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Candidate's Name
EMAIL AVAILABLE LINKEDIN LINK AVAILABLE PHONE NUMBER AVAILABLEChampaign, Illinois, USA.EducationUniversity of Illinois Urbana-Champaign Champaign, Illinois Master of Science in Technology Management (MSTM) GPA: 3.Street Address /4 Aug 2023 - Aug 2024 Relevant courework: Project Management, Analytics for decision making, Business Intelligence, Information System Development and Management (SDLC), Operation Management, Marketing Management, Leadership and Teams College of Engineering, NICHE Tamil Nadu, IndiaBachelor of Engineering in Aeronautical Engineering; GPA: 8.65/10 (Gold Medalist) Aug 2015 - June 2019 Work ExperienceGies College of Business, UIUC Urbana-Champaign, Illinois Course Assistant January 2024  Present. Course Assistant for the course Marketing Management, Global Strategy & Digital Marketing Analytics for the iMBA program at Gies College of Business. Graded assignments & reviewed content for the courses. Increased course enrollment by 15% by utilizing data-driven strategies to identify learning gaps and improve course contentPykupz Technologies Pvt Ltd.(Indias SmartSites) Mumbai, India Project Manager January 2021  June 2023. Boosted client base and revenue by 30% by leading strategic analysis and developing digital marketing plans, implementing data-driven market expansion strategies using Power BI and Salesforce. Increased customer engagement by 40% by developing Power BI dashboards for campaigns for reporting. Enhanced campaign effectiveness by 32% by utilizing time-series forecasting, applying ARIMA and SARIMAX models to predict trends and optimize marketing strategies. Achieved higher conversion rates and improved user experience by managing customer data platforms, optimizing processes, and implementing initiatives in CRO and data-driven marketing strategies. Digital Analyst January 2020  January 2021. Achieved 96.5% accuracy in 12-month sales forecasting by developing predictive analysis models for accurate sales forecasting, improving strategic planning and decision-making. Reduced data preparation time by 20% by uniforming data workflows using Tableau prep builder to streamline data processes. Boosted client conversion by 25% by identifying gaps in marketing campaigns, developing data strategies for campaign optimization, conducting A/B testing, and utilizing Adobe Target for data personalization. Increased campaign efficiency by 25% through providing valuable insights for data-driven decisions by tracking and analyzing campaign performance using Adobe Analytics for tagging and tracking campaigns. SkillsProgramming Language and tools: Jira, MS Office, Python, R, Tableau, Google Analytics, SQL, Oracle, Hadoop, NoSQL, Power BI, SAS, Adobe Analytics, Tagging, A/B testing, Adobe Target, AI/ML. Key Strengths: Market analysis, Project management, Client handling, Stakeholder communication, Cross-functional collaboration, Business Intelligence, Data Visualization, univariate analytics, Market research and analysis, Go-to-market strategy, Process optimization, Project management, Agile and Scrum Methodologies. Academic ProjectsPredicting Purity of Honey February 2024.University of Illinois Urbana-Champaign. Developed and validated linear and decision tree regression models to predict honey purity. Achieved an exemplary model accuracy of 92%, demonstrating high predictive reliability. Analyzing Customer Churn November 2023.University of Illinois Urbana-Champaign. Identified key factors contributing to customer churn by analyzing large datasets using Python and SQL. Built logistic regression models and provided actionable insights to reduce churn rates and enhance customer retention which led to a churn reduction of 15% .Sales Forecasting for Retail Chain September 2023. University of Illinois Urbana-Champaign. Enhanced sales forecasting accuracy by 15% through the development of time-series forecasting models using ARIMA and SARIMAX. Utilized model outcomes to optimize inventory management and improve strategic decision-making.