lake Trust Credit Union (Formerly Huron River Area Credit Union) Ann Arbor, MIAssisting the Lending Department in initial appraisal of potential borrowers by examining and evaluating applications; assessing the credit standings of applicants through background research; interviewing applicants to evaluate their eligibility for loans.SKILLSOrganizational Strategic Communication, Brand Development, Website Management/Build, Digital Marketing (Website Content/Management, Email) Public Relations, Reputation Management, Digital/New Media, Social Media Management, Social Media Storytelling, Crisis Communication/Management, Writing, Upholding Internal Culture & Brand. EDUCATIONMichigan State UniversityMaster'sOrganization Strategic Communications, LeadershipEast Lansing, MI Online09/2018 to 04/2020Eastern Michigan UniversityBachelor'sJournalism, General BusinessYpsilanti, MI08/2000 to 09/2018 |
