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Click here or scroll down to respond to this candidate Candidate's Name
PHONE NUMBER AVAILABLE EMAIL AVAILABLE
SKILLS
SQL: Proficient in querying databases, performing complex joins, aggregations, and data transformations for insights.
Microsoft Excel & Google Sheets: Knowledge of functions, pivot tables, data visualization tools
Google Analytics: Skilled in tracking and analyzing website traffic, conversion rates, and user behavior to optimize online
performance.
Statistics: A/B testing, experimentation, and hypothesis testing
PROFESSIONAL EXPERIENCE
SMART BIRDY (Ecommerce) July 2019 - Present
Data Team Lead
Increased company s annual revenue growth by 15% by performing a revenue & profitability analysis, identifying which
sales channels were the most effective
Improved company s yearly profitability by 20% through increasing our AOV after A/B testing of product offerings, pricing
variants, website funnels & marketing campaign messaging
Increased company s customer Lifetime Value (LTV) by 10% by leveraging the data lifecycle, including collecting and
analyzing customer product feedback, reviews, and survey responses. Engaged directly with customers to understand their
needs and preferences, and utilized insights to enhance customer engagement and retention strategies
Led paid media team to increase company s ROAS from 3x to 5x (Pre IOS 14.5 update) through data-driven decisions
Drove CRO team to boost website conversion rate from 0.7% to 1.5% through strategic A/B testing
Improved company s website performance by 25% by leading our website s team website audit.
SMART BIRDY (Ecommerce) August 2017 - July 2019
Founding Team Member
Myself and one other operational partner launched Smart Birdy, an online travel brand who sells smart & luxurious carry-on
suitcases for women. Launching in 2017, starting from $0 in revenue to over $2 million within the first 2 years of operation.
Accomplishments:
Successfully reached over $300,000 revenue with a minimum of 3x ROAS within first 6 months
Increased company s monthly sales velocity by 50% through building and launching new sales channels
Developed, maintained & managed original company website
Launched and managed the first successful paid media campaigns via Facebook & Google Ads
Launched, managed the first email marketing campaigns via Mailchimp.
Successfully obtained over 50,000 email subscribers within first 16 months
Launched and successfully reached fundraising goal via Kickstater campaign
Planned, executed and organized all original content curation for social media & online marketing
Built company s customer service SOP s in preparation for managing a team
SPRINGLEAF FINANCIAL January 2014- July 2017
Assistant Manager
Performed branch KPI & data analysis and led weekly team discussions on how to address areas of improvement
Managed the life cycle of the loan, including closing loans, collections activities, complying with all laws and regulations
Utilize credit underwriting techniques and sales tools
Educate customers on the terms and conditions of their loan to ensure a clear understanding
Assist in the training and coaching of Branch Team Members and provide interim leadership in Branch Manager absences
EDUCATION
University of Charleston, WV August 2009 - December 2013
Bachelor of Arts (BA) in Digital Communications
Member of NCAA Men s Soccer Team
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