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Click here or scroll down to respond to this candidateCandidate's Name
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Phone: PHONE NUMBER AVAILABLE E-mail: EMAIL AVAILABLE LinkedIn: LINKEDIN LINK AVAILABLECAREER RELATED EXPERIENCEATRIUM HOME SERVICES HEAD OF MARKETING (temporary/interim) Apr 2024 - Present Cleveland, OH As the Head of Marketing for a private equity-backed residential service company, I lead the development and execution of strategic marketing initiatives that drive growth, enhance brand presence, and create value across a portfolio of companies. My role is central to orchestrating the integration of multiple acquisitions into a unified brand while ensuring that each entity maintains its unique strengths and marketing positioning. I oversee all aspects of the marketing function, including digital marketing, brand strategy, lead generation, and customer retention, with a focus on delivering measurable results. I work closely with senior leadership and private equity partners to align marketing objectives with overall business goals, helping to accelerate growth and improve profitability. TRUECAR, INC SR. DIRECTOR, PERFORMANCE MARKETING Jul 2021 Apr 2024 Santa Monica, CA Led a team of 12 marketers using the EOS management system, leveraging data analytics to optimize productivity and performance within the growth team. Managed the development and execution of a best-in-class digital strategy for content marketing, paid social, SEO, CTV, YouTube, and programmatic display, utilizing data-driven insights to significantly contribute to the achievement of TrueCar's consumer acquisition goals. Oversaw audiences, creatives, budgets, and bidding strategies by implementing data analytics to maximize efficiency and ROI for owned programs. Coordinated the technical setup of experiments and conducted comprehensive data analysis of results, collaborating with various teams across the organization to drive informed decision-making. Directed the branding team in collaboration with the Creative Director to develop and launch highly successful advertising campaigns, supported by a data-informed integrated media plan with a multi-million-dollar budget. Propelled growth by maintaining a data-driven approach through continuous experimentation, optimization, and leveraging advanced analytics. Consistently exceeded aggressive company goals while managing the budget and P&L for the marketing team. Collaborated closely with the Product, Engineering, and Analytics teams to utilize data insights for creating features and creatives that deliver measurable results. Worked collaboratively with channel leaders across other key acquisition channels, ensuring data alignment and identifying opportunities to enhance overall business growth through data analytics. Researched and evaluated growth opportunities using data analytics to prioritize the most impactful projects and assessed engineering and data science technical requirements for these projects. Managed end-to-end channel ownership responsibilities, including tracking, measurement, attribution, optimization, and automation, with a focus on data accuracy and insights. Developed and managed SaaS offerings to affiliate partners, using data-driven strategies to ensure they have the necessary tools and support for success, and driving adoption through effective training and communication. Implemented cross-functional collaboration initiatives to enhance marketing strategy, leveraging data insights from affiliate partners to drive mutual growth. Conducted market research and competitive analysis using data analytics to inform strategic decision-making and identify new opportunities for growth and innovation. Spearheaded initiatives to integrate advanced analytics and AI technologies into marketing strategies, optimizing targeting and personalization based on data to improve campaign performance. FATHOM SENIOR DIGITAL STRATEGY MANAGER Sep 2020 Jul 2021 Cleveland, OH Developed strategic insights for clients employing customers and competitive research, benchmarking studies, and general analysis and audit techniques. Oversaw client marketing programs by defining strategy, planning, and implementation of programs with client team and channel strategy partners. Developed client roadmaps, program plans, business cases, and realization strategies to support our recommendations. Managed and prioritized digital campaigns across digital channels; setting performance goals and accountable for reporting against them to impact client growth. Forecasted performance targets and budgets needs to meet client goals; adjusted distribution of budget across channels to maximize performance efficiencies. Analyzed digital marketing programs daily, weekly, monthly, and seasonally and adjusted to improve ROI; makes strategic recommendations based on metrics and input from each channel or marketing program and their digital marketing plans. Continued to test and learn across all programs to drive customer engagements and personalized experiences. Cultivated highly functioning teams comprised of Fathom and client resources; the ability to effectively manage the engagement while recognizing and leveraging the expertise of the different resources and the importance of their contributions is critical to build marketing plans that deliver marketing performance and ROI back to our clients. TRUE DIGITAL COMMUNICATIONS DIRECTOR OF DIGITAL MARKETING Aug 2018 Sep 2020 Bedford Heights, OH Managed operations of digital marketing team. Owned marketing best practices and standards within the agency, including reporting and measurement. Built, implemented, and updated effective paid search, programmatic, content and SEO strategies for all clients. Produced and submitted monthly/quarterly reports outlining progress against KPI objectives. Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids and landing pages. Expanded business opportunities in marketing and analytics with new and existing clients. Supported internal account services and content teams in the development and management of client strategies and budgets. On-going staff development including performance reviews, goal setting, identifying, and recommending training and certifications.STAHLS TRANSFER EXPRESS DIRECTOR OF MARKETING OPERATION Apr 2017 July 2018 Mentor, OH Developed and implemented the company's marketing strategy. Directed marketing projects at all stages, including conceptual planning, schedule management, and final implementation. Spearheaded the departments first marketing automation campaign which led to a 550% increase in email revenue. Implemented advanced analytics to learn user behavior down to the product level. Increased overall company revenue by 5% in my first year as Director of Marketing. Increased traffic to the company's blog by 250% and revenue by 350% in the first year by implementing content marketing strategies. Compiled product, market, and customer data to forecast accurate sales and profit numbers. Oversaw preparation of marketing copy, images, videos, emails, and other collateral. Built brand awareness and generated leads while managing internal and external marketing campaigns and programs. Worked directly with the sales department to ensure an integrated strategy and consistent messaging to all customers. Developed the marketing staff by providing informational and educational opportunities. Conducted market research to keep abreast of trends and competitors marketing movements. Launched company magazine directed at our core customers to enhance the customer experience. Supervised the launching of a company podcast and live events to provide valuable content to our customers. Oversaw trade show team to establish brand presence and attract leads at industry events. Aligned activities with corporate objectives by coordinating marketing, sales, and IT processes. Capitalized on industry and marketplace trends to strategize solutions and enhance business operations. AKHIA DIGITAL MARKETING MANAGER Apr 2016 Apr 2017 FATHOM DIGITAL MARKETING MANAGER Oct 2013 - Apr 2016 JO-ANN STORES, INC SR. DIGITAL MARKETING STRATEGIST Nov 2011- Oct 2013 GLOBAL MARKETING SOLUTIONS DIRECTOR OF DIGITAL MARKETING Aug 2008-May 2011 EDUCATIONMIAMI UNIVERSITY May 2007Oxford, OH Bachelors in Mass Communications.LEADERSHIP & TECHNICAL SKILLS Proficient in Google Analytics, Google Ads, Search Console, WordPress Knowledgeable in Salesforce, Marketo and other CRM platforms. Bright Edge/Conductor Certified Expert. HubSpot CertifiedReferences available upon request |
