Candidate Information Name Available: Register for Free Title Marketing & Sales Director Target Location US-MI-Jenison Email Available with paid plan Phone Available with paid plan	20,000+ Fresh Resumes Monthly     View Phone Numbers     Receive Resume E-mail Alerts     Post Jobs Free     Link your Free Jobs Page     ... and much more Register on Jobvertise Free
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Candidate's Name
Marketing & Sales DirectorJenison, MI Street Address
EMAIL AVAILABLEPHONE NUMBER AVAILABLEDynamic marketing strategist with expertise in communications and leadership, specializing in driving business growth through comprehensive marketing solutions. Proficient in Sales, SEO, digital marketing, PR, tradeshows, and event management, with a proven track record of executing campaigns that elevate brand visibility and customer engagement. Mentored by industry leaders at Herman Miller and Amway Global Headquarters, leveraging a blend of corporate expertise and creative innovation to deliver results-oriented strategies for small to mid-sized businesses. Skilled at utilizing advanced tools and data-driven insights to optimize campaigns, maximize ROI, and achieve measurable growth outcomes.Work ExperienceMarketing Director Avid Marketing Alliance-Grand Rapids, MI September 2009 to Present Set the overall vision and strategy for the organization, including defining the mission, goals, and objectives Develop relationships and outreach strategies for B2B and B2C Press & Media Relations. Gained earned PR for our agency in 27 radio and TV interviews and 18 for clients. Provide marketing and business growth services for 160 clients which provided 859 positive reviews Grew the social media channels to over 5,000 followers Created a blog strategy for search engine optimization which set ourselves as the industry leader Increased client revenue from 5 million to 10 million in sales Increased website hits for a client per week: 1340% increase (this is not a typo!) Doubled the number of leads from 30 a day to 60 per day Educational Trainings for a client increased by 250% which set them as the industry leader Outreach events increased by 33.33% Brochures Distributed: 3900% increase (not a typo!) Fundraising for clients has raised over $175,000 Director of Chamber Relations (Contract)Wyoming Kentwood Chamber of Commerce-Wyoming, MI April 2022 to April 2023 Grew membership base by 40% and maintained relationships with members, stakeholders, and the wider community to promote the chamber's brand and mission Increased sponsorship program by 67% Created effective events, communications, PR, content, and branding Developed and managed 53 events, including networking opportunities, educational programs, and community outreach initiatives. Collaborated with the chamber's board of directors to ensure the organization's financial sustainability and growth Fundraising for the foundation which provides educational scholarships we receive $10,000 within one yearInterim Executive Director / Former Board of Directors Member Ada Business Association-Ada, MI March 2022 to August 2022 Generated $37,000 in membership dues within 3 months Developed systems and processes for managing 48 events per year Created event strategy that would encourage growth in membership and sponsorships Marketing Program Manager Public Relations Disability Advocates of Kent County, Lansing, & Muskegon-Kentwood, MIJanuary 2015 to November 2017Disability Network of Kent County, Lansing, & Muskegon Grand Rapids MI Website Hits Per Week: 1340% increase (this is not a typo!) Facebook Fans: 23.72% increase Twitter Followers: 13.54% increase Contact Database: 154.89% increase Community Engagements Per Year: 400% increase Media Hits Per Year: 816.67% increase Phone Calls Per Day: 100% increase Brochures Distributed: 3900% increase Table Events Per Year: 33.33% increase Educational Trainings Per Year: 250% increase Press Releases Per Year: 600% increase Fundraising events equaled over $30,000 within first 6 months of campaign Marketing Program Manager Herman Miller, Inc.-Zeeland, MI January 2000 to June 2009 Planned 5 large corporate sponsorships and 10 tradeshows per year with each of our ideal industries including healthcare, environmental, and ergonomics Managed a 2.5 million budget Led teams in pre-planning, product marketing, sales with local sales teams, at show marketing experiences, post show marketing and follow-up for ROI. International Promotions Amway Headquarters-Ada, MI January 1999 to January 2000 International promotions for incremental revenue for 28 countries. Extensive project management, communications, team leadership, negotiations, worked with manufacturing to create the extra products for the promotions. A full resume and testimonials can be provided. Education4 years of college in Hospitality ManagementFerris State University - Big Rapids, MISeptember 1984 to June 1988