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Click here or scroll down to respond to this candidateCandidate's Name
Jersey City, NJ Phone: PHONE NUMBER AVAILABLE E-Mail: EMAIL AVAILABLE LinkedIn: LINKEDIN LINK AVAILABLEProfile SummaryBrand Marketing Project Management Brand Strategy Digital Marketing SEO Google Ads Meta Ads Linkedin AdsPaid Media Strategy Saas Marketing Social Media Marketing Content Creation Email Marketing A/B Testing CRMCopy Writing Budget Management Agile Adobe Creative Suite Consumer Study User Testing EducationLoughborough University, London, United KingdomMaster of Science (M. Sc.) in Digital MarketingLoughborough University, Loughborough, United Kingdom Bachelor of Arts (B. A.) in Politics and International Relations Grade: 2:1 CertificationsThe Complete Digital Marketing Guide - 24 Courses in 1 - Udemy Google Project Management: Professional Certificate ExperienceSamu Studios, Jersey City November 2023 PresentFreelance Account Manager and Digital Strategist Managed the end-to-end development of AdTech solutions including UX/UI processes using Figma, optimizing landing pages, and integrating DCO platforms. Directed cross-channel digital advertising strategies with a focus on programmatic buying and social media platforms like Meta and TikTok, enhancing media efficiency. Collaborated closely with creative teams to ensure the seamless execution of proof of concepts, scaling digital media strategies to replace outdated processes. Designed and implemented rigorous QA processes to enhance the accuracy and effectiveness of digital campaigns, introducing automation tools for process improvement. Landor, London November 2022 November 2023Client Service Manager Successfully managed and delivered high-impact marketing campaigns for Fortune 500 clients, including BAT, The Coca-Cola Company, and PwC, ensuring end-to-end project execution across consumer and corporate branding initiatives. Developed a comprehensive localization storytelling strategy for regional content in H2-2023, and played a key role in a complete brand refresh for PwC, leveraging detailed market analyses to inform strategic decisions. Led cross-functional teams to deliver exceptional project outcomes, maintaining strong client relationships, mitigating risks, and ensuring compliance throughout project lifecycles. Entrusted as the most junior member of staff with full responsibility for delivering marketing strategy, branding, and corporate communications for major clients, demonstrating exceptional adaptability and leadership. Ballys Corporation, London January 2022 September 2022 CRM Executive Managed global CRM campaigns targeting VIP clientele, utilizing a budget portfolio of 5M to drive significant growth in account engagement and revenue. Delivered end-to-end multi-channel campaigns, incorporating segmentation, personalization, creative briefing, and performance analysis, achieving a 19.6% increase in revenue within five months. Excelled in campaign management, from resource planning to detailed KPI analysis, ensuring optimal campaign execution and reporting.Earnest Agency, London June 2021 December 2021Client Services and Digital Marketing Executive (Intern) Collaborated closely with senior management to meet deadlines for major campaigns, including Vodafone and Ship4wd, and contributed to strategic client advisory on marketing effectiveness. Led resource planning, budgeting, and reporting to support efficient project management, including the successful social media strategy rollout and website launch for Ship4wd.. Technical SkillsMailchimp Innovid CM360 Amazon Adobe Campaign Jira Monday.com Adobe Dreamweaver Adobe Campaign MS Office (Word, Excel, PowerPoint) Microsoft Dynamics (CRM) Integrated Marketing SharePoint HTML Salesforce Figma=2 |
