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| | Click here or scroll down to respond to this candidateSkillsTechnical SkillsAdobe Creative Cloud: Photoshop,Illustrator, InDesignProcreateMicrosoft Office Suite: PowerPoint,Excel, WordWorkfrontDigital Asset Management (DAM)UX/UI Design: Figma, Sketch,PrototypingWeb Development: HTML, CSSEmail Marketing: CampaignManagement, CRMPhotography: Digital Photography,Photo EditingCreative & Design SkillsBranding & Identity Design: LogoDesign, Brand Promotion, ContentCreationIllustration: Digital and TraditionalTypography: Handlettering, TypeDesignSketching & Concept DevelopmentSilkscreen PrintingColor TheorySoft SkillsProblem SolvingTime ManagementCommunicationEducationVirginia CommonwealthUniversityDecember 2007, R ichmond, VABFA in Fine Arts C ommunicationArts (I llustration, Drawing, a nd VisualStudies)April L Kelly PHONE NUMBER AVAILABLEEMAIL AVAILABLEmustardbuffalo.comExperienceBrooks Running Co. Seattle, WA (Remote)Digital Production and Graphic Designer (Contractor via Aquent Studios) January 2021 June 2024 Spearheaded a high-impact 3-month website rebrand, working closely with internal brand marketing to ensure a cohesive and future-proof digital presence. Delivered pixel-perfect, fully responsive mockups using Sketch and Figma, elevating the user experience across all platforms. Created dynamic assets ranging from icons and motion graphics to high-converting email/CRM campaigns, social media content (Facebook, Instagram, Pinterest, Twitter), and print materials. Partnered with leading retailers (DSW, Footlocker, Zappos, Dicks Sporting Goods) to design cutting-edge Ecommerce assets, PCP/PLP/PDP deliverables, and brand style guides. Orchestrated marketing materials for large-scale events and campaigns, including the Houston Marathon, Berkshire Hathaway initiatives, and other major marathons, maximizing brand visibility. Designed interactive digital asset kits, seamlessly integrated into the companys DAM system to empower retailers. Elevated to Design Lead, where I mentored new designers, created reusable templates, and streamlined workflows for optimal creativity and efficiency. Mustard Buffalo Studio, LLC Richmond, VAOwner, Art Director, Graphic DesignerApril 2012 Present Founded and built a thriving creative studio, offering bespoke brand identity and promotional materials to a diverse portfolio of clients. Collaborated with businesses to deliver innovative web and print marketing materials, including eye- catching posters, logos, and stationery. Partnered with top PR firms on campaigns for nonprofits, healthcare organizations, real estate developments, and automotive clients, helping to amplify their brands. CarMax Richmond, VAArt Director, Graphic Designer (Contractor via Vitamin T-Aquent Talent) December 2019 March 2020 Developed a comprehensive PowerPoint theme, enhancing brand consistency across the entire marketing department. Designed and launched modern, visually cohesive employer style guides that elevated CarMaxs brand identity. Created standout visuals for the CarMax Kids Give Back initiative, used in company-wide campaigns annually. Supported the in-house creative team on various high-profile projects, delivering exceptional results across channels.S&P Global Washington, D.C.Production Designer (Contractor)March 2018 July 2018 Delivered high-quality design collateral (brochures, posters, web banners) that adhered to global brand standards and resonated with international audiences. Thrived under tight deadlines, managing high-volume projects with precision and creativity. Curated and prepared stunning visual assets, ensuring all content was optimized for print and web platforms.Terra Gypsy Richmond, VAManagerSeptember 2015 March 2017 Revitalized Terra Gypsys digital presence by managing social media and crafting engaging content that boosted follower engagement and sales. Led the website redesign, optimizing SEO and user experience, leading to an increase in traffic and conversions. Assisted with the creation of compelling in-store promotional displays and marketing materials, enhancing customer experience.RVA Magazine Richmond, VAJunior DesignerMarch 2012 January 2013 Designed visually striking posters, advertisements, and digital content that captured the attention of RVAs vibrant, creative community. Contributed to magazine layout design, bringing fresh, innovative ideas to each issue. Represented the magazine at promotional events, forging relationships with key clients and local businesses.Editorial Assistant & RVAmag.com Content ManagerMay 2011 December 2012 Managed content for RVAmag.com, contributing original ideas, editing articles, and overseeing the editorial process. Coordinated interviews, transcriptions, and research to produce captivating stories for both print and online platforms.InternJanuary 2010 April 2011 Supported the editorial and design teams, contributing to magazine content and design concepts. Conducted research and transcribed interviews for publication, ensuring accuracy and timeliness. Liaised between the magazine and local businesses, building promotional relationships and managing deliveries.Graphics Gallery Richmond, VAPrinting AssistantOctober 2008 June 2009 Freelance: July 2009 August 2010 Gained expertise in large-format printing and design, producing high-impact banners, window graphics, and packaging solutions. Played a key role in the creative process, helping to elevate the visual identity of client projects through precision and creativity. |