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Click here or scroll down to respond to this candidateCandidate's Name
Raleigh, NC Street Address -520-2666 EMAIL AVAILABLE https://LINKEDIN LINK AVAILABLE Marketing Communications LeaderHands-on, results-oriented marketing communications professional with Fortune 500 experience. I drive revenue growth with proven proficiencies in strategic marketing, copywriting, public relations, content marketing ideation and creation, campaign, project and event strategy and management, demographic audience analysis, media management, and messaging.Areas of ExpertiseDigital Marketing and Advertising Public Relations Copywriting Marketing Communications Social Media Data Analytics/Google Certified Search Engine Optimization AI Training Campaign Strategy & Execution Market Segmentation Event Planning and Management Project Management Hubspot Certified/Email Marketing Customer Acquisition Crisis & Change Management Granular Client/Media Targeting Website Content Marketing Graphic Design ExperienceAdvance Auto Parts May 2022 - December 2023 Social Media and Content Marketing Manager Managed a team of copywriters supporting Advance Auto Parts brands and their marketing initiatives across all platforms and media modalities as part of the Social Media and Content Marketing team. Oversaw and/or approved creation of all copy for the entire Advance organization. My team and I crafted stories for brands including Advance, DieHard, Carquest, and more. Co-manager of the Social Media and Content Marketing team, responsible for editorial calendar planning, blogs, postings, and corporate voice and tone. Member of Social Media Center of Excellence. Directed internal Advisory Council which created a comprehensive new corporate style guide. Led initiative and managed a cross-functional team to form a new Verbal Branding for the organization. Supported cross-functional team drafting new corporate Code of Ethics. Participated in cross-functional effort to overhaul Project Management systems and protocols. Assisted internal SEO department team with AI training for AI-generated product pages. Artificial Intelligence (AI) Subject Matter Expert. Enhanced brand engagement across B2B and B2C audience segments by strategically crafting and integrating copy into various platforms, including advertising, social media, websites, email marketing, blogs, public relations, training materials, and customer service channels. Supported the organization with internal and employee communications to increase effectiveness of messaging for human resources, Diversity, Equity and Inclusion, and C-suite leadership. Orchestrated review and renaming of Advance Auto Parts corporate foundation to reflect organizational values and foundations purpose more accurately. Managed complex matrix relationships with several external agencies and stakeholders across the Advance organization including the executive team, Communications, Human Resources, Legal and others. Also supplied content for external entities including NASCAR. Team achieved 100% on-time content delivery. Released in corporate headcount reduction, not based on performance. TopFire Media November 2020 - March 2022 Account Director Manage client account portfolios across a variety of industry sectors, including Financial Services, at this fully remote digital marketing agency. Strategized and developed SEM, PPC, SEO, email, and social media marketing campaigns with teams for each specialty. Responsibilities include all forms of advertising; client and project management; campaign and content strategy and research; social media; email marketing, public relations, copywriting supervision; and website development (CMS, SEO).Digital Surgeons January 2020 - May 2020 Director/Project Manager (Covid-19 Layoff) Served as Account and Project Manager supporting B2B and B2C clients in healthcare, technology, and other industry sectors for this branding and marketing agency. Focused on client relationship management and business development. Managed a team of four project managers. Drove development of strategy, ideation and design focusing on digital advertising, messaging, branding, and website development. Workspace Education October 2018 - January 2020 Director Of Marketing Led a team strategizing and managing public relations and marketing for this educational non-profit helping to revolutionize the way the world educates our children. Oversaw a team responsible for the creation of inbound and content marketing, SEO, social media on multiple platforms, copywriting, lead generation, all forms of advertising, and corporate website. Public relations activities led to extensive earned media coverage. Strategized and managed several special events each quarter. Assisted with funding and development. Created social media content to drive B2C and B2B audiences to digital platforms. Managed all social media platforms and channels, and supervised graphic design. Partnered with external social media resources. Chief corporate media spokesperson.The Voice Agency April 2016 October 2018 Account Director Managed clients in the technology, B2B and B2C sectors at this digital marketing agency. Supervised Public Relations practice. Strategized search engine marketing, pay-per-click and social media advertising campaigns. Public relations activity earned positive media coverage for many clients. Orchestrated SAAS client project management to include campaign and content strategy and research, email and content marketing and social media strategy for multiple clients in several industry sectors. Helped SAAS client develop a bespoke LMS that led to customer acquisition 300% over goal. Oversaw team creating all forms of advertising, copywriting, and social media communications. Ergotech Inc. September 2013 April 2016 Marketing Manager Managed marketing activities for this manufacturing technology company, driving 49% revenue increase year-over-year. Drafted and managed all online advertising/PPC/SEM, inbound/email marketing, and public relations, including all copywriting and graphic design Conducted audit on corporate messaging which resulted in search engine (SEO) overhaul. Media relations work led to extensive coverage of products, services, and corporate activities. Created content marketing pieces and supported lead generation, trade show and event management, market research and customer identification, web development/CMS, public relations, social media, desktop publishing, and SEO. Chief corporate media spokesperson.Thrive Media Group December 2012 September 2013 Account Director Managed team of eight and advised on public relations and marketing strategies for clients in the financial, technology, entertainment, pharmaceutical, not-for-profit, and CGS sectors with this digital marketing agency. Strategized, developed, and executed online, direct, and traditional advertising, social media, and public relations campaigns. Crafted editorial materials for external and internal communications, web development (UI/UX, SEO, SEM, blogs), messaging and branding. Managed special events. Led copywriting and content marketing.Brenda Lynn, Inc. March 2006 through December 2012 Director Of Marketing Established an integrated marketing department for this luxury fashion accessories firm. Managed public relations and business development, social media, advertising, and web presence/content management. Gross sales grew by an average of 29% per year. Also assisted in many aspects of senior management, such as initiating new HR, IT, and productivity protocols. Chief corporate media spokesperson.Additional Relevant ExperienceMSCO Marketing GroupPublic Relations DirectorCenter for Mind-Body MedicineCommunications DirectorM. Silver Public RelationsAccount SupervisorEducationBachelor of Arts, EnglishCatholic University of AmericaTechnical SkillsProject Management Tools: Asana Basecamp Monday.com Trello Zoho Workday Workfront CRM And Email Marketing Tools: Hubspot (Certified) Mailchimp Marketo MyEmma Salesforce CMS Platforms: Squarespace Weebly Wix WordPress I Sharepoint (Certified) Digital Marketing Platforms: Google Analytics Moz SEMrush Digital Advertising Platforms: Bing Facebook Google AdWords (Certified) Google Display Google Remarketing Instagram LinkedIn TwitterGraphic Design Software: Adobe CanvaOther: Dropbox Sharepoint Sprout Social |
