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Candidate's Name
DIGITAL MARKETING EXECUTIVECONTACT PROFILEPHONE NUMBER AVAILABLEEMAIL AVAILABLEVersatile and commercially focused sales and marketing professional with extensive experience in digital marketing, account management, and business-to-business sales. Proven success in developing and executing strategic marketing plans across various digital platforms, including OTT, CTV, display, and native marketing, with a keen ability to report on campaign performance to ensure client satisfaction. Known for driving successful campaigns for high- profile clients such as Amazon and Walmart. Demonstrates refined interpersonal skills, a service-oriented mindset, and a track record of exceeding goals and delivering tangible results for small, medium, and large businesses. Strong experience in utilizing tools like Salesforce, SEM, and SEO to generate leads and grow customer bases. Recognized for leadership and performance with multiple Presidents Club awards.SKILLS EXPERIENCEo Digital Marketing Strategyo SEO & SEM Optimizationo Paid Media Campaigns(OTT, CTV, Display, Native)o Data-Driven Marketing &Analysiso Account Management &Client Relationso Brand Development &Positioningo Market Research &Competitive Analysiso Email Marketing &Automationo CRM & SalesforceExpertiseo Lead Generation &Conversion Optimizationo Website Development &UX Improvemento Cross PlatformAdvertisingNexstar Media Group: Digital Marketing Strategist National Accounts Oct. 2022 Feb. 2024Collaborating with national sellers, I develop and implement strategic digital marketing plans, leveraging products such as OTT/CTV, display ads, native marketing, and pre-roll content. I oversee campaign reporting and ensure seamless delivery and optimal performance for our clients. My expertise has driven the success of high-impact campaigns for prominent brands like Amazon, Whataburger, KUIU, and others.Hearst Media Group/LocalEdgeMar. 2021 Oct. 2022In this role, I collaborated with small, medium, and large businesses to design and implement tailored digital marketing strategies. My primary focus is conducting thorough needs analyses to identify gaps in clients marketing programs, then developing and executing digital solutions to bridge those gaps. I bring extensive experience across all digital platforms, including SEO, SEM, website development, email marketing, display ads, YouTube ads, OTT TV, and reputation management (reviews). A deep understanding of customer marketing needs is central to my approach. I provide strategic solutions, ongoing support, and continuous follow-up to ensure long- o Public Relations &Reputation Managemento Project Management &Strategic Planningo KPI Tracking &Performance Reportingo CRM toolsterm success. Throughout my career, I have honed the ability to balance intuitive marketing with data-driven consultancy, positioning myself to support both commercial growth and enhance B2B sales. I am also a proficient user of Salesforce, leveraging it to measure KPIs and drive lead generation. In my first year, I achieved 125% of my target and was honored with the Presidents Club Award. RTN Shopper Local: Account ExecutiveFeb. 2020 Mar. 2021After spending six years abroad, I returned to the U.S. workforce at the onset of the COVID-19 pandemic. In this role, I worked with small to medium-sized businesses, selling in-store marketing solutions in the form of branded ads, offers, and coupons directly printed on register tape receipts at Dollar General and Harris Teeter stores. My responsibilities involved making 60-75 daily phone calls to self- generate leads, schedule appointments, and close sales. I consistently achieved and exceeded sales goals, averaging 2-3 new sales each week. Additionally, I ensured customer satisfaction through follow-up calls to confirm the proper installation of register tape and conducted quarterly check-ins to maintain relationships. Results Marketing: Digital Marketing ConsultantJan. 2014 Apr. 2018In this role, I had the opportunity to work with businesses of all sizes, helping them achieve their digital and traditional media goals. I independently operated Results Marketing, engaging directly with business owners to secure new clients. By identifying their specific needs, I developed and implemented marketing solutions that consistently met or exceeded expectations. I effectively managed social media platforms, driving significant growth in followers and sales. I also spearheaded inbound marketing campaigns using SEO, SEM, SMO, and display advertising to enhance client visibility and engagement. My expertise lies in developing and executing tailored marketing strategies to help clients reach affluent consumers and business executives across multiple platforms. I consistently achieved online sales targets by creating comprehensive marketing programs, engaging content, and targeted messaging that drove consumers to client websites.Dex Media: Integrated Marketing ConsultantFeb. 2012 Mar. 2014In my role with Dex Media, I collaborated with businesses and key stakeholders to design and implement innovative online marketing solutions. As a key account manager, I was responsible for promoting a diverse product portfolio, driving B2B sales, and cultivating new customer relationships. Understanding customer needs was critical to my success in providing tailored marketing strategies. I supported clients through SEO, SEM, and banner advertising while offering continuous follow-up and assurance to maximize customer satisfaction. I balanced intuitive marketing approaches with data- driven consultancy, enabling both commercial growth and the EDUCATIONUniversity of North CarolinaWilmington1992 - 1996BA in CommunicationsCoastal Carolina CommunityCollege2001 - 2003Surgical Technology Degreeexpansion of B2B sales. This position significantly contributed to my professional development, enhancing my marketing and digital skills. I was recognized as the number one consultant across the Eastern U.S. region, a distinction earned company wide. My achievements in this role advanced my business acumen and increased my commercial awareness, fueling my desire to continue growing as a marketing professional.Schilsky Chiropractic Centre: Marketing Director & Public Relations ManagerAug. 2010 Feb. 2012In this role, I led the design and execution of comprehensive marketing campaigns, targeting specific markets to grow the customer base and enhance the clinics visibility. I collaborated closely with senior leadership to incorporate key business characteristics into a cohesive marketing strategy, increasing brand awareness and promoting a positive public image. Key responsibilities included creating all media content, such as imagery and keyword optimization, managing website content, and developing engaging copy for various platforms. Additionally, I oversaw and validated advertising efforts across billboards, radio, and television, while reinvigorating the clinics online presence. |
