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Results-oriented marketing professional with expertise in brand strategy, data-driven business analysis, and cross-functional team leadership. Proven success in driving innovation, executing strategic marketing campaigns, and improving operational efficiency. Adept at analyzing key performance indicators (KPIs), identifying growth opportunities, and delivering on brand development objectives. Demonstrates strong leadership in managing multi-channel campaigns and complex projects from concept to execution.EMAIL AVAILABLENewark, DEPHONE NUMBER AVAILABLEPROFESSIONAL EXPERIENCEJP Morgan Chase & Co, Wilmington, DECampaign Manager/Execution MarketerSEPTEMBER 2021- PRESENT Owns and facilitates end-to-end execution of multiple marketing campaigns, creating and maintaining relationships with up to 14 stakeholders across the organization, resulting in a 98% on-time deployment rate across 218 campaign deployments. Conducts in-depth data analysis of campaign performance, identifying growth opportunities and presenting insights to senior management to guide business decisions. Drives the development of comprehensive campaign documentation, including Marketing Matrices and Business Requirements, ensuring full regulatory compliance. Streamlines creative and technical execution processes, improving team efficiency by 20% through optimized workflows and stakeholder management. Spearheads multi-channel marketing campaigns (email, digital, direct mail), increasing customer engagement by 15% and boosting product utilization by 8% Non-Depository Eligible Custody Settlements Analyst NOVEMBER 2020 - SEPTEMBER 2021 Initiated and led a team focused on reconciling non-depository eligible securities, demonstrating the ability to identify market opportunities and solve complex problems. Processed non-depository eligible transfers for over 100 high-value accounts, including a bulk transfer when shares went unrestricted, which qualified JPMorgan to gain income for roughly 300,000 shares, with 96% initial settlement accuracy. Introduced Standard Operating Procedures (SOPs) to streamline securities settlement operations, reducing processing time by 30%.Custody Operations Settlements AnalystMAY 2017 - NOVEMBER 2020 Collaborated with senior management and technology teams to optimize operational efficiencies, innovating and improving product offerings and customer experiences. Key contributor in a significant client onboarding project, showcasing the ability to manage large-scale projects and contribute to the brands strategic direction and business planning. Managed various financial transactions with precision, adhering to global regulatory standards to ensure seamless operational execution. Streamlined operational workflows, enhancing daily operational efficiency by 75%. Capital One Investing, Wilmington, DESenior Customer Service CoordinatorMAY 2016 - APRIL 2017 Assisted self-directed investment account customers with various customer service and investment-related inquiries, contributing to a 10% increase in customer retention. Recorded detailed notes to develop case write-ups for each customer interaction to determine appropriate follow-up steps. Evaluated account values and determined referrals to Capital One's financial advisors to further assist customers with their investment goals and account transition. SKILLS ANDQUALIFICATIONS Business & Market Analysis Project Management &Cross-Functional Leadership Brand Strategy & ProductDevelopment Data Analysis & KPIMonitoring Multi-Channel Marketing Campaign Management &Execution Innovation & ProcessImprovement Strong Written & VerbalCommunicationBUSINESS RESOURCE GROUPS Diversity, Equity, and InclusionCouncil Pride Black Organization forLeadership and Development Non-Visible ConditionsCommunityEDUCATIONUniversity of DelawareProject ManagementCertificate 2020Wilmington UniversityBachelor of Social Sciencein Criminal Justice 2016 |