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Title Business Analyst Digital Marketing
Target Location US-IL-Chicago
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Business AnalystLocation: IL Email: EMAIL AVAILABLE Phone: PHONE NUMBER AVAILABLE LinkedIn Professional SummaryAbove 3+ years of hands-on experience in Business Analysis and Requirements gathering, adept at working with various Software Development Life Cycle (SDLC) methodologies including Waterfall and Agile (Scrum).Proficiently collaborated with Business Owners, Business Users, and senior stakeholders to elicit requirements using techniques such as Joint Application Development (JAD) sessions, Interview sessions, and Requirement workshops.Skilled in documenting requirements by preparing Business Requirement Document (BRD), Functional Requirement Document (FRD), and System Requirement Specification (SRS), ensuring alignment with company standards.Experienced in managing project tasks and user stories using JIRA, actively participating in Scrum Ceremonies, and facilitating prioritization techniques like Moscow and KANO.Capable of creating UML diagrams such as Use Cases, Activity, Sequence, and Class diagrams using tools like MS Visio, and proficient in developing High Fidelity and Low Fidelity Mock- up Screens and wireframes using Lucid Chart and Balsamiq.Well-versed in Change Management Control processes, conducting group meetings and interviews to assess change request impacts on timelines and scope.Skilled in performing Cost-Benefit analysis and Gap Analysis (As Is, To Be) to identify project requirements and improvements.Proficient in defect tracking and analysis using Jira, and assisting QA teams in designing Test plans and Test Cases for various testing scenarios including User Acceptance Testing, Black- box Testing, and Performance Testing.Collaborated with marketing teams to develop comprehensive digital marketing plans, incorporating SEO strategies, social media marketing, email marketing, and content marketing to enhance brand visibility and attract potential customers.Analyzed campaign performance metrics and KPIs using Google Analytics and other analytics tools, providing actionable recommendations for continuous improvement and campaign optimization.Utilized digital marketing platforms such as Hub Spot, Marketo, and Mailchimp to automate marketing processes, streamline lead generation, and nurture customer relationships.Effective communicator with strong stakeholder management skills, adept at fostering positive relationships with internal teams and external business partners.ExperienceHoneywell TX Aug 2023-Current Business AnalystCollaborated with cross-functional teams in Agile (Scrum) SDLC methodology, ensuring alignment with project development goals and timelines.Conducted thorough interviews with clients, subject matter experts (SMEs), and business users to elicit and document their Business and Functional Requirements, translating them into actionable insights for project teams.Facilitated one-to-one meetings, web-conferences, and Joint Application Development (JAD) sessions with stakeholders to analyze business processes and create comprehensive Business Analysis Process Models using Rational Rose and MS Visio.Translated gathered requirements into detailed Business Requirements Documents (BRDs), ensuring clarity and alignment with project objectives.Supported Project Manager in developing Project Charters and Task Breakdown Documents (TBDs) using MS Project, providing clear project scope and task allocation.Conducted Gap Analysis to identify gaps and deficiencies in current business systems, guiding stakeholders in understanding the impact of proposed changes.Collaborated with technical teams to translate functional requirements into technical specifications, creating Graphical User Interface (GUI) and User Interface (UI) mock-ups using Balsamiq.Analyzed campaign performance metrics, such as click-through rates (CTR), conversion rates, and cost-per-acquisition (CPA), to measure campaign effectiveness and identify areas for optimization.Assisted in the creation of comprehensive Test Plans, Test Cases, and Test Scenarios, ensuring comprehensive test coverage and adherence to project requirements.Facilitated communication between business stakeholders and technical teams to ensure a clear understanding of existing functionality and desired enhancements.Conducted Impact Analysis to assess the effects of proposed changes on database structures and data integrity, ensuring minimal disruption to operations.Wipro India Apr 2019  Nov 2021Business AnalystConducted Change Management processes to facilitate smooth transitions within project environments, ensuring minimal disruption to ongoing operations.Performed comprehensive Impact Analysis to assess the effects of proposed changes on project timelines, budgets, and resource allocation.Conducted Risk Analysis to identify potential risks and develop mitigation strategies, ensuring project success and minimizing adverse impacts.Utilized Cost-Benefit Analysis and ROI Analysis to evaluate project investments, assisting stakeholders in making informed decisions regarding resource allocation and project prioritization.Applied SWOT analysis techniques to assess project strengths, weaknesses, opportunities, and threats, providing valuable insights for strategic planning and decision-making.Conducted Root Cause Analysis to identify underlying issues and develop effective solutions to address project challenges and obstacles.Implemented event tracking and goal tracking in Google Analytics to measure key conversion events, such as form submissions, downloads, and purchases, and analyze user journeys.Proficient in various SDLC methodologies including Waterfall, Agile-Scrum, and the WaterScrumFall hybrid model, adapting methodologies to project requirements and constraints.Leveraged Python and SQL for data analysis and manipulation, extracting valuable insights from databases to inform decisionmaking processes.Utilized Microsoft Tools such as Excel, Access, PowerPoint, and Visio for data analysis, visualization, and presentation, ensuring clear communication of project findings and recommendations.Managed and analyzed data stored in MYSQL, Microsoft SQL, Postgre SQL, and Oracle Database systems, ensuring data accuracy and integrity.Supported the creation and maintenance of Test Plans, Test Cases, and Test Results in Application Lifecycle Management (ALM), providing comprehensive reporting and analysis to project stakeholders.Analyzed Key Performance Indicators (KPIs) such as Sprint Burn-Up and Burn-Down Charts, collaborating with the Scrum Master to calculate team velocity and track project progress.Proficient in generating actionable insights and visually appealing reports using reporting tools like MS Excel and Tableau, facilitating data-driven decision-making processes.Performed keyword research and SEO audits to optimize website content for search engines, improving organic search visibility and driving qualified traffic to the website.Stayed updated on industry trends and best practices in digital marketing and web analytics, attending conferences, webinars, and workshops to continuously improve skills and knowledge. SkillsLanguagesSQL, Python, C, C++Business AnalyticsChange Management, Impact Analysis, Risk Analysis, Cost-Benefit Analysis, ROI Analysis, SWOT analysis, Root Cause Analysis, BRD, FRD, Process Modelling,Financial skillsFinancial reporting, Financial Modeling, Budgeting, Risk Assessment, Derivatives, Research skills, Performance Optimization, Derivatives, Quality Management, Reports generation and Analysis.TestingUse And Test-Case Scenarios, Root-Cause Analysis, Gap Analysis, Developing TestPlans, Test Scripts, Conducting User Acceptance Testing, And Maintaining TheRequirements Traceability Matrix (RTM)Project ManagementAgile/SCRUM and Waterfall MethodologiesRequirements GatheringInterviewing Business Users, analyzing their needs, and coordinating with project managers and technical leadsReportingPreparing project status and sprint metrics reports (Product Backlog, Sprint Backlog, Burn-Down Chart, and Velocity Chart)Data ManagementData Cleansing, Data Manipulation and Data IntegrationReporting tools & Others:Power BI, Tableau, MS Excel, MS Word, MS Project, Jira, GitEducationLewis University IL, USA Jan2022- Dec 2023Master of Science in Business AnalyticsJNTU Hyderabad, India Jun 2008 - May2012Bachelor of Engineering- M.E.Research PublicationsParticipated in a Project-based Seminar on 'The Health CPS System', which was a research paper from IEEE Xplore. The seminar took place in Telangana, hyderabad, India, on 15th March 2018. Link to the research paperPresented a paper titled 'Facial Analysis Using Deep Learning' at ICICV 2019: Intelligent Communication Technologies and Virtual Mobile Networks, organized by Francis Xavier Engineering College during February 14-15, 2019, in Tirunelveli, TamilNadu, India. The paper was published in Springer. [Link to the paper](Facial Analysis Using Deep Learning SpringerLink)

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