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Click here or scroll down to respond to this candidateCandidate's Name
BOWLING GREEN, KY Street Address PHONE NUMBER AVAILABLE EMAIL AVAILABLEE-COMMERCE MANAGER with extensive expertise in delivering significant value in product lifecycles, e-commerce management, strategic sourcing, vendor management, negotiations, and operational excellence across diverse categories, including national and private labels. Proactive catalyst known for launching high-impact e-commerce initiatives that generate substantial sales growth, alongside developing award-winning product innovations that elevate brand visibility and market presence. Dedicated leader proficient at fostering strategic partnerships with major brands and retailers, driving optimized performance and achieving exceptional results through comprehensive planning and execution. Articulate communicator with a calm leadership style fostering strategic partnerships with major brands and retailers, driving optimized performance and achieving exceptional results through comprehensive planning and execution. AREAS OF EXPERTISENew Product DevelopmentStrategic SourcingEcommerce StrategyVendor Management & NegotiationOperational ExcellenceCost Reduction & AvoidanceCross-Functional LeadershipProcess ImprovementProduct MarketingKEY ACHIEVEMENTS Launched the first ecommerce storefront, generating $4M in sales and processing approximately 9K orders in the first year, showcasing expertise in online retail management and growth. Directed the launch of a connected models program, driving $4M in sales in its first year to contribute significantly to overall company revenue expansion. Transitioned a key business model from a warehouse program to a direct import model, resulting in a$10M annual inventory reduction, enhancing supply chain efficiency, and reducing operational costs. Achieved $500K in cost reductions and slashed customer backlog by $750K, streamlining operations and improving customer satisfaction through strategic sourcing and production management efforts. PROFESSIONAL EXPERIENCE & ACCOMPLISHMENTSEOS Worldwide Remote 2022 2024Ecommerce Product & Materials Manager Championed the creation of a global ecommerce storefront from the ground up, integrating five storefronts for seamless access to training materials, apparel, and promotional items; resulted in a significant increase in customer engagement and revenue. Onboarded and managed vendors, sourced new items, and integrated systems, building a fully operational $4M ecommerce program with optimized product workflows and enhanced profitability. Owned new product development from concept through launch, introducing over 80 new SKUs in the first year to bolster revenue growth through innovative quoting, pricing, and product strategies. Delivered end-to-end customer experience management, overseeing touchpoints across ecommerce, conferences, events, and materials to promote a cohesive and high-quality journey. Launched 100 new SKUs in the last year, leveraging data-driven ecommerce marketing strategies to expand product offerings, increase sales, and improve overall customer engagement with the brand. Catalyzed a world-class dedication to customer success and marketing by providing exceptional support at every stage of the customer journey, from onboarding through conferences and product life cycle. Globe Electric/HeathCo Hybrid 2018 2022Senior Product Marketing Manager Oversaw all category activities as a key member of the leadership team, driving market launch for innovative connected products which drove the successful entry into new market segments. Grew both private label and national brands through data-driven, strategic solutions, increasing brand visibility and market share while ensuring alignment with evolving customer needs. Directed tariff mitigation strategies and customer pricing negotiations, managing P&L responsibility while optimizing sourcing and factory strategies to maintain competitive pricing and profitability. Candidate's Name EMAIL AVAILABLEPROFESSIONAL EXPERIENCE & ACCOMPLISHMENTS CONTINUED Spearheaded the development of new products from ideation to market launch, including quoting and pricing strategies, contributing to successful launches and driving revenue growth across product lines. Actively participated in customer line reviews and account meetings, ensuring alignment with customer expectations and optimizing product assortments to meet demand. Conducted market research and needs assessments, facilitating research sessions, analyzing data, and reporting findings to guide product development and marketing strategies. Holley Performance Products Bowling Green, KY 2016 2018 Corporate Buyer Led sourcing and new product development initiatives for major automotive brands like Accel, Mr. Gasket, and Mallory while managing contract negotiations, legal compliance, vendor quality, and new vendor sourcing to ensure product excellence and timely delivery. Managed sourcing efforts for the acquisition of STS Turbo to facilitate the successful launch of a new turbo program and provided parts support for Harley Davidson, contributing to product line expansion and market growth. Streamlined production processes, reducing customer backlog from $900K to $150K in under six months, safeguarding timely fulfillment of customer orders and improved operational efficiency. Negotiated price changes, supplier agreements, and vendor contracts to optimize cost structures, ensuring competitive pricing and profitability for key automotive product lines. Delivered $500K in cost reductions within six months by identifying and executing cost-saving opportunities in sourcing and supplier management, contributing to the companys bottom line. Collaborated with legal, production, and vendor quality teams to manage supplier relationships and contractual obligations, ensuring alignment with company standards and driving product launches. Globe Electric/HeathCo Bowling Green, KY 2012 2016 Product Marketing Manager Facilitated category management initiatives, optimizing product mix and profitability through SKU rationalization, new product additions, and private label brand management for major retailers like Home Depot and Lowe's with a focus on increased sales and market penetration. Directed cross-functional teams through the new product development, overseeing ideation, design, product positioning, and sales calls for successful product launches and enhanced brand visibility. Led sourcing initiatives by managing requests for quotes, setting cost targets, conducting bid evaluations, and quantifying cost-reduction opportunities, ensuring supplier capability and mitigating competitive risks while driving product launch success. Managed profit and loss analysis, overseeing customer pricing for new programs, implementing line review price changes, and assuring profitability and financial sustainability of product lines. Oversaw packaging design, including graphics and structure, aiding alignment with brand standards and optimizing product presentation to enhance customer experience and drive sales growth. Owned line review process for account bids, conducting risk assessments and presenting findings to senior leadership, ensuring informed decision-making and competitive market positioning. Additional Experience:Fruit of the Loom: Assistant Marketing Manager Desa Specialty Products: Senior Buyer Gulfstream Aerospace: Production Buyer Panoston: Purchasing Agent EDUCATIONMaster of Business Administration (MBA), Human Resources: Baker College Bachelor of Science (BS), Marketing: Western Kentucky University Wharton Product Management Certification: The Wharton School HONORS & AWARDSThe Home Depot Innovation Award (For launch of the LED Security Blade product) Candidate's Name EMAIL AVAILABLECES Innovation Award (For launch of the portable lantern product) |
