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Click here or scroll down to respond to this candidateCandidate's Name
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EMAIL AVAILABLEPHONE NUMBER AVAILABLEPROFESSIONAL INDUSTRY EXPERIENCE:2017 - Present SENIOR HOSPITALITY, INC. Charlotte, NC Sales & Marketing Leadership Specialist Providing short-term on-site & remote sales & marketing expertise and leadership, directing & leading CCRC sales teams in Florida, Virginia, Tennessee, Maryland, New York & California 2013 - 2017 MARTINO & BINZER / BLUESPIRE SENIOR LIVING Charlotte, NC Senior Sales Consultant / Business Development Leading, training & coaching CCRC Sales Teams Providing CCRCs with strategic marketing consultancy services Representing & Selling Bluespire Senior Living Services to CCRCs nationwide 2012 - 2013 CARRIAGE CLUB OF CHARLOTTE Charlotte, NC Sales & Marketing Director Managed marketing efforts of 375-unit for-profit rental CCRC Directed 4-person sales team while personally responsible for direct selling 2009 - 2012 SENIOR HOSPITALITY MARKETING & SALES CONSULTING Charlotte, NC Retirement Living Consulting On-site sales specialist for non-profit retirement communities throughout U.S. including Virginia, Maryland, California and Alabama - primarily through Martino & Binzer (Farmington, CT) Leading, training & coaching CCRC Sales Teams Providing CCRCs with strategic marketing consultancy services 2006 - 2009 FRIENDSHIP VILLAGE OF SCHAUMBURG Schaumburg, IL Retirement Living Sales Sales specialist for new 170-unit addition (Bridgewater Place) as well as all independent living residences. (Type-B Entrance Fee CCRC. - 9th largest CCRC in the United States) Top producer on 5-person sales team2004 - 2006 SPECTRUM MARKETING, INC. Corporate HQ in Gastonia, NC Marketing & Sales Consultant Provided management and direction to sales & marketing teams of non-profit retirement communities. Extended on-site engagements included clients in Maryland, Texas, Ohio, and Alabama 1995 - 2004 RETIREMENT RESORTS INTERNATIONAL Wheaton, IL Sales & Marketing Strategist Traveled extensively for evaluation of hundreds of CCRCs for Retirement Resort certification program Consulted with more than 100 certified CCRCs to maximize marketing benefits of their Retirement Resort designation and third-party endorsement Implemented an annual plan to support and enhance the marketing efforts of certified communities through cooperative advertising, press releases, lead-generation initiatives, on-site training, etc. Developed an award-winning website and published a book to promote the advantages of the lifestyle available at certified Retirement Resorts Developed worlds first objective classification system for retirement communities Collaborated with community architects & builders to ensure elimination of design flaws that would adversely affect future marketing & sales effortsSales & Marketing Leadership Specialist Senior Hospitality 1993 - 1995 WINDSOR PARK MANOR Carol Stream, ILDirector of Sales & Marketing Designed an innovative marketing plan for this (Type-A Lifecare) CCRC, resulting in the highest occupancy in its ten-year history Directed three full-time employees and managed a department with annual budget of $500,000 Acquired, implemented and managed operation of communitys first computerized lead-management system (REPS) Developed an advertising campaign that won a Mature Media award as the nations top-rated Senior Housing advertisement1988 - 1993 CHRISTIANITY TODAY INTERNATIONAL Carol Stream, IL Advertising Account Executive Managed an advertising account division for eight magazines, personally responsible for $1.5 million in annual sales which represented corporate-wide record sales (15-20% annual growth) for four out of five years Consulted with more than 300 U.S. and Canadian college and university clients regarding advertising and marketing Coordinated marketing efforts at three annual national conventions Forged mutually-beneficial partnerships with associations and organizations OTHER SENIOR HOSPITALITY EXPERIENCE: 10-year Member of Board of Directors of Shell Point, one of largest & most successful Lifecare CCRCs in the U.S. (Fort Myers, FL) Chair of The Senior Living Continuum Action Team of the Assisted Living Federation of America(ALFA) Member of the Advisory Board of the Association of Marketing & Sales Executives in Senior Housing(AMSESH) Member of Editorial Review Board of Retirement Community Business Magazine Judge for the annual Mature Media Awards Member of Executive Council of the Board of Directors for the National Association of Senior Living Executives (NASLIE) Frequent speaker & exhibitor at Senior Housing & Hospitality conferences such as AAHSA Member of NextAge Speakers Bureau (Americas only agency exclusively featuring nationally recognized experts in the field of aging) Conducted Senior Hospitality consulting engagements in Jamaica and the Dominican Republic Author of The American Retirement Resorts WorldBook FORMAL EDUCATION:1980- 1981 WHEATON COLLEGE GRADUATE SCHOOL, Wheaton, IL Master of Arts in Communication, Honors1973 - 1977 COLUMBIA INTERNATIONAL UNIVERSITY, Columbia, SC Bachelor of Arts in Education, Cum Laude1968 - 1972 GLENWOOD HIGH SCHOOL, Durban, South Africa Secondary School Matriculation, First in Class |
