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Click here or scroll down to respond to this candidateCandidate's Name
EducationCUNY Baruch College - Zicklin School of Business June Street Address - Dec. 2021 Bachelor of Business in Digital Marketing - Marketing Management 3.8/4.0 GPA Nassau Community College - Associates in Business Administration 2017-2019 Employment:Social Media Agency OperatorOwner, Founder Laup Social - https://laupsocial.org/ Dec Street Address - 2024 Built and maintained relationships with over Street Address businesses across Long Island and New York City, providing tailored social media marketing strategies to help clients grow their customer base and increase revenue. Developed and executed data-driven marketing campaigns, leading to significant growth in client engagement and sales, including doubling monthly bookings for The Gentlemen Barbershop and generating $150,000 in business for Five Star Painting. Led a 10-person team, successfully managing high-pressure projects that resulted in measurable client success across industries, including service-based, B2B and B2C businesses. Trained business owners on strategic content creation, focusing on educating them about data analytics and the importance of tracking campaign effectiveness to drive sustained growth. Conducted in-depth market analysis to identify new business opportunities, resulting in increased client acquisition and overall satisfaction, demonstrated by 19+ five-star reviews and repeat business. Delivered tailored solutions for each client, including paid social media campaigns, web design, and video production, ensuring that strategies aligned with their business objectives and industry trends. Social Media & Marketing Manager for 2 Brands (E-Commerce) Jan. 2023 - Dec. 2023 Ultra Bright Lightz - ultrabrightlightz.com & pugboxes.com Spearheaded business development initiatives by creating and managing 250 pieces of content monthly, targeting a combined audience of over 250,000 followers, driving customer engagement, and increasing lead generation. Contributed to the growth of $21 million in revenue by leading creative direction on $3 million paid social campaigns, optimizing performance through real-time analytics and strategic adjustments. Collaborated cross-functionally to analyze performance metrics, including ROI, conversion rates, CTR, and ROAS, ensuring alignment with overall business objectives. Built and maintained long-term relationships with key stakeholders to ensure content and promotional strategies adhered to brand standards, improving product visibility and sales. Identified and capitalized on new growth opportunities through market analysis, consistently exceeding campaign goals. Managed three ad accounts on Meta, TikTok, and Google Ads for Pugboxes.com, growing a six-figure follower base and driving new business development through innovative marketing strategies. Created and managed an influencer marketing program for Pugboxes.com, overseeing affiliate and social media campaigns that significantly increased brand awareness and customer acquisition. Led content creation and channel management for Pugboxes.com's new Instagram and TikTok strategies, generating organic growth and driving engagement in competitive markets. Analyzed Pugboxes.com's campaign performance data to refine strategies and optimize future executions, ensuring all initiatives were aligned with KPIs and business development goals. Provided ongoing competitor analysis and market research for Pugboxes.com, identifying emerging trends and enabling timely adjustments to marketing strategies.Social Media Department CoordinatorActive Web Group/Digital Marketing Agency, Jan 2022 - Dec 2022 Managed a cross-functional team to deliver over 100 pieces of social media content monthly, driving engagement and supporting business development goals for clients. Analyzed and reported on KPI-driven performance metrics for both paid and organic campaigns, optimizing for conversion and lead generation across various platforms. Planned and executed paid social media campaigns, leveraging bid strategies and performance analytics to improve overall campaign ROI. Developed and implemented influencer marketing strategies, fostering new business opportunities for clients. Led weekly department meetings to discuss campaign performance, ensuring continuous improvement in social media marketing strategies.Consultant Work:Splashes of Hope Volunteer Social Media Advisor for non-profit Sept. 2023 - Present Weekly consulting on social media strategy both paid and organic. Aimed to gain new sponsors and volunteers for Splashes of Hope. Volunteer: Firefighter North Bellmore Fire Department, November 2020-March 2023 Led training and on-scene strategies for fire suppression, search and rescue, and emergency medical services. CPR and NYS Firefighter-1 certification.Platform Focuses: Meta (Paid & Organic), LinkedIn, TikTok, YouTube, Snapchat, Shopify - ECommerce, Go High Level - Pipeline Marketing CRM software, Google Ads, Google Analytics, Genius Monkey, Google Search Console, Asana |
