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CAREER SUMMARY Senior Data Strategy & Business Intelligence leader with 20+ years of experience focused on digital strategy, growth-focused team management, and advanced financial acumen to drive multimillion-dollar cost savings while influencing innovative solutions. Oversaw all analytics needs for AT&T.com including dashboard development, publishing of results, deep dive analysis, forecasting, delivering ongoing executive insights on customer service, support, sales trends, and overall performance analysis. Analyzed, synthesized, and communicated monthly results to the AT&T CEO reporting team and Digital Leadership, evaluating the effectiveness of the Digital First strategy in steering customer contacts towards digital channels, contributing to $1.7B in cost savings. In collaboration with key stakeholders, developed the data & analytics roadmap to advance data-driven experiences and expand data democratization by implementing Adobe Analytics, introducing data governance standards, defining tagging standards for 200+ new product experiences launching annually, and introducing Tableau, Power BI dashboards, and Alteryx. Collaborated with the VP of Digital Channels to lead a crowdsourced initiative, uncovering$46M in cost savings through data-driven analysis and presenting recommendations to improve operational efficiency and value creation. Forged strategic partnerships across the business and Finance to pinpoint and capitalize on revenue enhancement and churn reduction opportunities through refined targeting processes, achieving an estimated value impact of approximately $3.4M to $7M. Spearheaded DialMyApp's US launch, from B2B lead generation to AI-driven experiences, targeting a +$250M market. Developed a sales pipeline with Bank of America, Verizon, Comcast, and others, projecting $250K-$2.5M revenue within 12 months. PROFESSIONAL WORK EXPERIENCEDECISION CULTURE  ATLANTA, GABusiness Owner, Head of Decision Culture USA & Business Development Consultant 2018  Current Spearheaded DialMyApp's US launch, overseeing comprehensive functions from B2B lead generation to developing AI-driven innovative experiences, targeting a $250M market opportunity. Built partnerships and relationships with Nextiva, 66Degrees, Google, AT&T, Verizon and Comcast and other key brands, enhancing the companys brand presence and market coverage while building a sales pipeline projecting $250K-$2.5M in the next 12 months. Worked with the development team to deliver visual IVR CX menus that translate traditional contact center calls into digital journeys, including conversation chat experiences powered by Google CCAI. Managed a successful 1-year pilot with an IHG property, delivered reporting and insights, achieving 105% digital engagement and generating $6K in incremental monthly revenue for the property. Contributed to Decision Culture India's success, generating over $1M in annual recurring revenue through strategic account management and talent sourcing with AT&T and Home Depot. AT&T  ATLANTA, GADirector, Business & Consumer Digital Analytics & Reporting 2013  2018 Led, managed, and mentored organization responsible (70+ resources), for delivering all daily, weekly, and monthly KPI performance results for the Digital organization contributing to 6+ promotions/contractor-conversions and overall low turnover. Analyzed, synthesized, and shared monthly results to the AT&T CEO reporting team and the Digital Leadership team, measuring the effectiveness of the Digital First strategy with the goal to be 80% digital by 2020. The reporting tracked customer-initiated contacts across Digital & non-Digital channels and measured the shift from Digital to non-Digital channels at a macro level down to the lowest subcategory within sales service and support. The results were used to publicly communicate performance & progress of AT&Ts digital transformation journey, leveraged over data 200 sources and measured over $1.7B in cost savings. Spearheaded implementation of Adobe Analytics across AT&T Digital Channels, enhancing digital insight consumption by 10%-30%. Kristina JensenPHONE NUMBER AVAILABLE A t l a n t a, G A k o f d e n m a r k @ g m a i l . c o m h t t p s : / / w w w . l i n k e d i n . c o m / i n / k r i s t i n a - j e n s e n - 1 7 7 a 2 5 4 /Strategic Data-Driven LeadershipAdvanced Analytics & Data ScienceStrategic PlanningOperational ExecutionChange ManagementCulture TransformationInnovative SolutionsCross-Functional CollaborationTalent MentoringDigital TransformationProblem ResolutionData-Driven Decision MakingExecutive ReportingCustomer EngagementRevenue GrowthTeam EmpowermentC-Level CommunicationMarket OptimizationInfrastructure DevelopmentLanguages: Danish/Swedish/EnglishMarketing Optimization Patent #7729942CORE COMPETENCIES In collaboration with key stakeholders, developed the data & analytics roadmap to advance data driven experiences and expand data democratization by implementing Adobe Analytics, introducing data governance standards, defining tagging standards for 200+ new digital experiences launching annually (ensuring GDPR compliance), introducing Tableau, Power BI dashboards, and Alteryx. Supported the digital AB testing and experience optimization team with reporting, aiding in experiment design, and defining tagging standards to support execution of the tests. Examples include testing of navigation for Business customers and revenue performance based on different content strategies, offer placement, etc. In a strategic collaboration with the VP of Digital Channels, led a pivotal initiative to foster a data-driven culture, uncovering $46M in cost savings through in-depth analysis, and presented impactful recommendations to AT&T Business Digital leaders, driving significant enhancements in operational efficiency and value creation. COX COMMUNICATIONS  ATLANTA, GADirector Finance / Director Business Operations Analytics & Optimization 2013 Led enterprise-wide customer lifetime value project at CCI, focused on driving 15% improvement in customer retention through optimized discounting strategies and campaign initiatives. Forged strategic partnerships across the business to identify and capitalize on revenue enhancement and churn reduction opportunities through refined targeting processes, achieving an estimated value impact of approximately $3.4M to $7M. Provided monthly updates to the CMO and steering committee for the CLTV project, while also cultivating relationships with leaders across business units to align support with their needs, significantly enhancing strategic decision-making and leading to rapid inclusion in a leadership program at COX within just 3 months of joining. AT&T  ATLANTA, GAAssociate Director  Digital Channel 2010  2013 Developed a scalable offshore analytics model, cutting delivery cycles by 15%-25%, freeing up 20% of onsite resources, and enabling the focus shift towards establishing a data science practice. Led analytics and reporting for significant events like the iPhone and iPad launches, Black Friday, and Cyber Monday, providing key insights, identifying issues, and making strategic recommendations. Managed and developed a 12-member team dedicated to delivering analytics solutions to the digital channel, involving talent acquisition, work prioritization, and fostering personal development. Leveraged data science to transform consumer journey analysis into customer-centric model, achieving 8% reduction in wireless churn and 12% increase in autopay and e-bill adoption. Distinguished as 1 of 48 professionals out of the entire global management personnel for AT&T's prestigious Accelerated Development Program, ultimately delivering a high-impact project presentation to the CEO and C-suite. ADDITIONAL EXPERIENCE:AT&T BELLSOUTH  ATLANTA, GASenior Analyst  Marketing & Data Warehouse / Various Positions Directed 'Transactional Customer Satisfaction' surveys, enhancing First Call Resolution by up to 21% through monthly analysis and strategic recommendations to senior management. Innovated a Net Present Value (NPV) campaign targeting optimization that increased revenue and reduced churn by 10%, earning a patent for the framework. Collaborated with the BellSouth U-verse network team on an analytics-driven strategy for network expansion, incorporating customer purchase likelihood, churn propensity, and demographic data to guide deployment decisions. Contributed to the development of the Fast Access Data Mart, translating business needs into technical specifications, creating dashboards, and participating in data modeling efforts. EDUCATION & PROFESSIONAL DEVELOPMENTGeorgia State University (Atlanta, GA)  BBA, Decision Sciences (cum laude) TAG FinTech Steering Committee Member  Contributor of 2023 Atlanta FinTech Eco System Report. TECHNICAL PROFICIENCIESDialMyApp Technology PowerBI Adobe Experience Manager Adobe Analytics Alteryx Tableau Jira SAS BASE/EG UNICA Campaign Management SQL Assistant Business Objects Experian Web MarketSwitch Microsoft Access MicroStrategy Agent/MicroStrategy Web BRIO OLAP Figma Design Google Cloud Looker Google Analytics