| | | 20,000+ Fresh Resumes Monthly | |
|
|
| |
Click here or scroll down to respond to this candidateCandidate's Name
Chicago, IL Phone: PHONE NUMBER AVAILABLE Email: EMAIL AVAILABLE LinkedIn: LINKEDIN LINK AVAILABLE Data Analyst with over 5 years of experience specializing in digital marketing analytics. Skilled in gathering, analyzing, and visualizing data to support data-driven decisions. Proficient in SQL, Python, R and data visualization tools like Tableau & Power BI, with a proven ability to translate business requirements into actionable insights and collaborate effectively with stakeholders to drive successful outcomes. EDUCATIONMaster of Science in Management Information Systems (MIS) GPA: 3.87 Aug 2022 May 2024 Northern Illinois UniversityBachelor of Computer Applications Aug 2012 May 2015 Savitribai Phule Pune University (Formerly, University of Pune) India Certifications: Microsoft Certified Power BI Data Analyst Associate, Data Analytics Using SAS Software - SAS Joint Certificate Program, Digital Marketing Certification, Google Analytics, Google Ads Fundamentals SKILLSProgramming & Data Visualization: SQL, Python, R, C, C++, Java, JavaScript, MATLAB, HTML, DAX, Tableau, Power BI Tools & Technologies: MS Excel, Snowflake, SAS Enterprise Miner, SAP S/4 HANA, JIRA, MS Visual Studio, VB.NET, NodeXL, Wireshark Areas of Expertise: Data Analysis & Visualization, Forecasting, Machine Learning, Big Data, Data Modeling, Data Mining, Data Structures & Algorithms, Object-Oriented Programming, Database Management, Entity-Relationship Modeling, Project Management, Business System Analysis & Design, Sentiment Analysis, Social Media Analytics, Enterprise Resource Planning with SAP, Network & Cyber Security. PROFESSIONAL EXPERIENCEResearch Assistant, Northern Illinois University, DeKalb, USA May 2024 Present Designed and deployed a Shiny app for hosting online exams, integrating Google Sheets integration for authentication, data storage, and user performance tracking. Managed deployment on the Shiny app server, ensuring seamless access and functionality for users. Preprocess and extract information from large text datasets for analysis. Analyze chatbot user interactions to identify patterns in sentiment and emotion. Design dashboards to monitor chatbot performance and provided insights for improving user experience. Digital Marketing Analyst, Net Protector Antivirus, Pune, India Sep 2019 Oct 2020 Led an analytics team of 4 members, providing solutions on search engine optimization, display advertising metrics, and social media marketing, while incorporating data analysis to optimize strategies. Developed data-driven marketing strategies for customer segmentation and budget analysis across multiple channels. Achieved around 40% increase in website traffic through effective page layout analysis, content maintenance, and on-page SEO analysis. Governed website performance using Google Analytics, resulting in improved user experience and engagement. Increased monthly unique visitor metrics by 20% through advanced data analysis of advertising and website analytics. Enhanced website conversion rate by 15 percentage points through data-driven A/B testing and strategic adjustments. Developed Tableau reports and dashboards showcasing KPIs and actionable insights for stakeholders. Senior Associate, eDealinfo USA Inc, Pune, India July 2015 Aug 2019 Implemented eCommerce-driven product promotion for 15000+ merchants via email marketing, online advertising, and social media. Managed the affiliate marketing program, maintained relationships with affiliates and partners, and monitored campaign performance, resulting in a year-over-year revenue increase of over $200K. Leveraged PuTTY and SQL for data extraction, respectively, and applied Excel skills to glean valuable insights from a vast affiliate database. Formulated impactful strategies for generating compelling website content, ensuring alignment with overarching goals and engaging target audiences effectively.ACADEMIC PROJECTS Aug 2022 May 2024 Developed a predictive model in R to forecast average daily rates for over 3,000 hotels. Applied advanced regression techniques, achieving a 95% accuracy rate, which provided dynamic pricing insights and enhanced revenue management strategies. Utilized SAS for a comprehensive data analytics project on gun violence. Employed ETL processes for data integration and applied statistical modeling to uncover trends and relationships, leading to actionable insights for policy recommendations. Optimized ULINEs distribution network using Python & Tableau reducing delivery time by 20% while demonstrating expertise in data storytelling and dashboard design to improve customer satisfaction through strategic warehouse placement. (link to dashboard) Leveraged R for analyzing customer behavior and purchasing patterns. Extracted insights to develop strategic customer segmentation, resulting in targeted marketing initiatives and a 20% increase in conversion rates. Designed and implemented a database for an Art Gallery using SQL Server and MS Visio. Expanded system functionalities, ensuring business requirements alignment while maintaining compliance with the initial setup. |
