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EMAIL AVAILABLEStreet Address years of igniting engagement through multi-channel marketing: I'm a passionate and results-driven marketing professional with deep expertise in digital marketing, SEO, content marketing, social media, email, and events. Digital-first mindset: I thrive in the dynamic world of online marketing, leveraging SEO strategies to boost website visibility, crafting compelling content that resonates with audiences, and executing engaging social media campaigns. Master storyteller: My passion for creative storytelling translates into crafting email campaigns that convert and design events that leave a lasting impression. Proven track record: I'm not just passionate, I'm results-oriented. My collaborative leadership style fosters innovation and drives exceptional ROI, exceeding expectations consistently.Ready to make an impact: I'm eager to learn more about your business and discuss how my skills and experience can elevate all your marketing efforts. Professional Skills & Technical SkillsDemand Marketing StrategistCreative StrategistDigital StrategistGlobal Social StrategistEmail & Engagement ExpertContent StrategistWriter PR CommunicationsTeam LeadInnovation StrategistWebsite OptimizationMarketing SpecialistMedia BuyerEvent MarketingFundraisingSolutions MarketingCyber-SecurityCrisis ManagementHybrid MarketingCTVAI Seammless.ai and Smartlead.aiWebinarsMedia Buyer print, PPC, radio, TV, and, CTVPPC SpecialistGoogle and FB certificationsInfluencer MarketingWorks all CRMs with easeDeep experience and expertisePage 2PROFESSIONAL EXPERIENCEHead of Marketing, HARBOR LIGHT CONSULTING MARCH 2008 - PRESENT As an accomplished digital marketing expert, I have consistently delivered exceptional results for an array of clients, ranging from emerging startups to several Fortune 100 corporations. My comprehensive skillset encompasses a wide spectrum of marketing disciplines, including website development, content marketing, social media management, eCommerce strategies, event marketing, strategic and analytical thinking, crisis management support, public relations and communications, direct mail advertising, brand optimization, publishing, partnerships, fundraising, sales, retention efforts, and new client development. With a remarkable ability to orchestrate and respond in creative ways. Harbor Light Consulting has provided me with the platform to collaborate with industry leaders, such as: Arthur J. Gallagher - Marketing Specialist, Lead I was recruited to support insurance various divisions of this Fortune 200 company Gallagher Affinity, Specialty, 360 Coverage Pros, NAPA-Benefits, NAPA Premier, SPARK/Anywhere, ABG, PGA Tour, and more. Specializing in eCommerce, email marketing, website updates, cybersecurity, social media, PPC, funnels, retention efforts, trade shows, and new business development. Amazon/iParcel - I was recruited to support worldwide outreach capabilities for the delivery of products. In addition, supporting the development of the internal Amazon Marketing and Advertising platforms.Earth Animal I was hired as a consultant to support marketing growth for the global brand, retail store, and events. It included website development, blogs, social media, sales team support, B2B and B2C development.ETHOS Red Bank Veterinary Hospital, Red Bank Veterinary Hospital Mount Laurel, Red Bank Veterinary Hospital Hillsborough, VRC-Malvern- Field Marketing Support. MasterCard Social media, PPC, and SEO support.American Express Created Restaurant Week retention project. ToysRUs eCommerce growth.FedEx Social media, SEO, and SEM.Coldwell Banker/Previews Production and publishing. Universal Pictures Feature film, social media promotion. NYT Sports & Leisure Division Golf Digest, GSO, Golf World, Tennis Magazine, TBG, Sailing World, Cruising World production and sales.Tennis Week Publishing, ad sales, and event marketing. Tennis Connecticut Event marketing and social media for 7 clubs. IMG Academy Social media, PPC, and SEO.Page 3Lime Rock Park I was recruited to create the social media platform for the race track. After much success, this moved into working directly with Skip Barber making several new websites and supporting the sales team with finding new sponsors and partnerships. Malcolm Pray Achievement Center I was employed to support a new website. This prompted extra help with gathering pledges for the non-profit. It also branched to expand to the family autobody store with email marketing and PPC advertising efforts plus website support. BoatLifters.com I was recruited to build a website and optimize it, generate leads, and engage in external marketing efforts with email and PPC campaigns. RowAmerica Win-Tech and King Rowing website updates, social media, PPC, and event marketing.Saugatuck Rowing Website, social media, PPC, and event marketing. BoatTest.com I was recruited to build a website and market the brand online with SEO and PPC efforts.Fitzgerald Law Firm Website development, social media and PPC. Mark Sherman Law Website development and optimization, social media growth, and PPC campaigns.Jackson, Grant Financial Website, content, social media, and event marketing. Alexandria Capital Finance Website development and social media. Inside Sales Solutions CRM selection, social media support, and PPC. Executive Craftsman Construction Business development, content management, website, local advertising, and social media.HRC Roofing Website update, social media, and new business support. Tishman Construction Website, email campaigns, social media, and trade publications. Rich Construction Website, content, email, PPC, and social media. Orchestra Miami I was recruited to engage in marketing efforts in building visibility, selling tickets, PR and communications, plus marketing major events for the non-profit. In addition to fundraising events like Give Miami Day.WestonArts Website and social media.Ayala Royal Ballet Offering website improvement, new customer acquisition, online media, PR and communication efforts, and event marketing for 4 studios. Center Stage Theatre Company Website.Recreated Wood Website development, content management, social media, and event marketing.Page 4Gemm Learning Social media support, PPC, and content marketing. Newtown Veterinary Specialist/VCA Hospitals Website, social media, and event marketing. The Riedel & Cody Fund event and non-profit website content support. Discount Power Inc. Website development and optimization, social media, eNews marketing. Brightmark Consulting Social media and email support. Wilson RMS Database analytics, direct mail, and commercials. Aloka I worked in sales selling capital medical equipment to hospitals, ORs, and doctors' offices. Veterinary Cancer Center I was recruited to help them improve a website, support print projects, and radio and TV promotion for the brand on a national level. It was one of only a few cancer centers for animals in the country.Flyprvt I was recruited to upgrade a website. After that, I stayed on to support B2C efforts in promoting the private airline. It's presently perceived as one of the chief personal luxury plane firms in the country.Valassis/ADVO I was hired to manage large brands offering geo-fencing capabilities for messaging with direct mail efforts. My customers included Sirius/XM/Pandora, Kroger, Price Chopper, Stew Leonards, Big Y, and Stop & Shop.BlindNewWorld I was hired to expand creative web-based media for the visually impaired. Additional work was added after much accomplishment with web-based media and email. Digitimer North America I was hired to create a website. Extra work ventured into site improvement and optimization efforts, online media, video creation, email advertising, and PPC to a research medical equipment audience.Global Directors Website, business marketing, and social media support. Hewitt Feinberg Social media campaign, content management, event marketing. Bet Shira Congregation Offering website, email, online media, and new membership growth efforts.EDUCATIONNORFOLK FELLOWSHIP, YALE UNIVERSITY, NEW HAVEN, CT Fine ArtsRESELLER POLYTECHNIC INSTITUTE, TROY, NYVideo ProductionBA, UNION COLLEGE, SCHENECTADY, NYFine Arts and EconomicsMPPM, YALE UNIVERSITY, NEW HAVEN, CTMaster of Public and Private ManagementPage 5SPPC, STANFORD UNIVERSITY, PALO ALTO, CAPublishing and DigitalDALE CARNEGIE, TRUMBULL, CTBusinessACTIVITIESI appreciate contributing to my local community when Im not at work and being with my family. Board of Directors WestonArtsBoard of Directors Lachat Town Farm sponsorship, event, and music coordinator Board of Directors at The New England Automobile Museum Lachat Town Farm Event CoordinatorSupporter ofBonefish & Tarpon TrustSave Alligator LighthouseThe Turtle HospitalGuiding Eyes for the BlindLabs4Rescue |