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EMAIL AVAILABLEPHONE NUMBER AVAILABLECompetent individual with experience in developing and executing successful SEO and SEM campaigns. Skilled in link building, website optimization and content optimization. Proven track record of achieving positive ROI and high rankings for clients across a variety of industries.Willing to relocate: AnywhereWork ExperienceSenior Ads SpecialistIMCS Group - Remote- Cincinnati OHIO, Nov 2023 to Present Proficient in managing digital ad campaigns across multiple platforms including Google Ads, Facebook Ads Manager. Experienced in analyzing campaign performance metrics and generating insightful reports, utilizing data-driven insights to make informed decisions and drive continuous optimization. Analyzing campaign performance metrics and generating insightful reports, utilizing data-driven insights to make informed decisions and drive continuous optimizationISEO AnalystAmazon - Bengaluru, Karnataka January 2022to October 2022Optimized landing pages using best practices related to page speed, structure, content relevancy. Conducted keyword research and analysis to identify target keywords with high potential. Implemented on-page SEO optimizations, including meta tags, title tags, image alt attributes. Managed relationships with external vendors providing SEO services such as link building or copywriting. Identified methods for interfacing Web application technologies with enterprise resource planning and other system software. Conducted financial modeling for online marketing programs or web site revenue forecasting. Experienced in crafting engaging email copy and designing visually appealing email templates to drive open rates, click-through rates (CTR), and conversion rates.Digital Marketing SpecialistAccenture - Hyderabad, Telangana August 2019to November 2021Created and implemented paid search campaigns, including keyword research, bid management, ad copy writing, budgeting, and campaign optimization.Designed email campaigns using HTML coding techniques to reach target audiences with personalized messages that drove sales results.Accomplished in driving direct-to-consumer (DTC) sales growth through strategic planning, execution, and optimization of sales initiatives across various channels, including e-commerce platforms, company websites, social media, and third-party marketplaces. Implemented tracking codes for analytics tools like Google Analytics to monitor progress of campaigns. Managed social media accounts across multiple platforms such as Twitter, Facebook, LinkedIn, YouTube, Instagram, creating engaging content while increasing followership.EducationBachelor of Technology in Computer EngineeringJawaharlal nehru university June 2018Skills Client ManagementPublisher ManagementSEO OptimizationTest Planning Self-Learner Teambuilding Marketing automation Social media marketing Conversion optimization Analysis skills Email Marketing Search Ad Buying Analytics Adobe Photoshop HTML5 CSS Email marketing Content creation Copywriting Content management systems Communication skills Microsoft Office Organizational skills