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                                                Candidate's Name
                     Street Address -366-5503 | EMAIL AVAILABLE | https://LINKEDIN LINK AVAILABLE
Candidate's Name  is an innovative, detailed-oriented individual with a passion for digital marketing and strong interpersonal
communication and problem-solving skills. Skilled in using tools like Google Analytics to support complicated analytics.
A dedicated team player, committed to continuous learning and driving successful marketing campaigns.
EDUCATION
Columbia University, M.A. in Educational / Instructional Technology                                   Exp. May  25
GPA 3.9 / 4.0
Course Highlights: Programming for Data Science | Organizational Psychology | Technology and metacognition
University of Texas, Austin, B.S. in Interpersonal Communications, Minor in Educational Psychology          Class of 2023
GPA 3.8 / 4.0 | Dean s Honor | Scholarships for academic excellence and leadership
Course Highlights: Data Science for Mrk Manager | Psychology of Advertising | Theories of Persuasion
WORK EXPERIENCE
Burson, Digital Marketing Intern                                                        Beijing, China | May.   Aug.  24
  Led a 30% increase in conversions within Q1 by producing weekly Campaign Analysis Report and proposing client-
  specific digital marketing and communication strategies
  Drove large scale recruitment of LinkedIn Learning Officers, achieving a 15% interest-to-commitment conversion rate
  by fostering strong connections and strategic outreach
  Executed a social media campaign for Vivo s new AI model, utilizing engaging content and KOL partnerships, resulting
  in 40K+ engagements, and growing the account to 150K followers
  Facilitated event planning of LinkedIn Open Day with panelists from 8 top-tier global universities, offered professional
  development insights as a representative of LinkedIn, and received CGTN coverage
Omega International Group, Social Media Marketing Intern                              San Antonio, TX | Jul.   Nov.  23
  Generated over 500 inbound leads by implementing a content marketing strategy for summer recruitment, including blog
  posts, social media campaigns, and case studies
  Increased organic search traffic of company s website from San Antonio visitors by 8% in one month through SEO
  strategies and broad search modifiers
  Collaborated with the UX team to identify key usability issues through user experience research, enhancing web
  performance and increasing inbound traffic by 13%
WebpowerChina, Marketing Strategy Intern                                              Shenzhen, China | Jan.   Apr.  21
  Developed a proposal with LVMH for the successful launch of a festival marketing campaign, encompassing cost analysis,
  budgeting, timeline, and event details that resulted in a $12,000 revenue
  Established strong relationships with 1,000+ Canton Fair participants through targeted email marketing campaigns,
  achieving an 80% conversion rate and enhancing post-event engagement
  Conducted business operations in alignment with strategic chapter growth and provided seasonal updates to National
  Communication Association at the end of every season
PROJECTS & LEADERSHIP
 Mind Your Orbit  Instructional App for Higher Ed Instructors, Co-founder              Austin, TX | Aug.  22   Nov.  23
  Designed a survey questionnaire distributed to 2,000+ participants and conducted 10+ in-depth interviews to develop an
  innovative solution for higher educators
  Administered 250+ usability tests using Think-aloud methodology, resulting in a 16% increase in user engagement
  Utilized user data and feedback to optimize marketing messaging and improve audience targeting across digital channels
Lamba Pi Eta, President                                                                  Austin, TX | Oct.  22 - May  23
Honor Society of National Communication Association
  Administered 13 student on-campus philanthropy events and promoted the goals of Lambda Pi Eta in local communities
  Cultivated a strong student network (500+ students) by organizing career panels and coaching sessions
  Presided over business conduction and updated with National Communication Association at the end of every season
PROFESSIONAL SKILLS
  Skills: Excel, Google Analytics, Canva (Intermediate), Adobe (Beginner), Python (Beginner), SQL (Beginner)
  Certificates: Google Ads Certificate, Google Analytics Individual Certification, Social Media Management Certification,
  LVMH Insider Certification, Systematic Functional Linguistics (SFL) Writing Certificate
  Language: English (Fluent), Mandarin (Native)
  Interests: Creative writing blog (https://interpersonalcom9.wordpress.com/blog-posts-3), Video Production, Boxing