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D I G I T A L / S O C I A L M E D I A M A R K E T I N GPHONE NUMBER AVAILABLE PROFILEEMAIL AVAILABLE I am seeking a position where I can leverage my experience and education2800 Riverview Road Apt 1131 in digital marketing to drive sales, attract followers, spread brandBirmingham, AL 35242 awareness, and deliver relevant content and messaging. I am specificallyhttps://clcoffey19.wixsite.com/Candidate's Name hoping to support digital & social media marketing and/or eventcoordination. As a new team member, I will utilize my energetic attitudeLINKEDIN LINK AVAILABLEand instructional ability to help contribute to your organization.SKILLS EXPERIENCESales through Digital Marketing Klayvio MARKETING MANAGERMarketing Strategy CapCut ProFit Five Meals 2024-PRESENTCustomer Service Teamwork Develop, create, and manage multi-channel marketing campaigns from inception to completion, ensuring alignmentContent Creation monday.com with brand strategy and achieving targeted results.Event Planning/Coordinating Develop and author comprehensive marketing briefs for all campaigns, aligning strategy, goals, and creative directionto drive successful execution.Social Media PlatformsCreate engaging and brand-consistent content across Facebook, Instagram, LinkedIn, Google My Business (GMB),Organizationand TikTok profiles.Management Maintain and optimized all social media profiles, ensuring consistent growth and engagement.Photo and Video Editing In the first 6 months, grew the Instagram following by 3.5%, leveraging targeted content strategies, engagementtactics, and data-driven insights.Adobe Premiere ProIn first 6 months of employment, brought in 4% of the total revenue.Happy TextingDevelop and schedule targeted email marketing campaigns to drive customer engagement and retention.Canva Develop and schedule SMS marketing strategies to increase customer reach and conversion rates.Social Pilot Create and post timely push notifications via mobile app to keep users informed and engaged.Manage and optimize Google and Meta ad campaigns, including implementing Google Tag for accurate conversionGoogle Analyticstracking and performance analysis.SMS and Email MarketingManage accounts for current clients, providing exceptional service and ensuring client satisfaction.HubSpot Acquire new accounts within target markets through strategic outreach and relationship building, contributing toAccount Management company growth.Plan, schedule and manage all aspects of events that align with the brand to spread brand awareness and acquireGoogle & Social Adsnew customers.Word Press ManagementSOCIAL MEDIA MANAGERAgency Media Solutions 2023-2024EDUCATION Developed and curated engaging content three times a week for State Farm Insurance Agents on Facebook, Instagram, LinkedIn,and Google Business Pages.Developed and curated engaging content for the company across Facebook, Instagram, LinkedIn, Google Business Page, and TikTok.MASTERS OF DIGITAL Created and edited written, video, and photo content for the company.MARKETING Utilized Meta Business Suite and Social Pilot for scheduling posts and reels.Continuously monitored trending topics, emerging social media features like reels, and industry-relevant content for both agent-West Virginia University specific and company-wide content, ensuring ongoing relevance and engagement for our online presence.Actively contributed to the growth of a startup company by implementing strategic initiatives and specific processes, driving2020 - 2022 impactful outcomes in various areas of the business.MARKETING MANAGERBACHELORS OF SCIENCE Nothing but Noodles 2020-2023Digital Marketing ActivitiesBirmingham-Southern College Created valuable content daily for social media and maintained all platforms.Developed custom content specifically for wedding catering services.2015 - 2019 Utilized Meta Business Suite for scheduling posts and ads.Created campaigns (i.e. new dishes, new dessert, game day catering, & other events)Sales ActivitiesMISC Increased EOY sales by 40%, Social Media Presence by 804% Catering/Special Orders by 70%2022 brought in 20% of total revenue.SMALL GROUP LEADER Drove sales by partnering with local schools, organizations, & teams for spirit night events, coordinating vendors (onsite selling ofChurch of the Highlands 2021-Presentdishes) with local businesses, and developing relationships with local sales reps to support their lunches.WEDDING COORDINATOR (PART TIME) Developed a network of business partners to drive renewal catering sales.Events Made Real 2023-Present Regularly collected, monitored & reported overall sales, catering & special event numbers. |