| | | 20,000+ Fresh Resumes Monthly | |
|
|
| |
Click here or scroll down to respond to this candidateCandidate's Name
Rochester, Michigan Street Address Cell - 248-736-2384 Email: EMAIL AVAILABLE HTTPS://Candidate's Name .MYPORTFOLIO.COM/WORKPROFESSIONAL SUMMARYWith over 15 years of delivering comprehensive marketing solutions, I specialize in crafting effective go-to-market strategies, robust sales approaches, distinctive branding, and impactful digital campaigns. My expertise has driven substantial improvements in brand visibility, customer engagement, and revenue growth for a diverse range of clients. As a Freelance Marketing Director, I develop compelling B2B and B2C strategies, lead teams to enhance productivity, and have earned recognition from prestigious platforms such as Good Morning America and Forbes. My mission is to propel business growth through strategic, creative, and data-driven marketing solutions, while integrating the latest technologies and trendsSKILLSStrategic MarketingBrand ManagementB2B/B2C Sales & MarketingSocial Media MarketingDigital MarketingCreative DirectionAdvertising CampaignsEmail MarketingGrowth StrategyContent CreationCRM ManagementTrade Show StrategiesPROFESSIONAL EXPERIENCEOwner/Fractional CMO Bloomfield Brand Management - Rochester, MI03/2019 - PresentEngineered 35+ B2B and/or B2C rebranding strategies clients across diverse sectors - Business Services, Healthcare, Industrial, Technology, SaaS, Renewable Energy, Beauty, Grocery, Retail, Luxury, Hospitality, and Nonprofit - by leveraging market insights and innovative methodologies to drive brand transformation and growth.Achieved successful launches through strategic go-to-market action plans designed for 48 new companies, brands and/or new products resulting in brand awareness, market penetration, and positioning across diverse industries.Increased consumer engagement for all clients by conducting initial analysis of existing marketing framework and improving benchmarks across the board through social media, digital campaigns and email campaigns.Spearheaded AI integration for 5 clients to boost productivity, implement streamlined workflows and enhance efficiency.Featured on Good Morning America, Forbes, Upwork Hire for Impact, and in articles for success in marketing and business.Major Accounts Include:Fractional CMO Treadwell Data - Seattle, WA (1 hour weekly commitment)06/2021 - PresentManaged increasing SEO performance by 138% on website achieving significant increases in organic traffic and search engine rankings.Initiated a new corporate newsletter that resulted in an average 22% open rate and 17% click through rate.Directed marketing team, resulting in increased brand visibility, successful campaigns, and achievement of marketing objectives.Formulated and executed tailored marketing strategies, resulting in enhanced brand visibility, increased customer engagement, and revenue growth.Marketing Director Frontier Pharmaceutical Melville, NY12/2022 PresentImplemented email campaign for customers resulting in 38% open rate and 4.6% click through rate.Responsible for innovative email design, discount sales strategy and customer communications.Oversaw initial Google Ads strategy to enhance brand visibility and engagement through product remarketing.Marketing Director CleanSpace Technology - Melbourne, Australia07/2022 5/2024Led comprehensive rebranding and redesign of the company's USA website, resulting in enhanced brand identity, user experience, and improved engagement rates.Redesigned sales and marketing assets to align with brand objectives, enhancing visual appeal, communicating key messages, which resulted in improved engagement and conversion rates at trade shows boosting sales.Produced over 20 product training videos and engaging brand commercials from concept to post-production, effectively conveying key messages.Fractional CMO Aspire Health Pharmacy Services - West Sayville, NY07/2022 - 02/2024Oversaw corporate communications strategies, resulting in a 32% open rate on all corporate communicationsEnsured consistent messaging and brand representation for PPSC, Aspire Health Pharmacy, AlliantRX, and Florida Pharmacy Network, including member newsletter, PAC legislative updates and pharmaceutical partner deals.Managed email campaigns for Aspire Health companies, optimizing targeting, messaging, and performance tracking to drive member engagement.Marketing Director Axtra3D - Columbia, South Carolina07/2021 - 09/2022Designed a comprehensive brand strategy for new technology, product and company resulting in Series A and A-ll funding of $11.5M.Designed compelling trade show booths and assets, resulting in increased booth traffic, lead generation, and brand awareness resulting in significant PR opportunities and articles.Created multiple engaging video and marketing assets to enhance brand visibility and engagement.Fractional CMO Tricked Out Accessories - Salt Lake City, UT02/2020 - 12/2020Increased eCommerce website SEO by 45% resulting in increased sales and traffic.Crafted a unique strategy to keep a retail business operational during COVID shutdown resulting in continued revenue by obtaining approval for emergency repair sites.Managed eCommerce website with products, services, promotions and UX; included managing Google Ad campaign for all 17 retail locations.Fractional CMO Thumb Bio Energy - Sandusky, MI06/2019 - 03/2020Directed marketing initiatives for a clean energy firm, overseeing campaign development and tracking to promote sustainability solutions and boost brand awareness in renewable energy.Produced captivating brand update, digital assets, and marketing collateral, enhancing brand identity across platforms.Managed social media platforms, crafting strategies to foster engagement, increase audience reach, and drive meaningful interactions.National Brand Manager Smart Step Therapeutic Flooring - Troy, MI08/2013 - 03/2019Established new B2B division with unique go-to-market strategies in over 7 sectors, showcasing adaptability, research expertise and launch prowess.Executed sales strategy resulting in driving B2B sales from $30K to just under $3M annually in 3 years; Year 1-28% growth, Year 2 - 345% growth, Year 3 - 38% growth, year-over-year.Expanded major eCommerce accounts including Amazon, Staples, Quill, and Office Depot, resulting in quarterly sales over $500K.Led entire scope of trade show strategy at 8-12 diverse national shows annually resulting in maximized lead conversion and business growth.Directed a diverse sales team that grew to 7 members, providing leadership, guidance, and training in lead management, resulting in a high-performance culture and achieving sales targets.Utilized CRM systems to streamline customer data management, improving lead conversion rates through effective organization and analysis.Continued to create new opportunities including successfully launching an Automotive Licensed division, with MOPAR launched out at the SEMA Trade ShowEDUCATIONBachelor of Business Administration, Management - Baker College Auburn Hills, MI 2003-2004LINKS & PRESSLinkedIn Profile https://LINKEDIN LINK AVAILABLEGood Morning America - Feature https://www.goodmorningamerica.com/living/video/women-lean-holiday-gigs-supplemental-income-81250288Forbes Magazine - Feature https://www.forbes.com/sites/stevenaquino/2023/01/30/how-jobs-connector-site-upwork-makes-life-more-accessible-for-freelance-worker-Candidate's Name /?sh=4550696c128aUpwork Hire for Impact - Feature https://www.upwork.com/about/our-impact/hire-for-impact |
