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Racine, WI Street Address PHONE NUMBER AVAILABLE EMAIL AVAILABLE LINKEDIN LINK AVAILABLE HIGH-PERFORMING SALES & SALES MANAGEMENT EXECUTIVE Winning New Accounts Growing Existing Accounts Cultivating Loyal, Long-Term Relationships with Clients Industry Focus: Food Service, Food Ingredients, Food Packaging & Food EquipmentSelf-starting, persuasive, creative, and entrepreneurial executive with a history of building business for companies and exceeding quotas by an average of Street Address %-20% during 20+-year career.Quickly build rapport and foster trusting relationships with clients by leveraging superb listening, interpersonal, and communication skills.Effective at training, coaching, leading and inspiring sales teams to perform at their maximum potential.Technical skills include Microsoft Excel, Word, PowerPoint, Software 2, and Software 3.EXPERIENCETHE RESTAURANTS AT RIVERS END, Racine, WI 2022 Present The Restaurants at Rivers End comprises Chartroom Food & Spirits, a riverside restaurant with casual dining and Bridge Tender Tavern, which offers a variety of sandwiches and favorites. General ManagerReimagined and reopened 2 restaurants that had been closed for several years due to losses in sales and customer traffic. Oversee all aspects of day-to-day operations, ranging from budgeting, forecasting, and cost control to inventory management, marketing, quality, customer service, health and safety regulations, and staff hiring, training, and supervision.Paved way for restaurants to generate $1.5M to $2.5M in sales by steering organizational, cultural, marketing, and customer engagement strategies to build organizational resilience, brand awareness, and customer loyalty.Contributed to the City of Racines renaissance along the river by promoting and building excitement around reopening restaurants, including how they complement each others marina and waterfront locations (50 yards apart) along with bringing back the iconic Venetian Night and creating the Best Day not only for The Restaurants at Rivers End but for many participating locations.Reconnected with former customers and attracted new customers by bringing back popular menu items and events, creating new menu items and events, and fostering cultures of genuine hospitality and exceptional customer service.Streamlined and modernized operations through productivity and efficiency improvements, including implementation of proper procedures, systems, processes, and technologies to replace prior ineffective practices and outdated facilities. PERFORMANCE FOOD GROUP COMPANY (PFGC) / ROMA FOODS, Chicago, IL / Tampa, FL 2012 2022$30B leading food distributor/supplier to 150,000 restaurant, vending, coffee service, theatre, concessions, retail, hospitality and fundraising sectors in the U.S. PFGC acquired Fox River Foods, Inc. in 2012; ROMA became part of PFGC in 2008. Sales & Marketing Representative Chicago, IL (2012 2019); Sales & Marketing Representative Tampa, FL (2019 2022) Selected for rare transfer within the company to create a new route and ultimately grow, manage, and maintain a highly competitive territory in WI. Cultivated new business opportunities while increasing existing business for PFGC as it continues to growth organically and through acquisitions. Assisted in transition after acquisition of Fox River Foods by PFG in 2013.Grew weekly sales territory from an average of $45K to $80K-$90K. Initially served in and grew territory comprising Walworth, Racine, Waukesha, and Milwaukee counties.Strengthened territory performance by paring territory down to more targeted areas of Walworth, Racine, and Milwaukee counties and continued to trim territory to Racine and Milwaukee counties. Strategic Sales PlanningNew Business DevelopmentTerritory ManagementMarketing, Advertising & PromotionsRelationship-Based SellingKey Account ManagementClient Service, Satisfaction & RetentionTurnaround & Change ManagementTeam Training, Motivation & LeadershipCandidate's Name Page 2 PHONE NUMBER AVAILABLE EMAIL AVAILABLE Performance Food Group (PGC) / Roma Foods Continued:Set the stage for reps to succeed by splitting off approximately $10K to $20K in sales annually as seed for new reps to grow territories for PFGC and adding reps in Waukesha and Walworth county areas with seed accounts.Received sales awards, including Nashville Roll Off Winner (2018/2019) and Circle of Excellence Award (2016). SYSCO FOOD SERVICES OF EASTERN WISCONSIN, Milwaukee, WI 2011 2012 Marketer and distributor of food and related products to foodservice or food-away-from-home industries. Marketing AssociateGained insight and experience into the dynamics of sales and marketing and acquired in-depth product knowledge through graduating from the companys SYSCO comprehensive sales training program.Won new accounts, built brand awareness, and upheld brand recognition in the Milwaukee market by building strong relationships with customers and by planning, executing, and managing marketing programs. REINHART FOOD SERVICE, Milwaukee, WI 1998 2011One of the 5 largest foodservice distributors in the U.S. providing fresh produce, proteins, ingredients, supplies, and equipment to customers across the U.S.Regional Sales ManagerPromoted to Regional Sales Manager to build, retain, and grow business in Southeastern WI and IL. Coached, motivated, and managed a 7-member sales team.Immediately faced and successfully overcame challenges involving the need to replace sales representatives and the company struggling with customer service issues and ineffectiveness in handling growth.Grew region by more than 20% to $350K in weekly sales over 3-year period.Exceeded quotas by average of 25%. Interviewed, hired, trained and guided representatives in successfully increasing sales year to year.Led an award-winning team, including a representative that received the Rookie of the Year Award and another representative who won the Runner Up Award.Won the Sales Representative of the Year Award in 2002. Additional Experience:Owner REEFPOINT BREW HOUSE / THE LANES ON 20 / ANGRY BROTHERS SPORTS BAR, Racine, WI. (2013 Present). Launched businesses that generate $3M in sales annually. Involved in creating destination restaurant Reefpoint Brew House from ground-up, including marketing, advertising, staffing, promotions, entertainment, and special events. Owner TOMMYS SANDWICH SHOP, Racine, WI (1998 Present). Created, opened, and grew an iconic, generational business to $500K in annual sales.Owner PLAZA BOWLING CENTER / PARADISE WEST BOWLING CENTER (1993 Present). Started and expanded Plaza Bowling Center to Plaza Bowling Center & Banquets. Grew sales from $200K to $1.2M. Subsequently purchased Paradise West Bowling Center and merged it with Plaza Bowling Center to create the Lanes on 20/Angry Brothers Sports Bar. Generated $2.4M in annual sales.EDUCATION ORGANIZATIONSMajor in Marketing University of Wisconsin-Parkside, Kenosha, WI Associate of Science, Radio Broadcasting Gateway Technical College, Kenosha, WI Member Racine Visionary CommitteeSelected for impact of past initiatives and views for future betterment of the community. Member Downtown Racine Corporation Executive Board (2014 2019) Advisor Gateway Technical Institute, Racine, WI (2016 2018) Board of Directors Big Brothers/Big Sisters Racine (1998 2002) |