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Click here or scroll down to respond to this candidate Candidate's Name
DIGITAL MEDIA STRATEGIST | AUTHOR | CONTENT CREATOR | INNOVATOR | DESIGNER
NYC Metro PHONE NUMBER AVAILABLE | EMAIL AVAILABLE | Candidate's Name
_____________________________________________________________________________
Visionary - Innovative- Digital Media Strategist - Entrepreneur - Author - Content Creator - Street Address + Years. - Award-Winning
Business Ventures - Media Services - Marketing Productions Business - Fashion Healthcare Retail Sectors, etc.
Versatile Media-preneur: Demonstrated success developing creative digital media content providing data-driven strategies, B2B/C/D ad
campaigns, program management, experiential brand activations for leading companies in retail, fashion, hospitality, culinary, auto sectors.
Product Design Innovations: Proven track record crafting ground-breaking brands, patented apparel and tech products (CRISSCROSS,
You GO, Beaded Baubles, 123/MAP), establishing affiliate/licensing/distribution partnerships with leading e/retailers (WMarketplace, Amazon).
Diverse Media & Creative: Combine extensive media/ad sales experience in corporate, agency, publishing contexts with content creation
expertise to deliver holistic, customer-centric media and marketing solutions that maximize client ROI.
Community Leadership: Extensive experience in advocacy and thought leader on entrepreneurship, women s health,
culinary/visual/performing arts promotions, managing multimedia platforms, program development, branding at highly visible community
events (NYC Wine/Food, City Challenge, Discover Summit Arts, Summit Wine & Food Festivals, JC Promotions, etc).
CORE COMPETENCIES (Added 2023)
Program/Project Management
IP (patents, trademarks, ISO compliance) Event & Media Productions
Content Creation & Development Contract Negotiations Management Product Development & Innovation
Strategic Leadership/Entrepreneurship Financial P&L Management Product Marketing & Management
Creative & Digital Strategy Execution B2B/B2C Advertising Campaigns Speaker, Mentor, Coach/NGO Volunteer
New Business Development Experiential Branding & Positioning Market Research/Insight Measurement
Start-Up Growth Strategy Media Sponsorship Sales SEO Marketing/Content Creations
Performance Mgmt./Budgeting/P&Ls Media / Public Relations Client Relationship Management
Regulatory product reviews (post-surgical) Integrated Marketing Campaigns Multi-Disciplinary Team Collaborations
Performance Management Regulations Digital & Social Media Marketing VR/AR Immersive Tech Member
RFP Development & Management Artificial Intelligence Certified Tools WBENC,WOSB,M/WBE,WOBC,NYWIFT
Fashion Design/Digital Immersive Design Fashion Merchandising/Marketing Fashion Sourcing/Production/Mfg.
KEY ACHIEVEMENTS
Launched a creative digital media business (Candidate's Name Media) from the ground up. Award-winning agency delivers brand activation,
content creation, digital media, writing, productions, B2B/C/D ad services across industry sectors, strategy, biz consultation. Also,
Designer/Founder of award-winning USPTO LUXE Intimate Apparel collection (CRISSCROSS Intimates). Invited to HOLLYWOOD, breast
cancer events, received hundreds of press articles and mentions since launch. Designer of garments, media campaigns, branding, phygital.
Columnist/Writer/Blogger for Business & Fashion Magazines. NYWIFT w r i t e r / LIVE events. CRISSCROSS Intimates Blog. Thousands
published articles over past decade about business, startups, entrepreneurship, fashion. Appeared on variety of Podcasts & Radio Talk Blog
Shows. Publisher of signature events: 100-10,000 persons/CXOs including LotusSphere, LotusWorld, Lotus Forum, Lotus Week (IDG).
Publisher Lotus Alliance Products Dummy Series: books, videos, CD/DVDs, magazines (PCWorld) - newsletters.
Founder/Innovator utility and design patented post-surgical/active/adaptive intimate apparel line (CRISSCROSS Intimates). Founder/
designer of jewelry line (Beaded Baubles) with Lilly Pulitzer as first retailer. Co-founder of organic spirits brand (Tattoo Tequila) award-
winning spirits with retail partnerships nationwide. Founder/designer of utility patented YouGOMobile universal mobile charger.
Designer Lotus 123/MAP factory automation app for GM US automotive mfg. plants (25K+ software licenses sold/HP minicomputers).
Producer leading brands and major culinary festivals (SWFF, NYCWFF, SOBEWF), o v e r 3 0 top celebrity chefs (D.Burke,
D.Henderiks, J.Kieffer). Conceptualized and produced pioneering, week-long destination festival for the arts (Discover Summit Arts) that
featured visual, performing, culinary, and healing artists. Innovated all program management, sponsorship sales, media/client relations,
marketing, branding, ad campaigns, web/marketing content design and development award-wining programs!
Managed $40M interactive & cable TV ad sales for 80+ local cable affiliate networks at Comcast Spotlight, multi sales teams/ofcs NYDMA.
PROFESSIONAL EXPERIENCE
Founder/CEO | Candidate's Name Media, LLC - New York/New Jersey 2011 to Present
Founder/CEO at Candidate's Name Media, a creative media services agency offering business consulting, media and marketing strategy to
diverse businesses. Responsibilities large-scale account management, client engagement, program development/management, business
development, digital media strategy, integrated marketing campaigns, branding, fashion design, sourcing production, sales, distribution channels,
media sponsorships. Certifications and experience across AI, digital media, social media, cable TV, radio, print, outdoor, online, web marketing, ad
campaigns, brand content/creative development, media relations/PR, event productions.
Executed high-impact integrated marketing campaigns to grow revenue.
Manage large-scale projects and account program management
Create and drive publicity, social media campaigns, digital marketing, media and PR
Author self-published 5 titles sold on Amazon Kindle in e-book and paperback.
Writer Contributing writer/blogger/columnist for leading business, entrepreneur and fashion magazines.
Podcast & Radio Talk Show guest host discussing startups, business ventures, inspiration, fashion, design, tech innovation.
Board member/Trustee at 3 companies: Susan G. Komen, Exec Ranks, Historical Society of Summit.
Produced and drove sponsorship sales, media relations, marketing, branding, ad campaigns, web/marketing content for major culinary and
wine and food festivals including SWFF, NYCWFF, SOBEWFF, Aspen Food and Wine Classic, Famous FOOD Fests. Also, sponsorships with
Multi-City Challenge Obstacle Race tours. Collaborations with leading celebrity/private chefs. Produced over 50 Chef TV videos and other
PSAs.
Produced overall program, media, marketing, branding, sponsors, community promotion for Discover Summit Arts
Festival, a pioneering, week-long destination for the arts featuring visual, performing, culinary, and healing artists with 3000 attendees/50
sponsors.
Produced/co-produced 3 web TV series (Taste for Design, Java with Jean, and Cursed), with oversight of all sponsorship media sales, PR,
marketing, network pitches, and product placement.
Founder/Designer of YouGO Mobile, a utility patented universal micro-sized mobile/pocket charger for people on the go, compatible with most
USB/C devices 2016. Seeking distribution partners, investors to procure IP.
Founder/Designer at CRISSCROSS Intimates, a post-surgical, adaptive and active wear/sports bra fashion line with undergarments for women and men. Designs
are colorful, contemporary compression styles include award-winning Nina Bra, Christina Bra, briefs, thongs, Men s vests and more. Crisscross designs are USPTO ground-
breaking intimate apparel establishing strong market presence and brand reputation, awarded HOLLYWOOD recognition, e-commerce channel launch
2017, affiliate and licensing partnerships. Seeking angel investors, partners, collaborators.
Experience in Bra design, construction, bra fit and certifications, compression and bonding fabrication, sizing, patterns, grading, sourcing,
production, manufacturing, partnerships.
Phygital immersive design of the Nina Bra has been launched early 2024 for virtual try-ons testing AI use in the market for Bra fit/sales.
USPTO styles include mastectomy bras, reconstructive bra, pocket bra, sports bra, active wear bra, briefs, thongs, men s vests and shapewear.
Other samples produced but not yet in production include, not limited to, are medical scrubs, hospital gowns, other sports bras, camisoles, more.
Local Ad Sales Manager NYDMA/Eastern Division | Comcast Spotlight, Bloomfield & Princeton, NJ 2004 to 2011
Drove $40M in interactive & cable TV ad sales for 80+ local cable affiliate networks. Devised and implemented targeted business development
and client engagement strategies to maximize multimedia ad sales across northern and western NJ.
Cultivated robust relationships with clients and agencies, including Giovatto, Magna, JS Blade, Zimmerman, SPA Advertising, BMW, DCH National,
Rte 22 Auto Group, Atlantic Healthcare, Summit Health, 6th Ave Electronics, Kean University, Eastwick Colleges, Meadowlands Chamber.
ADDITIONAL EXPERIENCE
Founder, CEO & Designer Beaded Baubles, LLC, New Providence, NJ
Director of Business Development Jack Morton Worldwide, New York, NY
VP of Northeast Sales & Associate Publisher Ziff Davis, Inc., New York, NY | Medford, MA
Account Director Channel Sales Group CMP Digital Media, Waltham, MA
Regional Ad Sales Manager Cahners Publishing Company (now Reed Business), Newton, MA
VP of Sales & Publisher Lotus Publishing Corp. (now International Data Group), Cambridge, MA
National Accounts Sales Manager Lotus Development Corp. (now IBM), Cambridge, MA | Southfield, MI
Commercial Sales Rep Hewlett-Packard (now Digital), Novi, MI
Sales Trainer Wang Labs, Southfield, MI
EDUCATION & CERTIFICATIONS
Columbia University Dept of Breast Physicians & Surgeons (40 credits YTD)
Executive Leadership Board (20 credits YTD) & Anita Breast Care Management (16 credits YTD)
Bachelor of Science (BS), Communications & Business Administration Walsh College, Troy, MI
Associate of Science (AS), Computer Science Macomb Community College, Warren, MI
2024/2023 Mia Mission Impact Academy AI Artificial Intelligence Certifications
2023 IHub AI Spatial Computing Certifications
2022 WBENC Women Business Enterprise National Certification
2022 WOSB Women Owned Small Business Certification
2022 M/WBE Minority Women Business Enterprise
2022 UCEDC/PTAC/APEX Local, State, Federal State Small Business Certifications
2022 & 2018 Hootsuite Platform & Social Media Marketing Certificates
2021 Digital Media Certifications
2015 2019 Columbia University Dept of Breast Physicians & Surgeons 40+ credits Medical Education Certifications
2018 -- Anita Breast Care Management Certified Bra Fitter
2017 American Board of Accredited Certifications ABAC ISO x4 CRISSCROSS Intimates Brand Certifications
2011 2016 Executive Ranks Board Education Leadership Certifications 20+ credits earned to-date
2010 - SGK Susan G. Komen Speaker Certifications
2009 VGM Group Essentially Women Breast Cancer Certifications
HONORS/AWARDS
2023 Health2.0 Leadership Award Crisscross Intimates
2023 Corporate Vision Creative Media Innovator Awards
2022 Media Innovation Award - Best LUX & Hospitality Ad Services NYC Award
2023 - Spring Writers Book Fair Nominee Awards for LIVE Your Dreams
2022 - LUX Lifestyle Awards Magazine: Style & Apparel Awards for Crisscross Intimates
2022 - Media Innovator Award: Best Luxury & Hospitality Advertising Services Co. NY
2022 - WBENC, WOSB, M/WBE Certifications
2022 - Hootsuite Digital Platform Certification
2021 - Digital Media Champion awarded by Digital Ad Briefs
2021/2022 - LJIFFF Fashion/Film Award Participant
2020 - WOBC Woman of the Year Award
2018 - WeWork Creators Innovation Award Nominee
2017 - ISO x4 CRISSCROSS Intimates Brand Awards
2014 Woman Owned Business Member of the Year
2010 ASPS Society of Plastic Surgeons Patients of Courage Award
2008-2009 FUZE Beverages Hero of Hope Award
2007-2011 SGK Susan G. Komen various Leadership & Volunteer Awards
2005-2010 -Comcast Spotlight Leadership/Sales Management Team Awards
1989-1992 Lotus Development (IBM) Achiever s Club/Presidents Awards
1985 HP Rookie of the Year Award (top national multi-million-dollar sales)
BOARD & PROFESSIONAL AFFILIATIONS
Current Memberships: MIA, NY/UC-UDC, VRARA, WBENC, WOSB, M/WBE, NYWIFT, WE Women Enterprise USPTO Group, Council of Fashion
Designers of America (CFDA), Society of Physician Entrepreneurs (SoPE) NY Chapter, Inventors Association of Manhattan, Fashion Business Institute
(FBI) LA, Women-Owned Business Club (WOBC), Women2Women, Women Owned Business Enterprise, Network Business Association NJ, NJ
Leadership Exchange, many others.
Former Memberships:
Designer/Member (2015 - 2020) The UnderFashionClub NYC
Founding Member (2013 to 2019) 6Figures & MasterMinds - NYC
Member (2012 to 2019) Believe, Inspire & Grow (B.I.G)
Platinum Member & NJ Leader (2011 to 2016) Ladies Who Launch
PR Board Chair/Member (2012 to 2014) Fortnightly Club of Summit
Board of Trustees (2008 to 2011) and Member (2007 to 2019) Susan G.Komen: North & Central Jersey Affiliates (SGK)
Member/Panel Speaker (2013-2016) Women s Leadership Exchange (WLE/LEXCI)
PATENTS
US 13/952,124 (Post-Surgical Undergarments)
US 29/444,783 (Hospital Gowns)
US 29/443,448 (Medical Scrubs)
US 15/191,276 (Universal Mobile Devices)
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