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lesliebley450@gmail.com I https://www. lesliebley450.wixsite.com/leslie-bley-2https://LINKEDIN LINK AVAILABLEProfessional Summary: Seasoned ACD Art Director with strong concepting skills and a proven track record in producing big ideas. Adept at leading cross-functional teams and elevating creative projects.Core Competencies: Creative direction, pharma advertising, HCP experience, client collaboration, team leadership, high-concept idea generation, branding, strategic planning, digital communications, Adobe Suite, Figma.Professional ExperienceFreelanceAssociate Creative DirectorOctober 2023Present Extensive digital work, tactic ideation, and convention workCult HealthAssociate Creative DirectorJune 2022October 2023 Led creative team on high profile AbbVie brands, QULIPTA and UBRELVY Launched a chronic migraine indication for QULIPTA Produced new ideas on tight timelines and incorporated rounds of feedback ConcentricAssociate Creative DirectorDecember 2020April 2022 Launched Wegovy, a weight loss drug from Novo Nordisk Managed $13M in US and global HCP business (personal and non-personal promotion) Handled promotion of unbranded and DSA (disease state awareness) business Collaborated with cross-functional partners to create original work in print and digital mediums for various audiences Demonstrated strong conceptual abilities and storytelling skillsFreelanceAssociate Creative DirectorOctober 2018December 2020 Managed all 2020 RYBELSUS convention jobsdesigned all tactics, led internal meetings, presented to clients, and partnered with convention vendors LESLIE BLEY Developed a refined understanding of brand, category, and overall marketplace Consistently produced new ideas for a variety of tactics Managed $4M in medical education business with 4 direct reports for Medical Knowledge Group, while ensuring multiple brands with moving timelines kept their strategic and creative integrity. Also integral in bridging cross-department teams within a newly acquired sister agencySudler/SentrixGroup Art SupervisorJuly 2010September 2018 Led the digital campaign for Xtandi, a prostate cancer drug, managing a $4M budget Optimized project schedules and budget adherence through efficient coordination Revitalized established brands and advanced their market position Played a pivotal role in corporate re-branding and culture shaping Actively participated in business pitches Maintained creative consistency across print and digital platforms Managed collaborations with graphic design freelancers, photo shoots, and illustrators Developed a new creative campaign, fostering beneficial client relationshipsEducation: Rochester Institute of Technology, BFA in Medical IllustrationSuper Skills: Photoshop, Illustrator, InDesign. XD, FigmaSkills: After Effects, PowerPoint