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Click here or scroll down to respond to this candidateCandidate's Name
PHONE NUMBER AVAILABLE New York City EMAIL AVAILABLEAccomplished educator and creative director. Consistent success tutoring design professionals from various design disciplines as well as university professors. Create effective multimedia curricula which draw upon insights gained from being a hands-on creative, business executive and entrepreneur. Lead classes, workshops and studio courses in architecture and graphic design for diverse students of all ages. EducationBachelor of Fine Arts, Environmental Design, Art History Concentration, Parsons School of Design, New York, NYGraduated with HonorsLicense, Art Education, School of Visual Arts, New York, NY History of French Architecture & History of French Decorative Arts, Parsons School of Design, Paris, France Publication & TelevisionFolender, D. L. Using Design to Imagine the Future, Innovation in New York City, Youth & Advocacy (Journal of the Urban Network), 1995In a Minute New York City, five-part documentary aired on USA Network, 1993 Featured a freshman architecture class I taught and their projects to alieve homelessness Academic & Professional ExperienceDIGITAL CONSULTANT; CREATIVE, PRODUCTION, & STRATEGY, New York, NY 2008 - Present y Provide private tutoring services for professionals, design faculty and students in the various design disciplines, primarily in Adobe Photoshop, Illustrator & InDesign. y Maximize clients brand exposure through digital, social media, and web-based projects. y Help clients to develop workflow, organizational, and general computer skills. y Advise agencies and companies about creativity, production, and social media. y Upgraded materials used to train Aquent account executives about digital development. y Train retail sales associates at Sony about the companys latest products and about features of its computers, digital cameras, and camcorders.y Contributed to redesigning the Live Nation website, providing creative direction and design samples. y Clients include Aquent Corporate, Artemis, The Coby Foundation, The Chandler School, Columbia University, Dorothy Dunn & Associates, George & GiGi, Groundwork Hudson Valley, Janice Y. K. Lee, Jay McInerney, Landmark Worldwide, Lantern Community Services, Lifetime Networks: Project Runway Digital, Live Nation, Lulitonix, Near & Far Aid, mActivity and Sony Electronics. Achievement: Boosted online viewing of messages for LOral Paris and Garnier by over 20 percent through integrating the two brands content into a Project Runway digital video. Bay Atlantic University, Washington, DC 2023 - Present ADJUNCT FACULTYy Created and teaching pilot program for a Adobe Photoshop curriculum in partnership with the Department of Educational Services.y Course includes overview of Adobe Illustrator as well as a unit on Professional Practices. y Students required to pass Adobe Photoshop Certification exam as requirement. Achievement: Program being adopted by the organization Can I Live, providing educational sertvices to underserved communities.Parsons School of Design, New York, NY 2016 2018 ADJUNCT FACULTYy Teaching first year course Time:Embodied & Time: Composition y The class explores aspecsts of performance, ritual, identity, and live art as expressed through the physical body and the impact it has on the space around it. y Projects include motion graphics and single frame imagery using Adobe Premire Pro and Adobe In Design Parsons: ADJUNCT FACULTYy Teach Continuing Education course Digital Layout: Adobe InDesign Parsons: ADJUNCT FACULTYy Teach Continuing Education course Digital Imaging w/ Photoshop I Parsons: ADJUNCT FACULTYy Teach online Continuing Education course Digital Imaging w/ Photoshop I Guggenheim Museum, New York NY 2017WORKSHOP INSTRUCTORy Created and taught museum program celebrating Frank Lloyd Wrights 150th birthday. Program explored the Frank Lloyd Wrightdesigned museum, as well as several other iconic buildings and included a special architecture and construction workshop. The workshop was for families with children 8 and up. Saddle Ranch Digital (digital signage agency), Beverly Hills, CA 2011 CREATIVE DIRECTOR / SENIOR PRODUCERy Led strategies for place-based digital signage, social media, and mobile platforms. y Clients included Martin Lawrence galleries.Achievement: Increased Twitter followers by 38 percent through content development and adept management. iconmobile (mobile agency), Santa Monica, CA 2010 - 2011 SENIOR PRODUCERy Developed iPhone and Android applications to meet clients diverse needs. y Completed projects to specification, on time, and within budget. y Led a British team in crafting an iPhone application. y Collaborated in producing the Owner Quick Start Guide application for Land Rover. y Used a proprietary development platform to create a mobile site campaign for Intel. y Clients included RIM (BlackBerry), Intel, Land Rover, and NBCUniversal. Achievment: NBCUniversal app awarded FWA Mobile Of The Day. Dentsu America (advertsising agency), Santa Monica, CA 2007 - 2008 DIRECTOR OF INTERACTIVE SERVICES / EXECUTIVE PRODUCER y Established and managed the digital department for a bicoastal company. y Generated digital concepts, strategies, and support for stakeholders throughout the agency. y Defined and implemented best practices. Identified tools for execution of digital products. y Recruited high profile bloggers from YouTube to promote Canon products on YouTubes platform. y Designed an online initiative for coordination with Toyotas traditional advertising campaign. y Clients included Bandai Toys, Canon, Domaine Chandon, Scion, Sutter Home, and Toyota. Achievement: Led social media campaign generating hundreds of thousands of views for Canons content on YouTube.E-HAUS, (digital agency) Venice, CA 1998 - 2007FOUNDER / EXECUTIVE CREATIVE DIRECTOR / EXECUTIVE PRODUCER y Established and managed a full service boutique agency. y Served as creative and strategic lead for interactive campaigns. y Crafted innovative website, social media, print, packing, and marketing materials. y Drove business development.y Responded to requests for proposals, forecast budgets, and drew up work scopes. y Led development of e-commerce site for David Lee Roth, enabling him to sell merchandise while on tour. y Clients included Adaptec, Coca Cola, ESPN, Farmers Insurance Group, Fox Broadcasting, The Gap, Hewlett- Packard, Maui & Sons, NBC, Nestl, David Lee Roth, Sensa Pens, and Shell. Achievement: Increased the duration of visits to gap.coms denim campaign by 7 minutes. University of Southern California, Los Angeles, CA 2004 - 2006 ADJUNCT DESIGN PROFESSORy Taught a project-based third year design studio. y Covered typography, design, and media history.y Developed students conceptual, analytical, and critical thinking skills. Folender CV Page 2American Intercontinental University (AIU), online 2001 2005 ADVISORY BOARD MEMBER (2004 - 2005)y Helped to design and upgrade the Media Studies program. y Contributed to resolving issues concerned with the curriculum, faculty and staff, facility, and equipment. AIU: CURRICULUM AUTHOR / ADJUNCT PROFESSOR (2003 - 2004) y Co-created a Media Studies curriculum and delivered it to fourth year Bachelors of Fine Arts majors. y Provided instruction not merely in film and television production but also in design and production using digital media.AIU: ADJUNCT DESIGN PROFESSOR (2001 - 2004)y Crafted and taught courses for third and fourth year undergraduate visual communications students in Professional Practices in Visual Communication, Advanced Typography, and Graphic Design II. LaserFiche (software developer), Long Beach, CA 2004 - 2005 CREATIVE DIRECTOR / CONSULTANTy As interim creative director, oversaw the visual implementation of a worldwide rebranding effort. y Functioned as creative lead for all visual communication projects. y Contributed to developing web and print collateral, demonstrations, exhibitions, and packaging. Achievement: Updated the structure, processes, and procedures after thoroughly analyzing the studios structure and workflow.Velocity Media, (digital agency) San Francisco, CA 1998 CREATIVE DIRECTORy Executed responsibility for the companys vision and creative strategy. y Recruited, mentored, and supervised a talented team of writers, art directors, and designers. y In collaboration with clients designed online branding. y Clients included Cisco Systems, LucasArts, and Oracle. Poppe Tyson (advertsising agency), Silicon Valley, CA 1997 GROUP CREATIVE DIRECTORy Focused on the Sony PlayStation account.y Managed a high-performing team of ten which included art directors, animators, copywriters, and producers. Coordinated with eight developers.y Brainstormed and created such interactive projects as the global website and microsites for third-party games.Achievement: Developed an interactive CD-ROM which was one of the very first of its kind. DNA New Media Group (advertsising agency), San Francisco, CA 1997 CREATIVE DIRECTORy Spawned concepts and strategies for interactive projects in cooperation with clients. y Took part in efforts to attract new business through pitches and presentations. y Managed art directors, copywriters, designers, and animators. y Clients included Boehringer-Mannheim, Borland International, Cadence Design System, Documentum, Normura Securities, and the San Jos (CA) Inner City Games. Achievement Was retained and promoted after my former employee merged with DNA. NetSource Communications (advertsising agency), San Francisco, CA 1996 - 1997 ASSOCIATE CREATIVE DIRECTOR / CREATIVE STUDIO MANAGER y Drove creative and conceptual problem solving from the start to completion of diverse projects. y Developed materials for the web and other interactive media. y Led a creative staff of four augmented by 12 freelancers. y Clients included British Telecom, CyberCash, Diamond Multimedia, Fijitsu Microelectronics, Fujitsu Takamisawa, Union Camp, and Yankee Group.Achievement: Was retained and promoted after NetSources merger with DNA. Folender CV Page 3Transphere Interactive, (advertsising agency ) San Francisco, CA 1996 DESIGNER / ANIMATORy Conducted research and development for creative technologies to be integrated into websites and multimedia projects.y Clients included British Telecom, Conner Peripherals, Nvidia, and Yankee Group. Leap, American Institute of Architects, San Francisco, CA 1995 TEACHERy Developed and led workshops for the Festival of Youth at the Golden Gate School. The Arts Studio, Manhattan West Junior High School, New York, NY 1995 TEACHER: CURRICULAR PRACTICAL TRAININGy Created and delivered an architectural curriculum to seventh graders. High School of Art & Design, New York, NY 1993 - 1994 TEACHERy Instructed high school students about architecture, interior design, and three-dimensional design. Cooper Hewitt National Design Museum, Smithsonian University, New York, NY 1991 -1996 WORKSHOP INSTRUCTOR (1996)y As part of the Summer Design Institute, designed and conducted a workshop for teachers about the imaginative use of the city as a classroom and studio. y Delivered workshops originated in previous years. Cooper Hewitt: AUTHOR & INSTRUCTOR (1995)y Crafted and led the City of Neighborhoods: East Harlem El Barrio workshop for teachers. y Creatively based the curriculum in East Harlems built environment. y Engaged participants in exploring design, historical, and social issues. y Enhanced teachers curriculum development, presentation, and research skills. Cooper Hewitt: AUTHOR & INSTRUCTOR (1994)y Developed an architecture curriculum and delivered it after school to public high school students. y Focused on New Yorks architecture, culture, history, and social climate. Cooper Hewitt: WORKSHOP INSTRUCTOR & PANELIST (1994) y Through the Summer Design Institute, headed a workshop which explored the relationship between the physical environment and creativity in education.Cooper Hewitt: WORKSHOP INSTRUCTOR (1994)y As a contributor to Career Day: Messages from Cyberspace, crafted and facilitated a workshop which investigated communication and image language using graphic design and telematics technology. Cooper Hewitt: MUSEUM TEACHER (1992 - 1993)y Guided school groups through an exhibition entitled The Power of Maps. y Stimulated discussions about ideas and objects presented in the exhibition. Cooper Hewitt: WORKSHOP INSTRUCTOR (1992)y Created and conducted The Expressive Power of Design: Appealing to the Senses workshop. y Explored performance, collage, drawing, and model making as design tools. Folender CV Page 4Cooper Hewitt: TEACHER (1991)y Supervised students engaged in constructing a 48-foot suspension bridge and designing landscaping as part of A Bridge to Learning.y Guided participants throughout the design process as they produced conceptual and schematic drawings, plans, elevations, and finished rendered drawings. Syracuse University, Florence, Italy 1993JURY CRITICy Served as a juror for the final review of projects made during an environmental program abroad. Metropolitan Museum of Art, New York, NY 1992MUSEUM TEACHERy Employing different galleries as resources, taught multiple childrens programs. y Explored art and architecture, then involved students in a hands-on project. Screamwear, (jewelry design studio) New York, NY 1987 - 1989 FOUNDING PARTNER / DESIGNERy Participated in establishing a startup which used original designs in producing limited editions of handmade jewelry for sale through representatives coast to coast. y Designed not only jewelry but also displays for trade shows. |
