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DIGITAL MARKETING MANAGERPHONE NUMBER AVAILABLEEMAIL AVAILABLELINKEDIN LINK AVAILABLESKILLSTECHNICALAdobe PremiereAdobe PhotoshopPush NotificationsBrazeSprout SocialSprinklr SocialWordPressMeta Business SuiteTypeForm CMSNeulion CMSSocial Media CalendarsPROFESSIONALGrowth MarketingLifecycle MarketingProduct MarketingContent StrategyAnalytics TrackingAffiliate MarketingB2B & B2C MarketingSocial Media StrategyA/B TestingInfluencer MarketingCopywritingEDUCATIONBACHELOR OF SCIENCEIN FINANCEUniversity of Connecticut, 2016WORK EXPERIENCECONTENT STRATEGISTDAZN, Remote Nov. 2023 - Present (Freelance) Create content strategy based off current trends on social media platforms that has increased following on Instagram and Tik Tok by over 1.3 Million followers Collaborate cross-functionally with sales departments to generate and post branded content on platforms based on customer and company guidelines Accumulated over 200 million views on TikTok and 10 million likes on Instagram Publish over 40 photos, videos and carousels weekly on all social media platforms(TikTok, Instagram, Twitter/X, Facebook, YouTube)MARKETING STRATEGISTSocios.com, Remote March 2022 - July 2023 (Entire US team was shut down) Spearheaded starting a social media presence for Socios US division and generated 20, 000 followers in the first year Built go-to-market content strategies for 20+ partners for all social media platforms and the Socios.com app that exceeded our KPI goals by 140% Managed 5+ campaigns per week using Monday.com and working cross-functionally with designers and clients to drive timely execution with full stakeholder visibility Presented social analytics reports to the Chief Marketing Officer and Vice President and provided recommendations on how to better our brand presence online Coordinated with cross-departmental teams to ensure all content was created/posted on time and met brand guidelinesCONTENT PLATFORM MANAGERThe Game Day, New York, New York March 2021  March 2022 Created and executed social media strategies for MLB, NBA and NFL-focused Twitter, Instagram, TikTok and Facebook accounts Grew the @thegamedayhoops Instagram following 400% in one year Managed a roster of 10 talent and influencers for daily livestreams on The Game Days Instagram pagesDIGITAL AND SOCIAL CONTENT PUBLISHERNational Basketball Association, Secaucus, New Jersey June 2018  July 2020 (Contract job) Copyrighted and created editorial and video content in the NBAs international app for their 1.5 million daily active users Sent geo-targeted push notifications featuring news and highlights to global app users in 30+ countries around the world Coordinated partner content from FNTSY Sports Network and FanDuel for use on the NBA Fantasy Twitter account to maximize reach