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Click here or scroll down to respond to this candidate Candidate's Name
Digital Marketing Specialist
Seattle, WA | +1 (Street Address ) 637-9926 | EMAIL AVAILABLE |https://bit.ly/linkedin-nagashree-agara-
gopalakrishna
SUMMARY
Results-driven digital marketer with 4 years of experience and a professional certificate from Northwestern
University's Kellogg School of Management. Experienced in Google Ads, SEO, social media, brand storytelling,
and marketing automation. Proven track record of optimizing campaigns across diverse platforms for maximum
reach, engagement, and conversion while building brand loyalty.
SKILLS
Marketing Concepts: SEO, SEM, Paid Search, Content Marketing, Email Marketing, Remarketing and
Retargeting, Agile Marketing, Pay Per Click (PPC), Social Media Marketing (Organic & Paid), Marketing
Automation and AI in Marketing.
Tools & Platforms: Google Ads, Semrush Toolkit, Google Analytics, Mail Chimp, Keyword Planner, Facebook,
Google Tag Manager, The Trade Desk(TTD), Tableau, Google Data Studio, Google Display & Video 360, JIRA,
Amazon DSP, Microsoft Excel, Google DCM, Google DFP, Microsoft PowerPoint.
Techniques: Ethnographic Research, Infographic Creation, Customer Acquisition Funnel, Buyer Personas,
Value Proposition and Positioning, Inductive and Deductive Research, The Customer Journey and Content
Strategy, Brand Storytelling.
EDUCATION
Professional Certificate in Digital Marketing | Mar 2024 - Sep 2024
Northwestern University - Kellogg School of Management
Bachelor of Engineering in Computer Science | Sep 2012 - Aug 2016
Visvesvaraya Technological University
CERTIFICATIONS
Semrush SEO Toolkit, 2024
Google Ads Search Skill shop, 2024
Google Analytics Skill Shop, 2024
Hubspot Content Marekting, 2024
Hubspot Social Media, 2024
Google DCM and Google Display&Video 360, 2021
WORK EXPERIENCE
Digital Media Specialist, GALE Partners LLC, Bengaluru, India | March 2020 November 2021
Managed diverse priority accounts ($80,000-$100,000 per campaign) across industries, implementing SEO
strategies to boost organic traffic by 40% and elevate search rankings by 15 positions.
Utilized tools like Tableau, Google Tag Manager, DCM, and Display & Video 360 for data visualization and
reporting, achieving a 15% increase in KPI goals.
Launched and optimized social media campaigns on platforms like Facebook/Meta, using A/B testing to
drive a 15% increase in brand awareness and user engagement.
Client Service Analyst, Theorem, Mysore, India | July 2017 October 2019
Handled HTML and JavaScript tags and Excel reporting for campaign performance.
Managed placement creation and ad trafficking with Google DFP, ensuring compliance via rigorous testing.
Created process documents and trained colleagues in campaign management best practices.
PROJECT - 360 WELLNESS | HTTPS://BIT.LY/360WELLNESSPRESENTATION
Developed a comprehensive digital marketing plan for the 360 Wellness platform covering aspects such as persona
development, marketing funnel optimization, brand value proposition, customer journey mapping, content strategy,
digital channel utilization, budgeting, and metrics monitoring to enhance user engagement and retention.
Utilized tools such as Google Analytics for data insights, Canva for content creation, Mail Chimp for email marketing,
Karooya for creating Google Ads, Lucidchart for customer journey mapping, and MS PowerPoint for presentations.
AWARDS/ACTIVITIES
Received the Trafficker Of The Month and Flawless Flock awards from Theorem for outstanding
performance, and Recognition from GALE for exceptional weekend support in launching a high-priority
account.
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