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Click here or scroll down to respond to this candidateCandidate's Name
Branchburg Township, NJ08853 PHONE NUMBER AVAILABLE EMAIL AVAILABLE WWW: Bold ProfileProfessional SummaryInnovative Marketing leader with 25+ years of experience delivering impactful marketing campaigns and product launches based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in business planning while delivering results within budget and on time. Exceptional in building virtual teams, while energizing and promoting highly successful employees. Organized, dependable and successful at managing multiple priorities with a positive attitude and a high degree of accuracy.Work HistoryVice President of Marketing, 08/2019 - 05/2024Amelia US, LLC New York, NYIncreased brand awareness by developing and executing comprehensive marketing campaigns for verticals, competitive displacements, partner recruitment, solutions & upsell to clients.Management of DG, Website, Content Creation, Branding, Social Media, ABM, PR, co-marketing with Partners, Customer Advocacy, Sales Enablement, Secret Shopper, Results Reporting, and Loss AnalysisLed cross-functional teams in development of creative assets for integrated marketing campaigns.Managed 7 -member marketing team comprised of content creator, CRM administrator, web developers, sales enablement contractors and graphic artist.YoY increase: 28% in marketing leads / 41% in sales qualified leads and 132% in Pipeline Value, with 75% ROI on our investments to generated revenue.LinkedIn saw +9.4% in growth & 3.8% in engagement.Increased brand awareness by developing and executing comprehensive marketing campaigns.Director of Marketing, 05/2014 - 08/2019Metlife Auto & Home Bridgewater, NJResponsible for driving $300m in annual revenue (from reoccurring & net new sales) for the Voluntary Group Product for Auto & Home business.Led a team of 9 National P&C Marketers & 5 Product Specialist to successfully convert 45 National Accounts worth 2m+ eligibles to restart communications leading to 19k inquiries, 7k apps & generating $8m in incremental revenue.Execution of ABM for customer retention segments that had the greatest profitability by looking at close ratio, loss ratio, response rate & other customer performance indicators.Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.Created content and promotional materials to drive engagement & conversions which led to increased open & click-through rates.Relationship building with National Sales Organization, Benefit Brokers, Underwriting, Operations, Implementation, Pricing, External Creative Agencies and support of Affinity groups as well.Director of Product Management, 02/2012 - 05/2014Avaya Basking Ridge, NJDeveloped cross BU roadmaps to ensure global consistency in brand message, tying in key value propositions of new & existing products & solutions.Took charge of product attach rate analysis, net promoter scores (customer & partners), new product introduction revenue ramp, discounts of solutions & headcount movement for 500+ employees.Fulfilled key role in handling process designs for customer escalations for top $100m accounts.Global Integrated Marketing Director, 06/2009 - 01/2012Avaya Basking Ridge, NJSpearheaded execution of market launches across all product lines worldwide.Regularly presented marketing insights and recommendations to executive leadership, ensuring alignment with overall business objectives.Developed comprehensive marketing plans for product launches, resulting in increased sales & market share.Cultivated strong relationships with industry influencers and media outlets, securing positive coverage & maximizing brand exposure.Streamlined internal marketing processes for greater efficiency, allowing increased focus on strategic initiatives.Managed cross-functional teams to execute successful marketing initiatives, enhancing company reputation & greater partner and customer engagement.Responsible for demand generation, premium content, event support, demos, marketing videos, product collaterals and cross portfolio roadmaps.Delivered exemplary performance in identifying & fostering customer use cases & support of new solutions; developing sales enablement tools/playbooks for direct sales and business partners; created web content (sales & customer) for solution roadmaps & translation of content.Global Marketing Competitive Program Director, 01/2001 - 06/2009Avaya Basking Ridge, NJSuccessfully executed sales enablement & sales incentive programs with goal setting and tracking of key corporate initiative.Actualized a Global Retention Program with the main goal of upgrading older release customers to the latest technology & focusing on attaching maintenance services.Directed large-scale events such as trade shows and conferences, showcasing company offerings while establishing valuable connections within the industry ecosystem.Marketing Director, 05/1997 - 12/2000Prudential Financial Livingston, NJDeveloped comprehensive marketing plans in alignment with overall business goals and objectives.Created content and promotional materials to drive engagement and conversions for both the healthcare and home & auto business units.Managed annual marketing budget, ensuring cost-effective allocation of resources for maximum impact.Boosted brand awareness by developing and implementing strategic marketing campaigns for a Privacy Policy.EducationMBA: Mini MBA Program (Marketing), 05/2005New York University - New York, NYBachelor of Science: Business Administration And Management, 05/1994College of St. Elizabeth - Convent Station, NJSkillsGlobal Marketing PlansProject ManagementProduct LaunchesRelationship BuildingMarketing AnalyticsCampaign Planning / ManagementAccount Based MarketingDigital Marketing TacticsContent StrategySales EnablementAgency & Vendor ManagementStrong time managementExcellent CommunicationTrade ShowsStrategic MarketingTeamwork and CollaborationCertificationsProject Management Certified, PMI - September 2007 to Present |
