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Dynamic and results-driven communications and media leader with experience delivering high-impact internal and external messaging for Fortune 500 and startup companies. Recognized for strong stakeholder management, leadership, and cross-functional collaboration in crafting compelling content and strategic initiatives.Sept Street Address -CurrentBlavity Inc.Associate Vice President, Consumer MediaDirected communications and marketing for a department across editorial, corporate affairs, and social including launching a comprehensive planning calendar with streamlined workflows Redesigned external newsletter program, boosting readership by Street Address % and establishing a consistent brand voice across all employee communication channelsLed communications strategy overhaul, streamlining procurement of freelance writers and reducing content production costs by Street Address % while improving quality metrics Drafted articles and press releases around tech, travel, and business for websites and email subscribers Conducted major influencer marketing campaigns including those for Fortune 500 partners and ideated social videos that incorporated AI each project delivered on time and within budget Served as a spokesperson for media interviews to highlight the companys expansion into e-commerceNov 2014 - Sept 2022Travel + Leisure Co.Global Content DirectorOrchestrated comprehensive media policy plans for C-suite executives with a 30% uptick in positive media coverage about vacation rentals YOYImplemented crisis management protocols involving customers, effectively mitigating reputation risks and maintaining stakeholder confidence during sensitive SEC issues Created talking points and presentations for executives during internal town halls and industry conferences Used analytical tools to monitor performance metrics that identified hospitality trends and led to a 15% increase in targeted bookings MOMJune 2012- Nov 2014Wyndham DestinationsCorporate Communications ManagerManaged the creation of brand identity and narrative guidelines, ensuring consistent messaging across four global hospitality markets and reducing inconsistenciesEditor-in-Chief who reimagined online newsroom, employee editorial and communications including newsletters that incorporated gamification such as polls and videos that delivered 60% spike in open rates Helped launch the companys corporate social responsibility initiative, improving brand sentiment by 40% and attracted socially conscious consumers in less than a yearJanuary 2005 - June 2012NBC AugustaExecutive ProducerRealigned evening newscasts to include multi-layer online coverage with live shots and studio interviews, which boosted the networks online engagement by 35% in six months Produced special projects like state and local government policies, Masters Golf Tournament, and a childrens-based telethonOrganized coverage of special programming which earned an Associated Press Award as well as regional Emmy nominations for excellence in journalism