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Click here or scroll down to respond to this candidateCandidate's Name
Atlanta, GA EMAIL AVAILABLE PHONE NUMBER AVAILABLEBRAND strategy CREATIVE vision MARKETING leadership DIGITAL innovation CORE COMPETENCIESEnergetic, fun, likes to laugh and well...just knows how to get the job done! First as an advertising gal on the agency side, running engagements for small and large B2C clients, and then making her way to the client side, overseeing the marketing for global B2B organizations, Sue has gained expertise in branding, creative, production, strategy, trade shows, events, social media, and digital. Sue is a jack of all advertising and marketing needs, with a vast array of expert contacts and relationships - your Must Have Swiss Army Knife. BRANDS & CLIENTSAT&T Capital One ING Dell Embassy Suites Georgia Lottery Peace Corps Bayer Piedmont Park HP Coca-Cola The Home Depot Darden SunTrust Equifax Beazer Homes Global Risk Solutions Michelin Mayfield Dairy Farms Ryobi Dow Chemical Crawford & Company Peerless Faucets CarMax REI Outer Banks Carolina First Bank Ahold/BI-LO Sprint Extended Stay America Sands Resorts PROFESSIONAL EXPERIENCEWhite Swan, LLC 2018 PresentOwner/Consultant, Leading Client SuccessSaxco International Global Marketing and Conferences Global Risk Solutions Global Executive Committee Global Marketing and Conferences The Home Depot USA Marketing, Conferences and POP CarMax Auto Finance Atlanta Digital MarketingResponsible for global marketing, communications, public relations, tradeshows (150+), media, digital, video, email, social media, website, intranet, apps, disaster relief/covid 19, and customer experience. Cox Business Atlanta 2017 2018Director Integrated Marketing ServicesResponsible for brand, creative and digital marketing planning, and placement across Cox Business for all forms of media including digital, programmatic, traditional, and social. Maintained relationships with creative, media, SEO, and marketing attribution agencies as well as internal clients. Developed and implemented an integrated marketing solution including data-driven strategic plans. Led agency output to drive lead generation across a range of tactics, including television, radio, online video, digital, email, outdoor, programmatic, direct mail, print, social and non-traditional media. In-depth research, testing and analytics which power ROI calculators to determine effectiveness of creative and marketing efforts.Crawford & Company Global 2009 2017VP Global Marketing & Creative DirectorLed global creative and marketing in support of a vast portfolio of brands worldwide. Channels included digital, mobile, email, social, print, broadcast, OOH, and tradeshow/events. Developed and implemented a global rebranding and social media presence with divisions spanning Europe, Asia, North and South America, Middle East, Africa, and Australia. Page 2, Candidate's Name
Created Crawfords in-house agency including staffing and systems implementation. Managed local and remote teams including project managers, designers, writers, and community managers. Developed and managed annual strategic creative plan, marketing/digital/media plans, and associated budgets. Provided leadership and guidance to global sales teams, RFP writing, presentations, new business development, market research, product marketing, award/speakership submissions, analysis, and account/customer service. Integral thought leader for the development and execution of the communications, marketing and public relations plan associated with the acquisition of the WeGoLook mobile platform. Drafted press releases, internal memos, speeches and presentations to employees and investors, marketing materials, and similar communications.BBDO Atlanta + New York 2006 2009VP Director of Creative ServicesResponsible for all creative services and personnel management for a staff of 65+ across 3 studios (creative, production, automated) and 2 offices to ensure strategy and budget alignment with an annual error rate of .001. Key client: AT&T, who had quarterly media buys of $40 million; Responsible for division P&L with revenue of$10+ million. Built and launched in-house agency (The Cafeteria) to manage clients under $1 million in spend. Became one of the largest production houses in the Southeast with second-year billings of over $3 million. Developed new digital workflows, built photography/retouching studio, and implemented new technical environment including a sophisticated proofing system with monitor calibration. Oversaw and drove all new business efforts including pitch ideation, creation, and execution. Aided in the transition from Cingular brand to the AT&T brand. Launched intern recruiting program and instituted training programs. Hired over 50 employees in two years. Produced Marriott Marquis outdoor board in Times Square for two years. TECHNICAL EXPERIENCECRM: Salesforce, Insightly; EMAIL: Mailchimp, Constant Contact, Eloquent; SOCIAL MEDIA: Hootsuite, Sprout Social; DAM: Xinet; PROGRAMS: PC: Microsoft Suite (Word/Excel/PPT), Canva, Google Docs MAC: InDesign, Photoshop, Illustrator working knowledge PROJECT MGT: Wrike, Aproove; INTRANET: SharePoint; INTERNET: WordPress EDUCATION Bachelor of Arts French Bachelor of Science Horticulture Kansas State University Manhattan CHARITIES & BOARDS Habitat for Humanity Atlanta, March of Dimes, Make-A-Wish, Greenville Childrens Little Theater, Literacy Condominium President"I may be a unicorn, both creative and technical. I love what I do. I can do anything I put my mind to" Candidate's Name |
