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Click here or scroll down to respond to this candidate Candidate's Name
New York, NY PHONE NUMBER AVAILABLE EMAIL AVAILABLE
LINKEDIN LINK AVAILABLE
SUMMARY
Experienced digital marketing leader with over 10 years of success driving audience growth, engagement, and
revenue through performance marketing, content strategy, and cross-platform initiatives. Skilled in SEO, social
media, paid advertising, and email marketing, with a focus on aligning marketing strategies to support business
goals and deliver measurable results. Known for leading collaborative, cross-functional teams and using data-
driven insights to build sustainable growth. Passionate about digital transformation, expanding subscriber bases,
and creating meaningful connections between brands and their audiences.
LEADERSHIP COMPETENCIES
Audience Growth Partnership Growth Team Development
Subscriber Retention Data & Reporting Process Improvement
Journey Mapping Insights & Analytics Stakeholder Relations
Cross-Channel Strategy Project Management Change Management
Monetization Strategy Certified Scrum Master Content Strategy
Paid Media Contract Negotiations Proficient in Spanish
PROFESSIONAL EXPERIENCE
The E.W. Scripps Company, New York, NY September 2022 Current
Director, Audience Development
Managed cross-functional social media and email teams for Scripps News and Court TV, collaborating with
marketing, product, and editorial departments to drive audience growth, engagement, and revenue through
KPI-aligned, cross-platform campaigns.
Revamped the entire newsletter strategy from design and deliverability to editorial content and optimized
website CTAs doubling subscribers in 12 months, boosting web traffic by 45% YoY, and increasing open rates
from 34% to 57%, with CTR rising from 4% to 13%.
Launched and lead TikTok strategy, generating 677M views and 25.5M engagements YTD 2024 through trend-
focused editorial strategy, data-driven testing, and optimized video workflows.
Grow YouTube subscribers by 40%, driving 18% revenue growth for Court TV and 27% for Scripps News by
expanding video programming, livestreams with moderated chats, and diversifying monetization streams.
Amsive Digital, New York, NY September 2021 September 2022
Account Director and Digital Strategic Lead
Managed a portfolio of 6 clients across media, insurance, nonprofit, and financial sectors, generating $3M in
annual agency fees by leading cross-channel strategies tailored to each client s business goals.
Led paid media campaigns on Facebook, LinkedIn, and Google Ads, optimizing $6M+ in spend and improving
ROAS by 29% YoY through predictive modeling and seasonal targeting.
Drove SEO improvements across multiple clients, with one key account achieving an 17.4% increase in organic
search revenue and a 62% boost in session duration through targeted technical upgrades and on-site content
optimization.
iOne Digital, an Urban One Company, New York, NY January 2019 September 2021
Director, Audience Development and Content Strategy
Led audience development and content strategy for seven media brands, including Bossip, MadameNoire, and
NewsOne, driving audience growth while aligning efforts with revenue initiatives such as Reach Media live
events and the ONE VIP Visa Prepaid Card.
Candidate's Name , Page 2
Increased newsletter subscribers by 312% YoY through strategic Facebook-driven paid acquisition campaigns,
reduced churn by 29%, and improved engagement with personalized content and A/B testing.
Directed SEO strategy to increase organic traffic by 66% through taxonomy restructuring, keyword
optimization, and deindexing underperforming content, improving discoverability across platforms.
Drove ticket sales conversions up 40%, resulting in a 65% increase in event revenue, while expanding ONE VIP
Visa Prepaid Card sign-ups by 37% YoY through targeted retargeting efforts on Facebook and Google Ads.
InsideHook, New York, NY June 2018 January 2019
Director, Audience Development and Distribution
Launched "The Journey" travel newsletter, acquiring 47K subscribers within six weeks through strategic cross-
promotion and targeted marketing efforts, establishing it as a core product for audience growth.
Increased new website visitors by 28% and returning visitors by 22.5% through optimized Facebook campaigns,
resulting in a 33% boost in email signups.
Led affiliate partnerships and branded entertainment initiatives, leveraging insights from email, social media,
paid media, and SEO to grow engagement and expand audience reach across platforms.
Arizent, New York, NY June 2017 June 2018
Senior Manager, Audience Development and Subscription Marketing
Oversaw the subscriber lifecycle for 10+ brands, including American Banker and Bond Buyer, achieving a 15%
increase in paid subscribers and 18% YoY growth in subscription revenue.
Leveraged Lytics for audience segmentation, creating personalized webpages and targeted campaigns that
increased conversions for webinars, events, and subscription products.
Streamlined renewal workflows with automated email and web processes, enhancing user experience,
improving operational efficiency, and reducing manual outreach.
The Orchard, Sony Music Entertainment, New York, NY May 2015 June 2017
Label and Digital Marketing Manager, Urban Music Strategist
Developed and marketed digital and physical compilations from The Orchard s owned catalog, generating $2M
in revenue and earning three nominations at the 2017 Latin Billboard Awards.
Founded and led the Latin Music Licensing and Synchronization division, securing high-profile placements on
platforms like Netflix and Vice to expand market visibility and revenue streams.
Collaborated with global teams and record labels to optimize metadata for Apple Music and Spotify, achieving
100% compliance on iTunes scorecards within seven months.
EDUCATION
Columbia University, New York, NY - Master of Arts/Ph.D., Music, 2014
Barnard College, New York, NY - Bachelor of Arts, Ethnomusicology and English, magna cum laude
TECHNICAL SKILLS
Google Analytics, Google The Trade Desk, Google Ads, JIRA, Wrike, Trello, Asana
Search Console, BuzzSumo Facebook Ads Manager, HTML, CSS
SEMrush, Ahrefs, Yoast, Moz TikTok Ads, LinkedIn Lytics, Salesforce, Zuora,
Looker, Tableau, Power BI Campaign Manager HubSpot
TrueAnthem, SocialFlow, Wunderkind, OptinMonster Photoshop, Premiere Pro,
Sprout Social Sailthru, Mailchimp, Canva, CapCut
Parse.ly, Chartbeat Marapost Google Suite and Microsoft
Facebook Pixel, Google Tag WordPress, Brightspot, Office Suite
Manager Drupal, HotJar, Crazy Egg
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