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Click here or scroll down to respond to this candidateCandidate's Name
EMAIL AVAILABLELinkedInPHONE NUMBER AVAILABLERaleigh, NC Street Address
SKILLS Salesforce Marketing Cloud Salesforce CRM Digital/Web Marketing Customer retention MCI Analytics (DATAROMA) Tableau SFDC Integration (Cloud Connector,sales/service) JIRA/Trello SQL HTML, Ampscript Email/Integrated Marketing Marketing AutomationPROFESSIONAL SUMMARYStrategic SFMC Campaign Specialist with 6+ years in IT and 5+ years in Salesforce Marketing Cloud. Experienced in managing global dynamic CRM/E-commerce campaigns across industries like automotive and hospitality, transforming client requirements into actionable marketing strategies. Expertise in creating tailored customer journeys, improving ROI, CRO, and customer retention through personalized, data-driven campaigns, while consistently delivering projects on time. Skilled in leveraging Marketing Studios for multi-channel targeting and efficient campaign deployments.Certified as an SFMC Email Specialist, SFMC Consultant, SFMC Admin, Developer and Admin 201A responsible, creative, and results-oriented professional. Motivated to take on independent responsibilities while also excelling as a problem solver & team player.Familiar with the SDLC model with AGILE methodology Ability to learn and work on new technologies and tools quickly. Exploring and implementing new features in SFMC for thriving customer satisfaction.WORK HISTORYSoho House Global CRM Campaign Executive (SFMC)Raleigh, NC 02/2022 - Current At Soho house I have increased 21% Customer Retention and 12month LTV, optimized revenue $300K revenue boost, through dynamic marketing strategies of multi-channel journeys resulted in 30% increase in lead conversion, 15% higher engagement rates, 12% recovery rate and also we got 10% increase in subscriber rate. Scope and drive the creation of digital solutions, email campaigns, email reporting, and data integration. Manage execution of allocated campaigns on time and on budget Collaborate with stakeholders in multiple time zones to build and deploy email and push campaigns. Data Migration Automation Studio Content ManagementCERTIFICATIONS Salesforce Certified Marketing CloudEmail Specialist Salesforce Certified Administrator ADM201 Salesforce Certified Marketing CloudADMIN Salesforce Certified PDI Developer Digital Marketing by Google' Google Analytics by Google'EDUCATIONAnna UniversityIndia 05/2017Bachelors (Graduate): Electronics AndCommunication GPA : 8.6 Received appreciation from Facebook forreporting a bug (Brute Force Attack). Recognized as an Excellent AcademicPerformer by the Onsite Manager. Initiated and organized NIRVANA, a weeklymusical jamming session at Cognizant toshowcase talent. Finalist in the Coder HACKATHON 2019for automation ideas BULK UPLOAD andAUTO IT Up loader. Attend and participate in weekly meetings with cross-functional work partners and be able to propose email and push campaign strategy. Execute customer engagement programs to drive customer satisfaction, spending, and engagement. Profound Knowledge of AMPScript in developing, and leveraging dynamic Email/Push marketing using Content Builder including Einstein Analytics/Insights Report on campaign performance during and post-campaign through DATAROMA End - End data personalized data building using Data Extensions, SQL using Email, and Automation Studios. Always ensured performance & HTML rendering check regarding the compatibility of campaigns on multiple devices by ACID LITMUS functionality. Developing desired criteria through Sales cloud reports Wipro Technologies - Salesforce Marketing Cloud Developer(MAZDA Automotives)Hyderabad, India 03/2021 - 01/2022 Created and maintained continuous integration and deployment processes. Suggested methods and new technologies for increasing relevance of changes and general production support improvements to increase ROI, OR and CTR. Collaborated with visual and interaction designers, other engineers and product managers to launch new products through VISIO presentations. Used HTML, AMPSCRIPT and other technologies to build customized solutions that support critical business functions Configured marketing cloud connector between Salesforce sales cloud org and Marketing cloud enterprise 2.0 instance. Used Journey Builder in running more than 25+ different campaigns along with Automation Studio and Contact Builder. Developed customized Journeys using REST/SOAP API's, Einstein Engagements with Sales cloud. Utilized mobile studio (Outbound, Beacon) etc functionalities for developing personalized pushes based on customer's attributes, Preferences. Experience in A/B testing, email deliverability, and improving open and click-through rates.COGNIZANT - Junior Marketing Cloud Admin & Analyst Hyderabad, India 04/2019 - 03/2021 Supporting issues related to Email studio, Content builder, Profile Centre, Sender profile, A/B Testing, Email Tracking, RMM Working on Triggered email setup, adding emails, and creating Triggered Data extensions Setting Retention policy to Data extension, working on Synchronized Data extension (Salesforce Data Extension) Setting up FTP accounts, Creating FTP Users, Creating Business units, Creating Marketing cloud roles & permissions Brief knowledge of reaching new leads using Email studio IP Warming strategies and converting them into potential customers Cognizant Technologies - SABA Cloud AnalystHyderabad, India 04/2018 - 03/2019 Resolving all issues (L1/L2) faced by users related to SABA LMS. Scheduling all Instructor-Led Training (ILTs) and Virtual Instructor-Led Training (VILTs) to allow for learner self-enrollment. Performing manual testing (in Both QA and PROD), 4 times year after each update ensuring LMS environment remains bug-free.. |
