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Click here or scroll down to respond to this candidateCandidate's Name
Weston, FL PHONE NUMBER AVAILABLE EMAIL AVAILABLE LinkedInResults-Oriented Brand Management & Sales LeaderDynamic Brand Management and Sales Leader with over 15 years of experience driving multi-million-dollar revenue growth and market expansion. Expert in transforming brands into market leaders through strategic positioning, trade marketing, and digital innovation. Managed portfolios exceeding $60M, achieving double-digit revenue gains and significant market share increases. Bilingual in English and Spanish, with a strong track record in consumer goods and building profitable, long-term brand equity.Career HighlightsImplemented strategic marketing initiatives that drove a compound annual growth rate (CAGR) of 32% in sales from 2018 to 2023, demonstrating the ability to achieve sustained revenue growth. (SynergyLabs)Strategically managed line and country budgets, driving $12.8M in sales and exceeding growth targets by 7%.(Clarins Group)Delivered significant market share growth (24% to 30%) by strategically investing in department stores, office superstores, and prestige channels. (Newell Brands) ExpertiseBrand Building/Brand Management New Product Development Market Research/Insights Trade/Customer Programs Digital Marketing Profitability/Pricing Strategy Targeted Integrated Marketing Plans Product Sell-Through Strategies Media/Advertising Planning Creating/Managing Strategic Partnerships Product Displays and Merchandising Client Negotiation Performance Analysis P&L Accountability Forecasting Social Media & Influencer Marketing Career ProgressionSYNERGY LABS Ft. Lauderdale, FLSenior Brand Manager, August 2018 March 2024Oversaw all aspects of brand management and trade marketing for the medicated, cosmetic grooming, oral care, and pet supplements categories. Managed a portfolio of 12 brands with an emphasis on new product introduction, driving consumer demand, and building an omnichannel presence for key strategic products and brands.Led the successful rebranding of Veterinary Formula, resulting in a refreshed design, stronger shelf presence, and an 18% increase in sales, significantly enhancing brand recognition.Directed brand strategy and portfolio management, creating brand positioning guidelines and recommending consolidation, achieving a streamlined and high-performing brand ecosystem.Developed and executed marketing plans and campaigns for key clients in the pet specialty, mass, and e- commerce channels, resulting in increased brand visibility and double-digit sales.Managed internal creative teams and agencies for the creation and execution of marketing content for e- commerce, social, and digital media, driving followers growth and online engagement.Conducted comprehensive analysis of industry and consumer trends, leading to successful new product development and expansion into the pet supplements and treats categories. CLARINS GROUP Miami, FLArea Manager Export Latin America, May 2017 June 2018 Managed 6 countries in the Southern Cone Region for the Clarins Group of brands Clarins, Azzaro, and Mugler.Managed and monitored A&P spend, establishing appropriate levels of investment per country and per brand, ensuring local expenses were in line with brand priorities.Evaluated and approved marketing activities and promotions. Ensured merchandising was well implemented at the points of sale.Verified that local retail prices were correct and in line with the brands price strategy.Monitored product and marketing material inventory levels for distributors, ensuring proper stock availability and adherence to marketing calendar guidelines.DEL VALLE BRANDS Doral, FLBrand Manager, March 2014 May 2017Drove brand initiatives for Colgate, Johnson and Johnson, and Helen of Troy brands for 18 countries in the Caribbean region.Served as liaison between these Fortune 500 companies and the distributors to successfully manage and continually increase the portfolio, which exceeded $18M a year in sales.Managed marketing budgets exceeding $1.6M to successfully implement and execute consumer and trade promotions.Created marketing and promotional calendars for 18 markets, increasing brand awareness and POS visibility.Achieved 14% growth in sales for Johnson and Johnson and 4% for the Colgate portfolio in 2014 and 2015.Successfully launched a dedicated merchandising program for Colgate in key markets in the region, increasing the share of the shelf by 8%.NEWELL BRANDS Weston, FLBrand Manager, 5 yearsLed the Fine Writing Category for the Latin American region, overseeing a portfolio of three brands. Spearheaded product launches, integrated marketing plans, channel strategies, and pricing management initiatives. Collaborated with cross- functional teams to drive significant growth.Contributed to achieving a CAGR of 19% in sales for the Latam region from 2008 to 2012.Defined strategies for each market and designed marketing plans with local teams in each country.Held full P&L accountability and managed operating income, including controlling expenses and managing inventory (E&O).Associate Brand Manager, 3 yearsOversaw all aspects of brand management and trade marketing for the Coloring and Fine Writing categories for the Latin American region.Upgraded 510 doors for the fine writing brands, meeting annual objectives in 2008.Implemented a new in-store display program, including POS displays and other product exhibits for high-end products.Successfully launched new Parker products/platforms, upgrading the Parker portfolio and growing market share from 10% to 14%.Coordinated regional quantitative market research of the coloring category, leading to standardization and brand migration.Successfully rebranded the Prismacolor brand in 3 countries, standardizing the brands image, packaging design, and messaging, ensuring a consistent customer experience across all markets. EducationProfessional Designation in Marketing and Award in General Business University of California, Los Angeles (UCLA) Digital Marketing Certificate Customer Engagement, Social Media, Planning & Analytics Columbia Business School Bachelor of Arts in Communications: Corporate Communications Universidad Javeriana, Bogot, Colombia |
