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Candidate's Name  Innovative and Strategic CopywriterEMAIL AVAILABLE PHONE NUMBER AVAILABLE LINKEDIN LINK AVAILABLE portfolio overviewAnalytical in defining problems, creative in solving them.Highly skilled at brainstorming and ideation.Devises smart creative briefs.Taps analytics and market research to improve performance.Storyteller who nails brand tones across a full spectrum of audiences.Versatile content creator for digital and traditional marketing.Winner of more than 30 industry awards.accomplishmentsWrote theme and campaign that led to 25 consecutive years of revenue growth for Reliance Medical Products.Raised $1.1 million in a capital campaign for Urban Learning Center. Original goal - $100,000.Increased voting for judges by 26% for the PA State Bar and Cincinnati Bar Associations.Exceeded fundraising goal of Ronald McDonald House by $300,000 with direct mail and email.Led challenging digital projects that included internal teams, suppliers, and clients.Author of more than 400 blog posts.work historyFreelance Creative Director / Copywriter Jan. 2023 to presentCopywriting and marketing services for B2B, B2C, and healthcare. Creative Director / Copywriter, Biotica Healthcare Marketing, Cincinnati, 2016 to 2023Presented creative briefs and other strategy documents to clients.Launched new websites that increased traffic by an average of 30%.Planned and wrote e-newsletters and blogs to nurture clients prospects.Wrote social media content for Twitter, LinkedIn, and Facebook.Re-designed a medical laser website and increased web traffic from 300/month to 1,500/month.Boosted a medical distributors web leads by more than 500% with new CTA. Creative Director / Copywriter, Ideopia B2B and B2C, Cincinnati 2004 to 2015Wrote copy for websites, email, videos, broadcast, and offline media.Managed challenging digital projects that included internal and external teams, and clients.Boosted hardware resellers revenue from $2 to $10 million with a new strategy and creative direction.Generated more than $1 million in earned media for a Catholic newspaper ad campaign.awards (select)Silver Microphone Award, Pennsylvania Bar Association - radio campaignCincinnati Addys and Regional AddyCandidate's Name  EMAIL AVAILABLE PHONE NUMBER AVAILABLE portfolio Page 2Summit International Awards (healthcare)Cincinnati Art Directors Club, Gold, for Lazer Systems BrochureBankers Association Marketing Award for Suburban BankHUD (U.S. Department of Housing and Urban Development) marketing awardAndy Award for Judges Decide. You Chooses Judges radio campaignAmerican Association of Community Colleges - Gold Paragon Award for University of Cincinnati Evening CollegeCorporation for Public Broadcasting - Major Market Promotion and Advertising AwardAdweeks Top 20 Pro bono Agencies of The YearskillsMicrosoft OfficeBrainstorming / IdeationSEO copywritingSlickplan (site planning)Asana project management softwareCampaign Monitor email platformGoogle website analyticsBasic HTML, CSSBBedit Text EditorFocus Group Moderator, Survey WriterCreativity Workshop Leadereducation and trainingGoogle Advanced Analytics certificateLinkedIn SEO certificateStrategic 8, Cincinnati Chamber of CommerceFocus group moderation and Survey Design, Burke Institute for Applied Marketing ResearchJournalism Program (classwork), University of CincinnatiM.M. College-Conservatory of Music, CincinnatiB.M. Indiana School of Music, Bloomington, Indiana