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Click here or scroll down to respond to this candidateCandidate's Name
Chantilly, VA PHONE NUMBER AVAILABLE LinkedIn Profile EMAIL AVAILABLESENIOR LEADERSHIP: BRAND MANAGEMENT MARKETING COMMUNICATIONS PUBLIC RELATIONS Accomplished, results-driven brand and marketing leader with impressive portfolio of success directing multi-channel strategies and initiatives for global Fortune 200 and 300 organizations and startups alike. Seeking new, challenging role in branding and communications management.- Instrumental in generating revenue, boosting market share, elevating brand awareness, securing media coverage, and driving growth through effective marketing, social media, and communications campaigns.- Reputation as audience-first marketer, skilled storyteller, detail-oriented multitasker, engaging colleague, and collaborative project leader.- Career history of promotions into progressively larger-scoped managerial roles based on outstanding job performance.- Well-versed in developing and executing omni-channel launch strategies to achieve success for new products.- Big-picture thinker and creative problem-solver with solid, tactical project management and execution skills.- Talent for building, leading, motivating, and empowering high-performing, cross-functional teams.- Experienced in both corporate and agency marketing targeting B2B and B2C audiences.- Trusted executive advisor, polished presenter, efficient meeting facilitator, and effective committee leader. SKILLSBrand Strategy Strategic Planning B2B & B2C Marketing Copywriting & Editing Public Relations Project Management Social Media Marketing Video Editing & Production Corporate Communications Event Planning Graphic Design Vendor & Agency Management Market Research & Analytics Team Leadership Mentoring & Training Relationship Building Budget Management Remote Work PROFESSIONAL EXPERIENCELPL FINANCIAL, Remote 02/2023 - 02/2024Senior Content Writer and Video Producer- Produced compelling written and visual website content for #1 U.S. independent broker-dealer, which successfully increased brand awareness, customer retention, product promotions, and annual earnings.- Led strategic editorial meetings, enhanced departmental collaboration by 40%, and improved social media, SEO, and webpage metrics, which elevated online engagement by 10% in 3 months.- Implemented A/B testing in weekly e-newsletters by partnering with email marketing team to optimize targeted content, which attained 20% boost in click-through rates.- Appointed as key team member to Brand Relaunch Committee based on successful strategic marketing communications track record, and played integral role in formulating rollout plan and gaining executive buy-in. FICTIV, Remote 03/2022 - 11/2022Public Relations Manager- Elevated startup's brand awareness by 20% in premier publications, and increased C-suite visibility and influence within global digital manufacturing market.- Secured 35% increase in media coverage through diligent management of global media activities, including significant funding announcements and international office expansions.- Led social media strategy and developed high-level customer communications, which delivered 15% improvement in customer engagement.- Supported human resources recruitment efforts and increased online outreach and in-person event participation by 50% through strategic project management and cross-functional collaboration. VOLVO TRUCKS NORTH AMERICA, Greensboro, NC 04/2019 - 03/2022 Public Relations Manager- Directed executive leadership and public relations initiatives to position VTNA as industry leader in innovation, and achieved 30% recognition increase for zero-emission commercial vehicle solutions in U.S., Canada, and Mexico.- Conceived and executed industry's first, live virtual press conference in North America during COVID, which launched VTNA's all-electric Class 8 truck model and boosted media coverage 25%.- Collaborated with cross-functional teams and key stakeholders across design, engineering, manufacturing, research and development, legal, corporate communications, and product marketing, along with global leadership team in Sweden.- Raised VTNA's internal industry share-of-voice (SOV) rating from #6 to #1 in 4 months, maintained top rating each quarter, and earned #1 rating in 2022 SOV report for all Volvo Group North America brands. DAIMLER TRUCK NORTH AMERICA, Portland, OR/Ft. Mill, SC/Gaffney, SC 10/2002 - 03/2019 Director of Marketing, 2018-2019 / Public Relations Manager, 2017-2018 Marketing Communications Manager, 2008-2017 / Public Relations Manager, 2002-2007 Advanced through series of leadership roles across multiple business units, culminating in Director of Marketing position leading all marketing communications activities for brand merger of DTNA's 2 largest dealership groups encompassing 25 locations, 9 states, and 7 brands. Managed multimillion-dollar budgets and 11 agency partnerships, and supervised, mentored, and managed teams of up to 4 direct reports.- Managed crisis and executive communications for DTNA's 7 brands, and collaborated with HQ communications team in Germany, which enhanced global brand perception by 15%.- Developed and executed strategic marketing communications initiatives for the Freightliner Trucks business unit and grew market share by 17%, positioning the company as #1 Class 8 on-highway commercial vehicle brand in North America.- Played vital leadership role in launching first autonomous Class 8 truck in North America, which achieved Guinness World Record and boosted media coverage by 30%.- Drove advertising, public relations, trade show planning, and market research efforts, increasing brand visibility 20% for the Freightliner Custom Chassis Corporation (FCCC) business unit despite 2008 economic downturn.- Secured federal grants for DOE's Clean Cities Coalition and DERA funding programs to support production of compressed natural gas, liquefied natural gas, hydraulic hybrid, and hybrid-electric chassis.- Attained local and national media coverage for FCCCs Zero Waste to Landfill status, an industry-first achievement.- Organized and managed two-day Mythbusters video shoot at DTNAs test track in Central Oregon with Freightliner- sponsored Hollywood stunt driver.ADDITIONAL EXPERIENCE- Public Relations Account Supervisor, The Mandala Agency- Senior Graphic Designer, NBC and FOX NewsEDUCATION- Bachelor of Arts in Communications Studies, Virginia Polytechnic Institute & State University TECHNICAL SKILLS- Remote collaboration, MS Office, Google Workspace, PC and Mac systems, Skype, Zoom, Smartsheet, Asana, Slack, Workfront, Acrobat, Frame.io, Vimeo, Temi, Vidyard, ChatGPT, Writer, Dropbox, Box, Wordpress, major social media platforms, AP Style, Chicago Manual of Style, and early experience with Photoshop and Illustrator. |
