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Click here or scroll down to respond to this candidatePage 1 2Candidate's Name
Marketing ManagementEMAIL AVAILABLE PHONE NUMBER AVAILABLELinkedIn Sioux Falls, SD, Street Address
Results-oriented healthcare marketing professional with hands-on experience executing robust marketing and communication strategies as well as leading cross-functional projects to ensure long-term corporate growth. Proven track record of elevating brand awareness and driving growth through leading integrated marketing campaigns. Demonstrated expertise in orchestrating strategic marketing tactics across a broad range of media channels. Proficient at leveraging strong communication skills to captivate large-scale customers, while meeting and exceeding client expectations at all levels.Areas of ExpertiseStrategic Marketing PlanningMarket ResearchProject Management & DeliveryCampaign ExecutionBudgeting & ForecastingRevenue Growth & OptimizationRelationship BuildingCross-functional team leadPublic SpeakingTeam Leadership & DevelopmentCorporate CommunicationsProfessional ExperienceAvera Health Sioux Falls, South Dakota 2019 Present Marketing Strategy PartnerImplement tactical marketing strategies across a wide range of media platforms and service lines. Lead integrated marketing campaigns and introduce innovative initiatives by implementing data-driven strategy. Examine extensive research data and customer behavior to develop targeted propensity models and marketing tactics. Lead cross-functional teams, manage campaign expenses and report relevant metrics to stakeholders. Execute enterprise brand strategies for behavioral health, orthopedic, therapy, and brain / spine service lines. Accomplished set campaign objectives and met expectations by using industry and consumer data. Established collaborative partnerships with leadership, operational stakeholders and clinical providers. Facilitated successful opening of Avera Behavioral Health Urgent Care. Elevated brand awareness and drove patient volume to Orthopedics program year over year. Avera Health Sioux Falls, South Dakota 2017 2019 Avera Health Marketing Communications CoordinatorDeployed strategic communication plans for specific internal audiences comprised of clinical and non-clinical staff. Analyzed and generated patient education material for a variety of audiences by collaborating with clinical stakeholders. Developed effective internal communications including newsletters, infographics, intranet articles, and email distribution lists. Performed yearly assessment and revisions of patient education materials Facilitated end-to-end execution of Beckman Coulter lab automation installation. Achieved client, departmental, service line, and system-wide goals by delivering complex communication projects. Fostered and maintained strong relationships with major partners, such as physicians, and service line steering committee members.South Dakota State University-Brookings, South Dakota 2013 2017 SDSU Wellness Center Programming & Promotions Coordinator Managed day to day marketing and special events, such as public relations, website, digital, social media, and internal events. Developed budget guidelines for various departmental areas of student affairs as well as devised and executed tactical marketing strategies. Delivered assistance to manage student affairs programming activities, covering health and wellness initiatives. Directed, trained, and coached student workers. Captivated target audience to promote multiple services while adhering to university branding standards. Page 2 2 Enhanced public speaking engagements by educating faculty, staff, students, and community regarding Wellness Centers amenities and services. Built and strengthened effective relationships with facility and event sponsors. Additional ExperienceAdmissions Counselor, South Dakota State University Brookings, South Dakota, 2012 2018 Education & CertificationsCertificate of Market Research, Society for Health Care Strategy & Market Development (2022) Master of Arts in General & Organizational Communication (2008) University of Northern Iowa, Cedar Falls, IAof Arts in Communication Studies, Speech Communication (2006) Iowa State University, Ames, IATechnical ProficienciesWorkfront CRM Adobe Creative Suite Mail Chimp Microsoft Office Suite CommonSpot Drupal 8 VitalSite Hootsuite Google AnalyticsAwards & HonorsInternational Gold Stevie Award International Business Awards 2023 Ask the Question Campaign Grand Stevie Award American Business Awards 2023 Ask The Question Campaign EmBe Womens Leadership Cohort 2023Avera Aspiring Leaders Program Graduate, 2020Global Leadership Development Program, 2018Leadership Brookings Graduate, 2016NIRSA Professional Foundation Scholarship, 2016NIRSA 1st Place Creative Excellence Award for Programming Publication, 2015 NIRSA Region V Star Trac Stipend Recipient, 2014Pi Beta Phi National Sorority Alumnae, 2006 |
