| | | 20,000+ Fresh Resumes Monthly | |
|
|
| |
Click here or scroll down to respond to this candidateCandidate's Name
Denver, North Carolina PHONE NUMBER AVAILABLE - EMAIL AVAILABLEStrategic Marketing ProfessionalStreet Address + years success leading marketing innovation for high-growth organizations through research-driven approachDetail-oriented strategic marketing and data analytics professional with extensive knowledge of developing tactical marketing and planning initiatives across the B2B and B2C landscape. Proven success in leadership, operational excellence, and organizational development. Marketing proficiency with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring history of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.Highlights of ExpertiseStrategic Marketing PlansCustomer DemographicsB2B and B2C EnvironmentsComprehensive Market ResearchBusiness Growth and DevelopmentSoftware, Hardware, Consumer GoodsData Collection and ReportingQuantitative and Qualitative ResearchMarketing Campaign DevelopmentTeam Building and LeadershipCareer ExperienceRegal Rexnord - Boston Gear Charlotte, NCProvide strategic development and execution of the marketing plan based on market analysis and integration with Boston Gear strategies.STRATEGIC MARKETING MANAGER (March 2022 August 2023)Market research, competitor analysis, pricing analysis and recommendations and strategy development. Working closely with senior leadership, conducts analysis and coordinates the internal resources needed to develop the market-based strategy.Monitor, analyze, and proactively communicate market trends including technology, product and service, market, channel, price, and competitive trends.Lead market research activities to discover new insights and participate in voice of customer (VOC) data collection and analysis.Develop and maintain market maps (Mekkos), price/value maps, and other tools as needed to describe the market and gain insights.Completes research and analysis on current and potential products in various markets.Supports product development group in their technology research and analysis. Understand and communicate relevant market position data, detailed market segment information and market penetration strategy to business leaders.Blum, Inc. - Stanley, North CarolinaProvide executive-level leadership with full accountability for developing and maintaining strategic marketing & sales planning programs and policies for the North American market.MANAGER MARKETING, PLANNING, AND CONTROLLING (Nov 2002 - March 2022)Hold concurrent responsibility for directing annual sales and mid-term planning for Blum US as well as territory management and implementation of strategic marketing initiatives to drive profit gains. Tasked with developing comprehensive market analytics to support top-level decision making and collaborative leadership. Manage strategic reporting portfolio for Top Management and Sales Force.Guide direction of Material Life Cycle project aimed to optimize service level delivery and inventory management.Conceptualize and implement territorial profiles for entire North American Kitchen and Bath/Cabinetry market.Conduct quantitative and qualitative data collection and analysis on current and potential customer volume to assess total market potential and boost market share development.Leverage industry trends and competitive analysis to improve customer relationship building, product development, and marketing strategies to ultimately drive company revenue.CompuBank NA, Houston, TexasSupported all phases of Marketing, Business Development, and Operations through comprehensive research and analysis on marketing policies and programs, advertising, web traffic, and competitive intelligence.MANAGER E-METRICS AND DECISION ANALYSIS (May 2000 to July 2002)Led Customer Sales and Service Teams under direct supervision of the Customer Relationship Management (CRM) Director.Increased product penetration across existing customer base through creation and implementation of strategically devised Direct Marketing Campaigns to support business growth.Worked in conjunction with cross-functional teams including IT and Developers to develop reporting tools key to the Strategic Marketing and Planning departments.Evaluated consistency and importance of different business intelligence data against needs to determine optimal courses of action.Delivered analysis of market, sales and consumer trend impact on long and short-term strategies.Additional ExperienceMarketing Associate - Texas Engineering Extension Services, College Station, TexasUnit Manager - Household Recovery Services, Virginia Beach, VirginiaRecovery Specialist - Citicorp, N.A., Chicago, IllinoisEducation & CredentialsMaster of Business AdministrationLowry Mays Graduate School of Business, Texas A&M University, College Station, TexasBachelor of Science in EconomicsIllinois State University, Normal, Illinois |
