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EXPERIENCEthenetisus@gmail.. com I Street Address / Ana Ordonez M.F.A.Owner of a multi-brand shop Yuniko. Conception and execution of the marketing and communications strategies. Social media campaigns and PR.Established five distribution channels for various brands across Ecuador, expanding brand exposure and increasing sales by 20% annuallyStrategically positioned and marketed innovative brands, leading to the creation of a major trend in the local swimwear market and solidifying brand dominance.Conducted in-depth analysis of consumer behavior to inform tailored expansion strategies for each brand, ensuring market fit and maximizing growth potential.Developed and implemented a distinctive customer service strategy, driving nationwide sales expansion while maintaining high levels of client satisfaction and loyalty.Creative Director (Multibrand store) ECUADOR/ COLOMBIA 2017 to present P R O F E S S I O N A L S U M M A R YCreative Director / Advertising PhotographyECUADOR / COLOMBIA / ITALY 2013 to presentConceptualized and developed bespoke visual concepts and screenplays for client briefs, ensuring alignment with brand identity and project goals.Led and directed the lighting and set design for each production, managing the technical script to achieve optimal visual outcomes.Maintained a 100% client satisfaction rate by overseeing all aspects of production, including pre-production planning and post-production processes, ensuring seamless execution and delivery. Managed production budgets and timelines, optimizing resources to meet client needs and project deadlines while maintaining high-quality standards.Crafted compelling presentations for clients, both within advertising agencies and for individual projects, effectively communicating creative vision and strategy.Collaborated closely with advertising agencies and clients, resulting in globally successful projects that enhanced brand visibility and impact.Clients: Nestl, Upfield, Peppe, Create&Barrel, Direct TV, Coca Cola, North Face, Aguila light ( Main beer in Colombia), Chevrolet, General Motors, Marathon Sports, Hush Puppies, Ramo, Quala,Bardot (make up) FILM INDUSTRYAdvertising content creator in set / Digital Photography COLOMBIA / USA. 2016 - 2018FILM: Loving Pablo, Starting: Javier Bardem, Penelope Cruz. Director: Fernando Len de Araona. Role: Still photographyFILM: Ex Patriot Director: Colly Allen. I Advertisign material published USA Client: CaracoL TV, Mirasierra films, Dynamohttps:: //www.. imaginecolors.. net/EDITORIAL I CINEMATOGRAPHY I ADVERSTISIGN CAMPAIGN I CONCEPT CREATION CORE SKILLS : Storytelling I Innovative problem solving I Creative visionary I Budget management I Light designer I Styling I Visual Conceptualization I Creative Leadership, Visual Strategy & Brand Identity I Strategy Development I Social Media Excellence I Cross-Functional Collaboration I Trend Identification & Innovation I Consumer Behavior Dynamic and results-driven creative professional with over 15 years of experience in cinematography, creative development, and advertising campaigns across global markets. Expertise in concept creation, technical scripting, and light design for major international clients including Coca-Cola and Crate & Barrel. Proven ability to lead and manage creative teams and budgets, driving successful campaigns and significant brand growth. Highly skilled in photography and cinematography instruction with strong storytelling acumen and a track record of launching impactful fashion brands. English: C2 Spanish: C2 Italian: C 2 French: B1LANGUAGESArtificial Intelligence and Data Science for analysis and management of AI teams. Develop and create new solutions for business with AI. UNIVERSITY OF CHICAGO 2023 Master Class Understanding Luxury Fashion in a Changing World LONDON SCHOOL OF FASHION + KERING - England (2020)Fashion Consultancy Seminar FABIAN HIROSE (Fashion Burn Out) Colombia (2017) Master in Fashion Communication and Styling POLIMODA Italy (2014) Illumination techniques in advertising photography ESCUELA ARGENTINA DE FOTOGRAFA Argentina (2004-2008) Marketing Major Degree BIRCKHAM UNIVERSTIY (2008-2011) Developed a compelling brand concept that resonated powerfully with the target market, driving a remarkable 500% increase in sales during the launch phase.Conceptualized collections and collaborated closely with designers to bring their vision to life, resulting in strong public acclaim.Styled collections for both advertising campaigns and runway shows, establishing a cohesive and enduring brand aesthetic still in use today.Negotiated and managed supplier relationships for each seasonal production cycle, ensuring timely delivery of garments for wholesale markets.Crafted impactful presentations for wholesale markets and advertising partners, generating significant online engagement and boosting sales.CLASSES : Technical Script I Camera and Light techniques I Script Create story boardsFilming in sets with studentsTechnical script written for each storyEDUCATIONSan Gregorio University Lead professor in Photography Department ECUADOR 2011 -2013Brand Launch creation and implementation of brand concept and strategy for a Fashion Start up, including External Consulting for Image and DNA of the brands. Advertising photography, conceptualizing the campaign and creating strategy for the different channels and events, such as Barcelona Fashion Week. Client: The Frenchie Co., Martin Across (Barcelona Fashion Week) TEACHERCLASSES : Photography history Aesthetic Photography Advertising Photography (lighting techniques) Structure the photography set for the studentsManage the studio equipmentElaborate the sylabus and visual classes for the Graphic Design students Cinematography B.A. UNIVERSIDAD DEL CNE Argentina (2004-2008) Creative Director / Fashion Consultant / Advertising Photography COLOMBIA / SPAIN 2015 - 2018Buenos Aires Goverment Mayor s office / Video Classes Camera and Light techniques I Filming techniqhes / Public colleges & freshman high school ARGENTINA 2007-2008Collaborated extensively with the production design team to create and curate props, ensuring they aligned seamlessly with the overall design vision.Directed the cast with precision, guiding them through character development to deliver compelling and cohesive performances.Partnered with the Los Angeles advertising team to create impactful promotional images for films, achieving nationwide exposure and recognition.